Doro Helps Canadian Baby Boomers Stay Connected
TORONTO, ONTARIO -- (Marketwired) -- 06/25/13 -- Doro AB, the world
leader of easy-to-use mobile phones, recently launched the Doro
PhoneEasy(R) 620 and the PhoneEasy(R) 520X- the latest in accessible
Approximately 80 percent of people over 65 years of age now have
access to a mobile phone. Half the population of seniors want a
reliable, stylish and easy-to-use feature phone according to a study
conducted by IPSOS for Doro. Additional statistics reveal that most
over people over age 65 report experiencing vision problems, while 29
percent report some level of hearing loss and 42 percent report
challenges with gripping and handling objects.(1)
"Everything about our phones is easy to use," explains Jerome Arnaud,
President and Group CEO of Doro AB. "With simplicity in mind, the
large buttons, sharp colour display and sound, it focuses on the
needs that most people experience with age."
With large buttons, a large display and an easy to grip design, the
Doro PhoneEasy(R) 620 and 520X are created specifically for those who
want a simple and stylish phone without compromise.
"This community wants a phone to keep in contact with family and
friends but also to offer reassurance and peace of mind," explains
Christopher Lundstrom, General Manager of Doro North America, "Our
phones provide an easy and convenient way to stay connected."
The Doro PhoneEasy(R) 620 is a flip phone that provides clear sound
and features which focus on ease of use. The second is the Doro
PhoneEasy(R) 520X, which features large buttons, a dial up safety
alarm and flashlight. Additional features include a flash camera,
great sound, and a sharp colour display.
Doro aims to address common concerns by people who do not engage with
their technology on a positive level since it is not designed with
their needs in mind. Doro works to remove the barriers and to ensure
the user enjoys a positive journey with their device. Doro is
available in Canada at Rogers Communications Inc, Zoomer Wireless and
Cityfone. New devices at Rogers are eligible for a senior's plan
starting at $18 (CAD) per month.
(1) Senior Strategic
Doro AB is a Swedish public company formed in 1974. It released its
pioneering 'easy-to-use' mobile phone in 2007 & today is the global
market-leader within the category. Doro products & solutions are
available in thirty countries spanning five continents. These
include; mobile phones & smart devices, applications & software,
fixed line telephony, telecare & mobile health solutions. Doro
removes barriers to adoption of new technologies & holds numerous
international awards in recognition of its product designs &
innovations. Doro shares are quoted on the Nasdaq OMX Stockholm
exchange, Nordic List, Small Companies. Revenues of SEK 837.5 million
were reported for 2012. www.doro.com.
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