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Drum Corps International’s “Big, Loud & Live 10” Returns to Movie Theaters for a Groundbreaking Tenth Year



  Drum Corps International’s “Big, Loud & Live 10” Returns to Movie Theaters
  for a Groundbreaking Tenth Year

NCM Fathom Events and Marching Music’s Major League™ Showcases Top Competitive
  Drum and Bugle Corps Performances in Select U.S. Movie Theaters on Aug. 8

Business Wire

CENTENNIAL, Colo. -- June 25, 2013

Ten years later, the thunder of drums and the thrill of the competition are
still filling movie theaters nationwide when “DCI: Big, Loud & Live 10” 
returns to the big screen LIVE  on Thursday, Aug. 8 at 6:30 p.m. ET / 5:30
p.m. CT / 4:30 p.m. MT / 3:30 p.m. PT / 2:30 p.m. AK / 12:30 p.m. HI. NCM
Fathom Events and Drum Corps International will present the riveting
performances of the Top 15 marching music ensembles, as well as edited
highlights of other groups that will have performed earlier in the day, as
they compete in the DCI World Championship Prelims from Lucas Oil Stadium in
Indianapolis.

Tickets for “DCI: Big, Loud & Live 10” are available at participating theater
box offices and online at www.FathomEvents.com. This event will be broadcast
to more than 620 select movie theaters across the country through NCM’s
exclusive Digital Broadcast Network. For a complete list of participating
theater locations and prices, please visit the NCM Fathom Events website
(theaters and participants may be subject to change).

“For the past decade, NCM Fathom Events has partnered with DCI to bring the
very best of the marching music ensemble competitions to movie theaters
audiences across the country,” said Shelly Maxwell, executive vice president
of NCM Fathom Events. “DCI fans have displayed their loyalty and enthusiasm
for this spectacular series over the last 10 years and we guarantee another
year of rousing, foot-stomping, hand-clapping drum corps entertainment.”

From modest beginnings four decades ago, Drum Corps International has
developed into a powerful, nonprofit, global youth activity with far-reaching
artistic, educational and organizational influence. Participation in a DCI
corps provides a life-changing experience for youth through the art of
marching music performance. Their competitive summer tour, consisting of
DCI-sanctioned competitions (known as the Drum Corps International Tour)
throughout the United States, culminates in August with the week-long DCI
World Championships. Through the annual DCI Tour and World Championships, Drum
Corps International provides entertainment to millions through live
performances and other events. DCI continues a tradition of exceptionally
high-quality performance ensembles, with membership in the top corps highly
sought-after and extremely competitive, attracting the interest of potential
members from many countries.

About National CineMedia (NCM)

National CineMedia (NCM) operates NCM Media Networks, a leading integrated
media company reaching U.S. consumers in movie theaters, online and through
mobile technology. The NCM Cinema Network and NCM Fathom Events present cinema
advertising and events across the nation’s largest digital in-theater network,
comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc.
(NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional
theater circuits. NCM’s theater advertising network covers 183 Designated
Market Areas® (49 of the top 50) and includes approximately 19,300 screens
(over 18,400 digital). During 2012, approximately 710 million patrons attended
movies shown in theaters in which NCM currently has exclusive, cinema
advertising agreements in place. The NCM Fathom Events live digital broadcast
network (“DBN”) is comprised of over 740 locations in 172 Designated Market
Areas® (including all of the top 50). The NCM Interactive Network offers
360-degree integrated marketing opportunities in combination with cinema,
encompassing 41 entertainment-related websites, online widgets and mobile
applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 46.9% interest in
and is the managing member of National CineMedia LLC. For more information,
visit www.ncm.com or www.FathomEvents.com. (NCMI-E)

About Drum Corps International (DCI)

Drum Corps International (DCI) is the world leader in producing events for the
world’s most elite and exclusive marching ensembles for student musicians and
performers. Founded in 1972, Drum Corps International has developed into a
powerful, nonprofit, global youth organization with far-reaching artistic,
educational and organizational influence. Drum Corps International is Marching
Music’s Major League™. Learn more about the exciting world of Drum Corps
International and its member corps on the Web at www.DCI.org or call
(317)-275-1212. Drum Corps International is located in Indianapolis, Ind.

Contact:

NCM Fathom Events
Leslie Obletz, 303-957-1825
leslie.obletz@ncm.com
or
Drum Corps International
Chris Weber, 317-275-1227
media@dci.org
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