Sport Chalet Challenges Divers In 4th Annual Treasure Hunt Dive

       Sport Chalet Challenges Divers In 4th Annual Treasure Hunt Dive

Scuba divers to follow weekly clues to locate golden treasure bars hidden in
secret locations for a chance to win a $5,000 Sport Chalet Gift Card

PR Newswire

LOS ANGELES, June 25, 2013

LOS ANGELES, June 25, 2013 /PRNewswire/ --For the fourth consecutive year,
Sport Chalet, a specialty sporting goods retailer, is inviting certified
Scuba divers to participate in its annual Treasure Hunt dive. Six sunken
treasure bars valued at $5,000 (1), $3,000 (2) and $1,000 (3) in Sport
Chalet gift cards will be hidden in diving locations for Scuba enthusiasts to
discover. From June 25 through July 18, Sport Chalet will release one clue
every Tuesday and Thursday to help divers identify the secret locations of the
six gold-painted treasure bars hidden off the northern and southern California
coasts and in a special marine destination in Arizona. Clues will be posted
online and in all participating Sport Chalet retail stores.

In conjunction with TUSA, Aqua Lung, BodyGlove, Sherwood, Mares, Pelican,
Watershot and Atomic Aquatics, Sport Chalet will officially drop the treasure
bars into the water on July 8, giving its loyal Scuba fans from all over the
states of California and Arizona a chance to collect several clues before
diving for the riches. As time goes on, the clues will become more

The treasure bars will be clearly marked with instructions to bring the bar to
any local Sport Chalet store to claim the reward. Only one prize may be won
per person. Depending on the bar found, the prize awarded will be a $5,000,
$3,000 or $1,000 Sport Chalet gift card.

The official timeline for the Treasure Hunt dive is as follows:

  oJune 25: First clue posted online and in all participating Sport Chalet
    retail stores.
  oJune 25–18: Clues posted every Tuesday and Thursday online and in-store.
  oJuly 8: Official start of the contest. Treasure Bars are placed underwater
    in secret locations.
  oJuly 21: Last day of contest; any unfound Treasure Bars are taken out of
    the water at end of the day.
  oJuly 28: ^ Last day for any prizes to be claimed at local Sport Chalet

For safety reasons, participating divers must be at least Open Water level
certified, 18 years of age or older and a Sport Chalet Action Pass® member.

"At Sport Chalet, our experts aim to bring our customers extraordinary
experiences when it comes to pursing the sport they love. Sport Chalet was
built on diving, so our Treasure Hunt dive is the perfect opportunity to
reward our customers for their loyalty to not only Sport Chalet but also to
the underwater world of Scuba diving," said Craig Levra, Chairman and Chief
Executive Officer of Sport Chalet.

As a leader in the Scuba industry, Sport Chalet's professional team of experts
has more than 40 years of experience under its belt, along with an unrivaled
passion for Scuba. With more than 44 PADI 5-Star Dive Centers located
throughout Arizona, California, Nevada and Utah, no other dive center
certifies more divers.

With 32 on-site pools across retail locations, Sport Chalet offers customers
the opportunity to experience the sport first-hand on the third Saturday in
the months of July, August and September from 2-6 p.m.with its free Discover
Scuba Diving Experience. During the course, customers are able to endure the
Scuba experience while wearing all the gear and learning basic underwater
breathing skills. Additionally, Sport Chalet sells and rents top-of-the-line
Scuba equipment and houses in-store experts to help Scuba athletes with any
question they might have, whether it's gear or sport related.

For more information about the 4th Annual Treasure Hunt and official contest
rules, visit
For media inquiries, contact

About Sport Chalet
Sport Chalet (Nasdaq: SPCHA, SPCHB) is a premier, full-service specialty
sporting goods retailer featuring the industry's top sports brands in apparel,
footwear, and sports equipment. Founded in 1959 by Norbert Olberz, the company
has 53 stores in Arizona, California, Nevada and Utah; an online store at; a Team Sales division; and offers more than 50 specialty
services for the sports enthusiast, including online same day delivery,
climbing, backcountry skiing, ski mountaineering, avalanche education, and
mountain trekking instruction, car rack installation, snowboard and ski rental
and repair, Scuba training and certification, Scuba boat charters, team sales,
gait analysis, baseball/softball glove steaming and lacing, racquet stringing,
and bicycle tune-up and repair at its store locations. For more information,
visit Sport Chalet at

SOURCE Sport Chalet

Contact: Formula PR, 310-578-7050,
Press spacebar to pause and continue. Press esc to stop.