Neolane Stimulates and Drives Engagement Between Museum of Fine Arts, Boston and Art Lovers

  Neolane Stimulates and Drives Engagement Between Museum of Fine Arts, Boston
  and Art Lovers

  Selected for Data Integration, Cross-Channel Capabilities and Ease of Use

Business Wire

NEWTON, Mass. -- June 25, 2013

Conversational marketing technology provider Neolane, Inc., today announced
that theMuseum of Fine Arts, Boston (MFA), has selected Neolane’s technology
to support campaign management and drive top-line growth by enhancing its
member, visitor and prospect experience. One of the largest museums in the
U.S., the MFA attracts approximately one-million visitors a year and has more
than 450,000 works of art among its holdings, making it one of the most
comprehensive collections in the Americas.

The MFA’s goal is to reach the right audience with a targeted message that
best matches museum exhibition suggestions and campaigns with personal
preferences. The museum recognized that it needed a technology platform that
would allow it to tap into its growing data warehouse, where it captures the
behaviors and preferences of visitors. Now the MFA will be able to react based
on real-time data and support the launch of time-sensitive campaigns.

When evaluating Neolane against competitors, the conversational marketing
provider won for its ability to leverage the MFA’s data in its current form,
and for its intuitive platform that can support the museum today as well as in
the future. The MFA was impressed with Neolane’s product roadmap and
anticipates utilizing new features down the line. The museum also wanted a
solution that would drive campaign efficiency and effectiveness. Previously,
the MFA relied on an email service provider, but sought a more robust,
integrated solution to launch its cross-channel campaigns.

“Our data provides insight into the behaviors of our visitors and members,
including when and how often they visited and whether they shop and dine with
us. The MFA strives to become more customer centric and understand our guests
and prospects’ lifestyles. If we do that properly, we can deliver targeted
information that is relevant and useful, rather than overwhelming them about
offers that are not of interest to them,” said Edward Gargiulo, Director of
Membership at the MFA. “Neolane is allowing us to execute our vision for
improved customer and prospect communication and empowering us to engage
across multiple channels.”

“The MFA is one of the country’s most visited museums. If we can help the MFA
reach its members and visitors with relevant and timely communications, we can
help introduce people to great pieces of art,” said Stephan Dietrich,
President, Neolane. “The MFA recognized that our technology is unique to other
vendors they evaluated because we can deliver data integration to execute
personalized, timely, cross-channel campaigns.”

To learn more about Neolane follow us on Twitter @neolane.

About the Museum of Fine Arts, Boston

The Museum of Fine Arts, Boston (MFA), is recognized for the quality and scope
of its encyclopedic collection, which includes an estimated 450,000 objects.
The Museum’s collection is made up of: Art of the Americas; Art of Europe;
Contemporary Art; Art of Asia, Oceania, and Africa; Art of the Ancient World;
Prints, Drawings, and Photographs; Textile and Fashion Arts; and Musical
Instruments. Open seven days a week, the MFA’s hours are Saturday through
Tuesday, 10 a.m. – 4:45 p.m.; and Wednesday through Friday, 10 a.m. – 9:45
p.m. Admission (which includes one repeat visit within 10 days) is $25 for
adults and $23 for seniors and students age 18 and older, and includes entry
to all galleries and special exhibitions. Admission is free for University
Members and youths age 17 and younger on weekdays after 3 p.m., weekends, and
Boston Public Schools holidays; otherwise $10. Wednesday nights after 4
p.m.admission is by voluntary contribution (suggested donation $25). MFA
Members are always admitted for free. The MFA’s multi-media guide is available
at ticket desks and the Sharf Visitor Center for $5, members; $6, non-members;
and $4, youths. The Museum is closed on New Year’s Day, Patriots’ Day,
Independence Day, Thanksgiving, and Christmas. For more information, visit or call 617.267.9300.The MFA is located on the Avenue of the Arts
at 465 Huntington Avenue, Boston, MA 02115.

About Neolane

Neolane provides the only conversational marketing technology that empowers
organizations to build and sustain one-to-one lifetime dialogues, dramatically
increasing revenue and marketing efficiency. Born digital, withbest-in-class
email and inbound-outbound channel fusion capabilities architected into a
single code-based platform, marketers achieve results in record time. Neolane
is easy to use for both power and casual users, but powerful enough to drive
the most sophisticated marketing strategies. Future proof, Neolane has a track
record of enabling its customers to adapt to new customer engagement
challenges and exploit opportunities more quickly than their
competition.Neolane is used by more than 400 of the world’s leading companies
including Alcatel Lucent,, Sears Canada, Sephora Europe and
Sony Music. Visit and read our blog The Cross-Channel

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names, or trademarks belong to their respective holders.


PAN Communications for Neolane, Inc.
Kyla Ruane, + 1 617-502-4300
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