Tiny Tina’s Assault on Dragon Keep Now Available

  Tiny Tina’s Assault on Dragon Keep Now Available

 Get your hands on the biggest add-on campaign in Borderlands® 2 history with
               over 15 hours of fantastically inspired content

              Join the conversation on Twitter using #DragonKeep

Business Wire

NEW YORK -- June 25, 2013

2K and Gearbox Software announced today that Tiny Tina’s Assault on Dragon
Keep, the fourth and final add-on content campaign for Borderlands® 2, is
available for download today worldwide* for all available platforms. Critics
exclaim that Dragon Keep is the most ambitious and impressive add-on campaign
for Borderlands 2, with IGN calling it “The biggest and craziest DLC yet.”

2K and Gearbox Software announced today that Tiny Tina’s Assault on Dragon
Keep, the fourth and fina ...

2K and Gearbox Software announced today that Tiny Tina’s Assault on Dragon
Keep, the fourth and final add-on content campaign for Borderlands® 2, is
available for download today worldwide* for all available platforms. (Photo:
Business Wire)

Tiny Tina’s Assault on Dragon Keep features the popular Tiny Tina as she takes
on the role of Bunker Master in a game of “Bunkers and Badasses.” Players join
the vault hunters on an epic quest of revenge and redemption through dynamic
and fantastical settings filled with castles, dungeons and magic forests.
Borderlands fans will also fight off more new unique enemy types  in Dragon
Keep than in all three of the previous add-on campaigns combined, including
sorcerers, wizards, orcs, dragons and more.

“The Borderlands franchise has set a high bar for the quality and value of
add-on content,” said Christoph Hartmann, President of 2K. “Today, that bar is
raised even higher with the release of Tiny Tina’s Assault on Dragon Keep, the
most substantial add-on campaign in the franchise’s history.”

“As Bunker Master, Tiny Tina can change the game scenario however she wishes,
making Tiny Tina’s Assault on Dragon Keep the most dynamic add-on campaign
Gearbox Software has ever produced,” said Randy Pitchford, President of
Gearbox Software. “The Borderlands 2 development team here at our studio
really pulled out all the stops to create what we think is the best value in
DLC ever offered.”

Tiny Tina’s Assault on Dragon Keep is the fourth and final add-on content
campaign included in the Borderlands 2 Season Pass. The Season Pass, which
also contains the Ultimate Vault Hunter Upgrade Pack, is still available for
purchase and provides nearly $45.00 worth of content for $29.99 (2400
Microsoft Points), including:

  *Captain Scarlett and her Pirate’s Booty;
  *Mr. Torgue’s Campaign of Carnage;
  *Sir Hammerlock’s Big Game Hunt;
  *Ultimate Vault Hunter Upgrade Pack;
  *Tiny Tina’s Assault on Dragon Keep.

Players can also individually purchase Tiny Tina’s Assault on Dragon Keep and
the three previous add-on campaigns for $9.99 each (800 Microsoft Points) as
well as the Ultimate Vault Hunter Upgrade Pack for $4.99 (400 Microsoft
Points).

Additionally, there’s never been a better time for new Vault Hunters to jump
into the world of Pandora and experience the critically acclaimed shoot-n-loot
mayhem, as the base game of Borderlands 2 is now available for $29.99 MSRP.
When combined with the Season Pass, players will get nearly $75 of content for
$60, offering hundreds hours of gameplay for an outstanding value.

Borderlands 2 is rated M for Mature by the ESRB and is available now on the
Xbox 360® games and entertainment system from Microsoft, PlayStation®3
computer entertainment system, Mac, and Windows PC. For the latest Borderlands
2 news and information, please visit  the official  Borderlands 2 web site,
and follow on Twitter  and Facebook.

2K is a publishing label of Take-Two Interactive Software, Inc. (NASDAQ:
TTWO).

*Borderlands 2 base game is not included in this add-on content campaign, but
is required to play all of the included content.

