Neolane Customer GENERATOR to Present at a Forum for Customer Experience
Session to Explore Integrating Email and Social Media to Drive Cross-Channel
NEWTON, Mass. -- June 25, 2013
Conversational marketing technology provider Neolane, Inc. today announced
that it’s a Silver Sponsor at the Forrester's Forum For Customer Experience
Professionals East. Neolane customer Thai Randolph, VP Consumer Marketing,
GENERATOR will also be speaking during a Neolane-hosted lunch at the event,
which is being held June 25- 26, 2013 in New York, NY. GENERATOR is an
award-winning, business-driving provider of marketing and commerce solutions
to the global media industry.
The event’s keynote speeches and track sessions will address how companies can
get their customer experience programs to the next level. At the forum,
attendees will learn about:
*How companies launch customer experience initiatives that deliver
measurable ROI, building support for the next round of efforts.
*How to determine your organization’s level of customer experience maturity
and create a road map to your vision of success.
*How the best of the best customer experience leaders overhaul their
strategies, organizations and processes to get on top and stay there.
Thai Randolph, Vice President, Consumer Marketing, GENERATOR
Shar VanBoskirk, Vice President, Principal Analyst, Forrester Research, Inc.
What: Creating Exceptional Customer Experience: Integrating Email and Social
GENERATOR will debunk the myth that social is killing email. Through relevant
case studies, attendees will learn how to create an excellent customer
*Socializing email content
*Effectively using social sign-ins for registrations
*Maximizing engagement—all while successfully evaluating the value of both
When: GENERATOR will speak from 12:20–1:10 p.m. ET on Tuesday, June 25, 2013
Where: New York Marriott Marquis
1535 Broadway, New York, NY 10036
For more information visit here.
For tracking the event on Twitter, follow #ForrForum, and for Neolane's
thoughts on the event on Twitter, follow @neolane.
Neolane provides the only conversational marketing technology that empowers
organizations to build and sustain one-to-one lifetime dialogues, dramatically
increasing revenue and marketing efficiency. Born digital, withbest-in-class
email and inbound-outbound channel fusion capabilities architected into a
single code-based platform, marketers achieve results in record time. Neolane
is easy to use for both power and casual users, but powerful enough to drive
the most sophisticated marketing strategies. Future proof, Neolane has a track
record of enabling its customers to adapt to new customer engagement
challenges and exploit opportunities more quickly than their
competition.Neolane is used by more than 400 of the world’s leading companies
including Alcatel Lucent, barnesandnoble.com, Sears Canada, Sephora Europe and
Sony Music. Visit www.neolane.com and read our blog The Cross-Channel
Copyright © 2013 Neolane. All Rights Reserved. All other brand names, product
names, or trademarks belong to their respective holders.
PAN Communications for Neolane
Kyla Ruane, +1 617-502-4300
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