Neolane Stimulates and Drives Engagement Between Museum of Fine Arts, Boston and Art Lovers Selected for Data Integration, Cross-Channel Capabilities and Ease of Use Business Wire NEWTON, Mass. -- June 25, 2013 Conversational marketing technology provider Neolane, Inc., today announced that theMuseum of Fine Arts, Boston (MFA), has selected Neolane’s technology to support campaign management and drive top-line growth by enhancing its member, visitor and prospect experience. One of the largest museums in the U.S., the MFA attracts approximately one-million visitors a year and has more than 450,000 works of art among its holdings, making it one of the most comprehensive collections in the Americas. The MFA’s goal is to reach the right audience with a targeted message that best matches museum exhibition suggestions and campaigns with personal preferences. The museum recognized that it needed a technology platform that would allow it to tap into its growing data warehouse, where it captures the behaviors and preferences of visitors. Now the MFA will be able to react based on real-time data and support the launch of time-sensitive campaigns. When evaluating Neolane against competitors, the conversational marketing provider won for its ability to leverage the MFA’s data in its current form, and for its intuitive platform that can support the museum today as well as in the future. The MFA was impressed with Neolane’s product roadmap and anticipates utilizing new features down the line. The museum also wanted a solution that would drive campaign efficiency and effectiveness. Previously, the MFA relied on an email service provider, but sought a more robust, integrated solution to launch its cross-channel campaigns. “Our data provides insight into the behaviors of our visitors and members, including when and how often they visited and whether they shop and dine with us. The MFA strives to become more customer centric and understand our guests and prospects’ lifestyles. If we do that properly, we can deliver targeted information that is relevant and useful, rather than overwhelming them about offers that are not of interest to them,” said Edward Gargiulo, Director of Membership at the MFA. “Neolane is allowing us to execute our vision for improved customer and prospect communication and empowering us to engage across multiple channels.” “The MFA is one of the country’s most visited museums. If we can help the MFA reach its members and visitors with relevant and timely communications, we can help introduce people to great pieces of art,” said Stephan Dietrich, President, Neolane. “The MFA recognized that our technology is unique to other vendors they evaluated because we can deliver data integration to execute personalized, timely, cross-channel campaigns.” To learn more about Neolane follow us on Twitter @neolane. About the Museum of Fine Arts, Boston The Museum of Fine Arts, Boston (MFA), is recognized for the quality and scope of its encyclopedic collection, which includes an estimated 450,000 objects. The Museum’s collection is made up of: Art of the Americas; Art of Europe; Contemporary Art; Art of Asia, Oceania, and Africa; Art of the Ancient World; Prints, Drawings, and Photographs; Textile and Fashion Arts; and Musical Instruments. Open seven days a week, the MFA’s hours are Saturday through Tuesday, 10 a.m. – 4:45 p.m.; and Wednesday through Friday, 10 a.m. – 9:45 p.m. Admission (which includes one repeat visit within 10 days) is $25 for adults and $23 for seniors and students age 18 and older, and includes entry to all galleries and special exhibitions. Admission is free for University Members and youths age 17 and younger on weekdays after 3 p.m., weekends, and Boston Public Schools holidays; otherwise $10. Wednesday nights after 4 p.m.admission is by voluntary contribution (suggested donation $25). MFA Members are always admitted for free. The MFA’s multi-media guide is available at ticket desks and the Sharf Visitor Center for $5, members; $6, non-members; and $4, youths. The Museum is closed on New Year’s Day, Patriots’ Day, Independence Day, Thanksgiving, and Christmas. For more information, visit www.mfa.org or call 617.267.9300.The MFA is located on the Avenue of the Arts at 465 Huntington Avenue, Boston, MA 02115. About Neolane Neolane provides the only conversational marketing technology that empowers organizations to build and sustain one-to-one lifetime dialogues, dramatically increasing revenue and marketing efficiency. Born digital, withbest-in-class email and inbound-outbound channel fusion capabilities architected into a single code-based platform, marketers achieve results in record time. Neolane is easy to use for both power and casual users, but powerful enough to drive the most sophisticated marketing strategies. Future proof, Neolane has a track record of enabling its customers to adapt to new customer engagement challenges and exploit opportunities more quickly than their competition.Neolane is used by more than 400 of the world’s leading companies including Alcatel Lucent, barnesandnoble.com, Sears Canada, Sephora Europe and Sony Music. Visit www.neolane.com and read our blog The Cross-Channel Conversation. Copyright © 2012 Neolane. All Rights Reserved. All other brand names, product names, or trademarks belong to their respective holders. Contact: PAN Communications for Neolane, Inc. Kyla Ruane, + 1 617-502-4300 firstname.lastname@example.org
Neolane Stimulates and Drives Engagement Between Museum of Fine Arts, Boston and Art Lovers
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