GfK to Lead Discussions on Medical Device Design, Fieldwork at EphMRA 2013 EphMRA 2013 Business Wire NEW YORK -- June 25, 2013 At the 2013 European Pharmaceutical Marketing Research Association (EphMRA) conference, GfK will chair discussions on two key industry issues: medical device design and fieldwork. EphMRA 2013 – on the theme “Shaping the Future: New Directions in Research” – will be held in London on June 25 to 27, 2013. GfK’s Chris Krattiger from GfK Switzerland will co-chair an interactive session on the 26^th entitled “Spotlight on Fieldwork – Opportunities and Challenges.” The discussion will feature speakers from client companies, full-service agencies, fieldwork agencies, and organizations, and will cover opportunities, challenges, and solutions in fielding research. And on the 27^th, Krattiger will chair a session entitled “How to Open a Carton of Soup,” on how to use market research to design user-friendly medical devices – and what the pharmaceutical industry can learn from the medical device industry. Krattiger has been with GfK since 2001, following the acquisition of Research Matters. Earlier, Krattiger spent nine years at I+G Suisse, where she managed pharmaceutical market research projects, with a specialization in oncology and hematology. Gfk has extensive experience in a wide range of global market research studies covering all the major Health priorities and specialized diseases. About GfK GfK is one of the world’s largest research companies, with around 13,000 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2012, GfK’s sales amounted to €1.51 billion. To find out more, visit www.gfk.com/us or follow GfK on Twitter: https://twitter.com/GfK_en. Contact: GfK Marketing and Communications, Consumer Experiences North America David Stanton, 908-875-9844 Vice President firstname.lastname@example.org
GfK to Lead Discussions on Medical Device Design, Fieldwork at EphMRA 2013
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