Market Leader Enables Automatic Capture of Leads From Leading Real Estate Sites
Including Trulia, Realtor.com and Zillow
Groundbreaking Feature Adds to the Company's Smart Lead Technology,
Empowering Customers to Generate, Engage, and Manage All of Their
Leads, Anytime, on Any Device
KIRKLAND, WA -- (Marketwired) -- 06/25/13 -- Market Leader (NASDAQ:
LEDR), a leader in online marketing and technology solutions for real
estate professionals, today announced major additions to the
company's Smart Lead Technology, an innovative and powerful set of
features that help Market Leader customers engage and convert their
leads -- from any source and on any device.
In recent weeks, Market Leader has added a series of innovations to
its Smart Lead Technology. Today's enhancement enables real estate
professionals to have leads from leading websites -- including
Trulia, Realtor.com, Zillow, HouseValues.com, RealEstate.com,
JustListed.com, a number of major franchise websites, and of course
the agents' own branded websites -- automatically appear in their
Market Leader solution.
Smart Lead Technology is available to all Market Leader subscribers
as part of their lead-to-close software-as-a-service (SaaS) system,
including Market Leader Professional, Business Suite, and the
company's franchise partner versions.
"Market Leader is the operating system that is now used by more than
135,000 real estate professionals to grow their business," said Ian
Morris, CEO of Market Leader. "Smart Lead Technology enables our
customers to fill their pipeline with leads, engage those consumers,
and turn more of them into clients."
Market Leader is the only real estate marketing company with Smart
Lead Technology, and today's new release is the latest in a series of
powerful new tools for real estate professionals. Earlier this month
saw the release of Market Leader Mobile, empowering agents to respond
on-the-go from their smartphones and mobile devices to engage their
contacts with emails, calls, marketing campaigns, and to-dos.
With its Smart Lead Technology, Market Leader provides real estate
professionals with powerful benefits and insights for all leads, from
any device, anytime, significantly increasing the engagement and
conversion rate, including the ability to:
-- Work every lead in one place -- from all sources and on any device
-- Be the first agent to respond to the hottest leads with relevant
-- Attract leads to their website with valuable neighborhood information
-- Stand out with targeted campaigns and polished marketing materials
-- Promote their brand, setting them apart from the competition
-- Transform leads into clients and clients into closings for more income
"I advertise on Trulia as well as other national sites, and having
those leads automatically appear in my Market Leader system in real
time is great. It saves time and energy, keeps everything I need in
one place, and really gives me a tremendous advantage over
competitors," said Susan Jacobsen from Carolina Realty Group. "I then
use my Market Leader tools to drive higher engagement and conversion
from all my leads. This is just another example of how Market Leader
is on the cutting edge not just of technology but of actual usable
For more information about Market Leader's Smart Lead Technology go
About Market Leader
Market Leader, founded in 1999, provides innovative online technology
and marketing solutions for real estate professionals across the
United States and Canada. The company serves more than 135,000 real
estate agents, brokerages and franchisors, offering complete
end-to-end solutions that enable them to grow and manage their
businesses. Market Leader customers earn more than twice the median
income of the typical NAR member. Market Leader's subscription-based
real estate marketing software -- including websites, contact
management, a marketing center, and lead generation services -- is
powered by Smart Lead Technology, and helps customers generate a
steady stream of prospects, plus provides the systems and training
they need to convert those prospects into clients. In addition, the
company's national consumer real estate sites give its customers
access to millions of future home buyers and sellers, while providing
consumers with free access to the information they seek.
For more information on Market Leader visit www.MarketLeader.com.
Heinz Marketing for Market Leader Inc.
Director of Investor Relations
Market Leader, Inc.
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