About Borderlands 2

Developed by Gearbox Software, Borderlands 2 has sold-in approximately
six-million units worldwide, won more than 55 editorial awards in 2012 and is
the critically acclaimed sequel to the breakout original that invented a new
genre, the FPS/RPG hybrid known as “shooter-looter.” Borderlands 2 features
all-new characters and skill trees, diverse new environments, missions and
enemies, as well as weapons and equipment with more personality than ever
before. Players experience an all-new story that takes place five years after
the events of the original game. Four friends can team up online to journey
through the huge, open world of Pandora to take down the notorious Handsome
Jack and his corrupt Hyperion Corporation.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a
leading developer, marketer and publisher of interactive entertainment for
consumers around the globe. The Company develops and publishes products
through its two wholly-owned labels Rockstar Games and 2K. Our products are
designed for console systems, handheld gaming systems and personal computers,
including smartphones and tablets, and are delivered through physical retail,
digital download, online platforms and cloud streaming services. The Company’s
common stock is publicly traded on NASDAQ under the symbol TTWO. For more
corporate and product information please visit our website at
http://www.take2games.com.

About 2K

Founded in 2005, 2K develops and publishes interactive entertainment globally
for console systems, handheld gaming systems and personal computers, including
smartphones and tablets, which are delivered through physical retail, digital
download, online platforms and cloud streaming services. 2K publishes titles
in today’s most popular gaming genres, including shooters, action,
role-playing, strategy, sports, casual, and family entertainment. The 2K label
has some of the most talented development studios in the world today,
including Firaxis Games, Visual Concepts, Irrational Games, 2K Marin, 2K
Australia, 2K Czech, Cat Daddy Games and 2K China. 2K’s stable of high quality
titles includes the critically acclaimed BioShock®, Borderlands™ and XCOM®
franchises, the beloved Sid Meier’s Civilization series, the popular WWE 2K
franchise and NBA 2K, the #1 rated and #1 selling basketball franchise**. 2K
is headquartered in Novato, California and is a wholly owned label of Take-Two
Interactive Software, Inc. (NASDAQ: TTWO). For more information, please visit
www.2K.com.

**According to 2008 - 2013Metacritic.com and TheNPD Group estimates of U.S.
retail video game sales through May 2013.

About Gearbox Software

Gearbox Software is respected industry wide for the award winning,
best-selling original and licensed video games they have developed for major
video game platforms. Founded in 1999 and located near Dallas, TX, Gearbox
Software is well known for the creation, development and management of its
original blockbuster video game franchises including the best-selling new
property of 2009, Borderlands, and its record setting downloadable content,
the critically acclaimed award winning Brothers in Arms series, and the Duke
Nukem franchise. The company has also developed licensed video games for many
of the industry’s top franchises including Halo, Half-Life, Tony Hawk’s Pro
Skater, 007 James Bond, Aliens and others. Gearbox Software’s success has been
enabled and supported through several key mutually beneficial business
relationships with strong publishing partners including Activision, Electronic
Arts, Ubisoft Entertainment, Microsoft Games Studios, Sega, and Take-Two/2K
Games.

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respective holders.

This video game is fictional and depicts invented events, persons, locations,
and entities. The inclusion of any brand, weapon, location, vehicle, person or
thing does not imply sponsorship, affiliation, or endorsement of this
game.The makers and publishers of this game do not endorse, condone or
encourage engaging in conduct depicted in this product.

Cautionary Note Regarding Forward-Looking Statements

The statements contained herein which are not historical facts are considered
forward-looking statements under federal securities laws and may be identified
by words such as "anticipates," "believes," "estimates," "expects," "intends,"
"plans," "potential," "predicts," "projects," "seeks," "will," or words of
similar meaning and include, but are not limited to, statements regarding the
outlook for the Company's future business and financial performance. Such
forward-looking statements are based on the current beliefs of our management
as well as assumptions made by and information currently available to them,
which are subject to inherent uncertainties, risks and changes in
circumstances that are difficult to predict. Actual outcomes and results may
vary materially from these forward-looking statements based on a variety of
risks and uncertainties including: our dependence on key management and
product development personnel, our dependence on our Grand Theft Auto products
and our ability to develop other hit titles for current and next-generation
platforms, the timely release and significant market acceptance of our games,
the ability to maintain acceptable pricing levels on our games, our ability to
raise capital if needed and risks associated with international operations.
Other important factors and information are contained in the Company's Annual
Report on Form 10-K for the fiscal year ended March 31, 2013, in the section
entitled "Risk Factors," and the Company's other periodic filings with the
SEC, which can be accessed at www.take2games.com. All forward-looking
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the date they are made. The Company undertakes no obligation to update any
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Contact:

2K
Scott Pytlik, 415-507-7944
pr@2kgames.com
or
Take-Two Interactive Software, Inc.
Alan Lewis (Corporate Press), 646-536-2983
alan.lewis@take2games.com
or
Access Communications for 2K
Ian Guss, 917-522-3536
iguss@accesspr.com