Serendipity Labs Appoints Hospitality Veteran Brad LeBlanc SVP of Franchise Development

 Serendipity Labs Appoints Hospitality Veteran Brad LeBlanc SVP of Franchise

PR Newswire

RYE, N.Y., June 25, 2013

RYE, N.Y., June 25, 2013 /PRNewswire/ --Serendipity Labs, a leader in
Corporate Coworking, has hired Brad LeBlanc as SVP of Franchise Development to
accelerate its US franchise expansion. Serendipity Labs is a network of
premium members-only workplaces, offering private offices, coworking
memberships and high performance meeting space to professionals. 

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Brad has been successfully building hospitality franchise brands for over 20
years, including launching upscale, lifestyle hotel brands to growing hotel
systems to over 1,000 franchise units. "Brad is uniquely qualified to guide
the launch of this new category of hospitality and match Serendipity Labs
franchise partners with real estate projects across the US," says Serendipity
Labs Chairman, John Arenas.

Previously, Mr. LeBlanc was Vice President Sales & Development for Choice
Hotels International's upscale franchise sales division. This included the
launch of Cambria Suites, as well as a playing a key role in real estate
acquisition and equity partnerships across the top twenty U.S. lodging

"Interest from real estate partners has been strong. Office, retail and
mixed-use developers are looking to position their assets for greater value,
while adding vibrancy to attract tenants. Including a 15,000-25,000sf
Serendipity Labs corporate coworking location is a great way for them to
accomplish that," said Mr. LeBlanc. "Hotel operators and developers are also
recognizing this as an opportunity to leverage their existing business
platforms," he added.

About Serendipity Labs

Serendipity Labs, Inc. and its wholly owned
subsidiaries, Serendipity Labs Franchise International, LLC and Serendipity
Labs Management, LLC are leading the way in delivering high performance
workplace-as-a-service experiences supported by OASIS®, the proprietary
cloud-based enterprise-wide service delivery platform. The Serendipity Labs®
executive team is comprised of professionals with deep domain expertise in
alternative workplace services, enterprise collaboration technology,
coworking, commercial real estate and franchising. Serendipity Labs is backed
by lead investor Steelcase, Inc. (NYSE: SCS) View the Serendipity Labs video
introduction at

SOURCE Serendipity Labs, Inc.

Contact: Press, Kris Ruby, 914-220-5871,
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