Attunity Appoints Lawrence Schwartz as Vice President of Marketing

      Attunity Appoints Lawrence Schwartz as Vice President of Marketing

PR Newswire

BURLINGTON, Massachusetts, June 25, 2013

BURLINGTON, Massachusetts, June 25, 2013 /PRNewswire/ --

Attunity Ltd. (NASDAQ CM: ATTU), a leading provider of information
availability software solutions, announced today that Lawrence Schwartz has
been appointed as the Company's Vice President of Marketing. In this role,
effective immediately, Schwartz is responsible for all aspects of marketing
and sales enablement. He will focus on driving strong demand generation and
brand awareness as the Company positions itself for growth in the data
replication and cloud computing markets. Schwartz joins Attunity with 20 years
of experience in data and information systems.

Most recently, Schwartz served as the Vice President of Marketing for Tokutek,
a leader in high-performance database technology. At Tokutek, Schwartz led
worldwide marketing, PR, product management, social, community, and partner
efforts for MySQL and MongoDB solutions at the forefront of Big Data. During
his tenure with the company, Tokutek's customer base doubled in size.

Prior to that role, Schwartz held senior marketing and product management
roles at E Ink Corporation, a pioneer of TFT and electronic paper displays for
the eBook and tablet markets. Before that, he was at EMC in the Symmetrix
division, where he managed the marketing rollout of flash storage as well as
led the introduction of RSA security features into the product line. Often
sought out for his industry expertise, he has been a featured speaker at many
leading technology conferences, and has been quoted in numerous industry
journals. He holds a Master in Business Administration from Harvard Business
School, as well as a Master of Science and a Bachelor of Science from
Massachusetts Institute of Technology.

"We are excited to have Lawrence join the Attunity leadership team at this
important stage in the Company's growth," stated Shimon Alon, Chairman and
Chief Executive Officer of Attunity. "We believe that Lawrence's wealth of
experience will help Attunity strengthen its market share as well as its
leadership in brand position and recognition. His top priorities are to ensure
that we continue to grow awareness of our offerings, build our sales pipeline,
leverage strategic partnerships and refine our key marketing messages."

About Attunity

Attunity is a leading provider of information availability software solutions
that enable access, sharing and distribution of data, including Big Data,
across heterogeneous enterprise platforms, organizations, and the cloud. Our
software solutions include data replication, change data capture (CDC), data
connectivity, enterprise file replication (EFR) and managed-file-transfer
(MFT). Using Attunity's software solutions, our customers enjoy significant
business benefits by enabling real-time access and availability of data and
files where and when needed, across the maze of heterogeneous systems making
up today's IT environment.

Attunity has supplied innovative software solutions to its enterprise-class
customers for nearly 20 years and has successful deployments at thousands of
organizations worldwide. Attunity provides software directly and indirectly
through a number of partners such as Microsoft, Oracle, IBM and HP.
Headquartered in Boston, Attunity serves its customers via offices in North
America, Europe, and Asia Pacific and through a network of local partners. For
more information, visit or our In Tune blog and join
our community on Twitter, Facebook, LinkedIn and YouTube.

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of
the "safe harbor" provisions of the Private Securities Litigation Reform Act
of 1995 and other Federal Securities laws. Statements preceded by, followed
by, or that otherwise include the words "believes", "expects", "anticipates",
"intends", "estimates", "plans", and similar expressions or future or
conditional verbs such as "will", "should", "would", "may" and "could" are
generally forward-looking in nature and not historical facts. Because such
statements deal with future events, they are subject to various risks and
uncertainties and actual results, expressed or implied by such forward-looking
statements, could differ materially from Attunity's current expectations.
Factors that could cause or contribute to such differences include, but are
not limited to: our reliance on strategic relationships with our distributors,
OEM and VAR partners, including Microsoft, and on our other significant
customers; risks and uncertainties relating to acquisitions, including costs
and difficulties related to integration of acquired businesses; our liquidity
challenges and the need to raise additional capital in the future; timely
availability and customer acceptance of Attunity's new and existing products,
including Attunity Replicate and Attunity CloudBeam; changes in the
competitive landscape, including new competitors or the impact of competitive
pricing and products; a shift in demand for products such as Attunity's
products; the impact on revenues of economic and political uncertainties and
weaknesses in various regions of the world, including the commencement or
escalation of hostilities or acts of terrorism; and other factors and risks on
which Attunity may have little or no control. This list is intended to
identify only certain of the principal factors that could cause actual results
to differ. For a more detailed description of the risks and uncertainties
affecting Attunity, reference is made to Attunity's Annual Report on Form 20-F
for the year ended December 31, 2012, which is on file with the Securities and
Exchange Commission (SEC) and the other risk factors discussed from time to
time by Attunity in reports filed with, or furnished to, the SEC. Except as
otherwise required by law, Attunity undertakes no obligation to publicly
release any revisions to these forward-looking statements to reflect events or
circumstances after the date hereof or to reflect the occurrence of
unanticipated events.

© Attunity 2013. All Rights Reserved. Attunity is a registered trademark of
Attunity Inc. All other product and company names herein may be trademarks of
their respective owners.

Investor contacts:

Todd Fromer / Garth Russell
Investor Relations
KCSA Strategic Communications
Tel: +1-212-682-6300 /

Dror Harel-Elkayam, CFO
Attunity Ltd.
Tel. +972-9-899-3000

SOURCE Attunity (UK) Ltd
Press spacebar to pause and continue. Press esc to stop.