GoBank Ready for the Masses: Award-Winning Bank Account Now Available on
Mobile Phones Nationwide
*Previously in beta, GoBank™ (@GoBank) is now generally available – anyone
can open an account on the appfrom the Apple App Store or atGoBank.com;
Update coming to Google Play soon.
*New retailers on board for promotional distribution includeBarnes & Noble
College bookstores (in addition to previously announced Rite Aid).
*National partnership formed with MetroPCS to distribute the GoBank mobile
application across MetroPCS’s compatible Android device portfolio.
*Lifetime’s “Project Runway” will feature GoBank in its 12^th season, which
Share it:Today @GoBank is Ready for the Masses: Award-Winning Bank Account
Now Available on Mobile Phones Nationwide #readytoGO #gimmeGoBank
PASADENA, Calif. -- June 25, 2013
Ushering in the next generation of consumer banking, Green Dot Corporation’s
GoBank (NYSE: GDOT) today announced it is open for general availability. Since
January, GoBank has been an invite-only service for beta members. A GoBank
account is an FDIC-insured bank account that is specially built for the
smartphone generation—designed from the ground up to be opened and used on a
Beginning today, anyone can sign up for GoBankon the appfor iPhone or iPod
Touch (available for download from the Apple App Store) or atGoBank.com(by
clicking or tapping ‘JOIN’). GoBank is one of the few banks that let users
sign up for an account right from a mobile app.
“Creating GoBank, the world’s first bank account designed to be used entirely
from a mobile device, has been a labor of passion for everyone involved in the
project. GoBank seeks to reinvent the traditional checking account in two key
ways. Firstly, GoBank is a feat of technology that brings traditional bank
accounts into the era of the app. Secondly, GoBank is a feat of consumerism
that offers consumers a wide array of features and services with fair, simple
and transparent pricing. We’re very proud of the product and are hopeful that
consumers will be attracted to GoBank’s high tech/low price proposition,” said
Steve Streit, founder and CEO of Green Dot Corporation (GoBank’s parent
GoBank has formed a national partnership with MetroPCS to distribute the
GoBank mobile application across MetroPCS’s compatible Android device
Also, leading up to July 4, GoBank will begin in-store promotions for GoBank.
Rite Aidpromotions are the first to launch, shortly followed byBarnes &
Noble College bookstores and other previously announced retailers. Store
partners will feature information on GoBank that includes an offer for a free
custom GoBank debit card with the member’s choice of photo (a $9 value).
Digital Distribution and Marketing
To generate high-impact consumer buzz, GoBank will also be featured as the
official financial sponsor on the upcoming 12^thseason of Lifetime’s “Project
Runway,” premiering July 18. Throughout the season, contestants will utilize
GoBank accounts showcasing the slide for balance feature, Fortune Teller,
debit cards and person-to-person money transfers.
Additionally, GoBank will be digitally distributed by a number of companies,
GoBank’s Stand-out Features
*Massive ATM Network:With one tap, members can locate fee-free ATMs in
their immediate area among the GoBank network of more than 42,000
*We Work for Tips:GoBank puts the power in the hands of its members,
offering a “pay what you want” model, where members can elect to pay
anywhere from $0 to $9 for their monthly membership fee (like a monthly
tip). GoBank members get all of the same account features regardless of
the amount they decide to pay GoBank every month. The other fees on the
account are limited to a 3% foreign transaction fee, out-of-network ATM
fees ($2.50 for a withdrawal and $1 for a balance inquiry), and if the
member wants to customize their debit card or order a replacement custom
card, it costs $9.
*No Overdraft or Penalty Fees: GoBank has no overdraft fees and no minimum
balance. The full overview of its simple fees can be found at
*Peek at Your Balance Without Logging In: The #1 reason a person logs into
their bank account is to check their balance. GoBank allows members to use
“Slide for Balance” on the app’s login screen to take at peek at their
available balance without logging in (members opt into this feature).
*Advice on Spending from the Fortune Teller (TM):“Remember that time you
won the lottery? I don’t either.” This is a response a member might see
from GoBank’s Fortune Teller if they try to spend beyond their budget.
Fortune Teller cross-checks the price of an item with the member’s
integrated GoBank budget, and if they can’t afford it they’ll be advised
in real-time to pass on the purchase.
*Send Money Instantly:Members can instantly send money at no charge via
email or text message. If money is sent to a non-GoBanker, the person has
the option to open a GoBank account or move the money out to PayPal.
*Quick Account Set-Up:Compared to typically long processes associated with
opening a traditional bank account, setting up a GoBank account can take
just minutes. This includes the time it takes to create an optional custom
Visa debit card with a member’s own photo.
*Check / Payroll Deposit:GoBank has a variety of ways to deposit money
into the account. Members can deposit checks by snapping a photo through
the app. Direct deposit is available for paychecks, federal benefits or
*Adding Cash:GoBank members can add cash to their account atover 3,900
locations nationwide, by swiping their debit card.
*Mobile Checkbook and Bill Pay:Members can pay any company or any person
online or on their phone, and GoBank will mail a paper check to any
recipient that doesn’t accept e-payments.
*Money Vault:The Money Vault is an integrated bank account, with deposits
insured by the FDIC, where members can easily put money away for savings.
In real time, members can move money in and out for free.
*Robust Account Alerts:Members can fine-tune a wide range of notifications
about their money to fit their needs – with alerts about specific
transactions, as well as overall account updates.
Watch this video for a look at some of GoBank’s most popular features.
GoBank is the award-winning new bank account made to be used on your mobile
phone, with no overdraft or penalty fees ever. With GoBank, members have full
access and control of their money from their iPhone, iPod Touch or Android
device, and can withdraw cash from more than 42,000 fee-free ATMs in the U.S.
People can sign up for a GoBank account at GoBank.comand via app from the
Apple App Store and Google Play. In March, GoBank was named a Gold Winner
for2013 PYMNTS Innovator Awards. For more information about GoBank,
visithttp://GoBank.com.You can also visit
GoBank is a brand and trademark of Green Dot Bank, Member FDIC, which also
operates under the brands Green Dot Bank and Bonneville Bank. Deposits under
any of these trade names are deposits with a single FDIC-insured bank, Green
Dot Bank, and are aggregated for deposit insurance coverage. ©2013 Green Dot
Bank. All rights reserved.
About Green Dot Corporation
Green Dot Corporation is a publicly traded bank holding company with a mission
to reinvent personal banking for the masses.Itsproducts and brands include
Green Dot brand reloadable prepaid debit cards, The Green Dot Reload Network,
the Green DotMoneyPakandGoBank.The Company’s prepaid products and services
are available in more than 60,000 retail stores nationwide and online
atGreendot.com. The company is headquartered in Pasadena, Calif. with
technology offices in Mountain View, Calif. and Westlake Village, Calif. and
its bank subsidiary, Green Dot Bank, located in Provo, Utah.
Press Relations for GoBank
Quinn Daly, 310-600-8005
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