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Artisan Mobile Secures $5.5 Million in Series A Financing



  Artisan Mobile Secures $5.5 Million in Series A Financing

     FirstMark Capital Leads Artisan Funding to Pioneer Mobile Experience
                                  Management

Business Wire

PHILADELPHIA -- June 25, 2013

Artisan Mobile, creator of the industry’s first Mobile Experience Management
(MEM) platform, today announced that it has raised $5.5 million in Series A
financing led by FirstMark Capital. The investment will be used to expand
sales and marketing efforts as well as accelerate product development. Artisan
previously raised $1.5 million in a seed round also led by FirstMark Capital
with participation by Artisan management and several local angel investors.

Artisan is the first solution that enables real-time changes to the design and
user experience of native mobile applications without re-writing code or
re-submitting to app stores. The result is a powerful platform that transforms
static mobile apps into vibrant experiences and marketing channels.
Non-technical customers such as marketers, designers and product managers can
now make dynamic updates, conduct A/B tests, and optimize designs in a matter
of minutes versus weeks with a traditional coding approach. As with the Web,
creating compelling mobile experiences has a direct and measurable impact on
business results and with Artisan, companies can be sure to maximize their
return on mobile investment.

With the close of this round of funding, Amish Jani, Managing Director of
FirstMark Capital, will join the Artisan board of directors. FirstMark Capital
previously invested in Boomi, which was also led by Bob Moul, Artisan CEO, and
was acquired by Dell in 2010. "We could not be more excited to be continuing
our relationship with Artisan Mobile,” said Jani. “Artisan is an absolute
game-changer. Over the past decade, solutions that enable brands to create
great online experiences have had much success, but until now, there has not
been a similar solution for easily managing and optimizing native mobile
applications. Artisan’s MEM platform addresses a huge gap in the market by
giving brands the comprehensive solution they need to more easily and
effectively deploy and manage native apps.”

After a highly successful beta program involving over 100 companies, Artisan
recently announced general availability of the first product on its MEM
platform, Artisan Optimize. In use by major brands and large enterprises,
Artisan Optimize enables marketers, retailers, and publishers to modify and
test in real-time the user experience of native mobile applications, enabling
them to quickly realize their desired mobile outcomes, be it building mobile
brand loyalty, increasing user time in-app, or driving conversions and
revenue. Artisan will soon release enhancements to Artisan Optimize, as well
as additional products on its MEM platform, including Artisan Create, Artisan
Analyze, and Artisan Personalize.

“I am excited to be working with Amish and the team at FirstMark Capital again
to build another market leader in Artisan,” notes Bob Moul, CEO, Artisan
Mobile. “Clearly the mobile apps market is massive and ripe for the
development of new solution categories such as Mobile Experience Management.
With the backing of FirstMark, Artisan is well positioned to fully capitalize
on this incredible market opportunity while helping companies fully exploit
their investment in mobile apps.”

Artisan’s sophisticated, patent-pending technology renders the user interface
of native mobile applications dynamically from the cloud. The platform’s
innovative technology, intuitive user interface, and powerful analytics
greatly simplify the process of managing, publishing, monetizing, and
optimizing native mobile apps. For more information, please visit
www.useartisan.com.

About FirstMark Capital

Based in New York City, FirstMark Capital is an early stage venture capital
firm investing in visionary entrepreneurs who are creating new markets with
innovative technology solutions or fundamentally changing existing markets by
applying a fresh approach or new business model. FirstMark partners early in a
company’s lifecycle, offering deep industry insight, a broad network of
relationships and the operational expertise to build lasting businesses.
Select historical investments include Riot Games (Acquired by Tencent); Duck
Creek Technologies (Acquired by Accenture); Netgear (NASDAQ: NTGR); Boomi
(Acquired by Dell); StubHub (Acquired by eBay); Netegrity (Acquired by CA);
OutlookSoft (Acquired by SAP); and Navic Networks (Acquired by Microsoft).
Current investments include: Pinterest, Knewton, Aereo, Tapad, SecondMarket,
Shopify and Lumosity. For more information, visit: www.firstmarkcap.com.

About Artisan Mobile

Artisan Mobile, Inc. is the creator of the industry’s first Mobile Experience
Management platform. Artisan significantly accelerates the path to user
engagement and creates new opportunities for business growth. By bringing the
capabilities of online Customer Experience Management and Web Marketing
Optimization to the mobile app world, Artisan helps organizations drive mobile
adoption, retention, conversion, and revenue. Artisan is venture-backed by
FirstMark Capital and is proudly located in Old City Philadelphia.

Contact:

Artisan Mobile, Inc.
Media Contact:
Heather Miller, 215-867-8600 x239
hmiller@garfieldgroup.com
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