(The following press release from Edelman India was received by e-mail.
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Tata DOCOMO reduces 2G and 3G data browsing prices by 90%
· Rates reduced from 10 paise per 10 kb to 1 paise per 10 kb
· Offer applicable once customers exhaust free data or validity on
their 2G or 3G Data packs
· Valid for all prepay GSM customers across India
Tata DOCOMO, the unified telecom brand of Tata Teleservices, today announced
that it has reduced its 2G and 3G data volume based charging (VBC) tariffs by
90 percent. The reduced rates will be applicable from 1st July 2013 for its
existing as well as new prepay GSM customers across the country. The strategic
move will accelerate mobile internet adoption and usage.
The revised tariffs will be applicable on 2G data packs - RC 126 (2GB for 30
days), RC 149 (2.5GB for 30 days) and RC 249 (3GB for 60 days) and 3G data
pack – RC 255 (2GB for 30 days) and other circle specific packs in the similar
segment. Once customers exhaust their free 2G or 3G data quantum, they can
continue to access high speed mobile internet by paying only 1 paise per 10 kb
instead of the earlier 10 paise per 10 kb data; thereby enjoying a 90 percent
discount. This proposition will be applicable even while customers are roaming
on Tata DOCOMO GSM network nationally.
“Tata DOCOMO has always been at the forefront of initiatives that benefit our
customers. This promotional offer reinforces our position as a pioneer in
providing innovative and value for money services to our customers. Customers
can now enjoy uninterrupted, high speed mobile internet access at the most
attractive prices available in the market. This will increase data penetration
across segments and a 90 percent discount will serve as a customer friendly yet
clear differentiator for our customers.” said Mr. Gurinder Singh Sandhu, Head
Marketing, Tata DOCOMO.
With the changing dynamics in the market and with the primary objective of
increasing the data penetration amongst customers, Tata DOCOMO has introduced
this attractive data offer.
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