Tech Industry Veteran Thomas Nielsen Joins Brightcove as SVP of Products

  Tech Industry Veteran Thomas Nielsen Joins Brightcove as SVP of Products

   Former RealNetworks CEO and Adobe and Microsoft senior executive to lead
              product development and innovation for Brightcove

Business Wire

BOSTON -- June 25, 2013

Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud content
services, today announced that Thomas Nielsen has joined the Brightcove
executive team as the senior vice president of products, reporting directly to
Brightcove CEO David Mendels. In this role, Nielsen will be responsible for
driving all of Brightcove’s product strategy, delivery and future innovations.
Thomas will also lead Brightcove’s world-class product development, product
management and engineering teams.

“I am extremely excited to welcome Thomas Nielsen to Brightcove,” said
Mendels. “There is nothing more core to our business than building and
delivering best-in-class, innovative products and services that address our
customers’ needs. I am confident that Thomas is the right person to drive our
product execution and roadmap both now and in the future as we continue to
scale our organization and enable our customers to reach their audiences on
every screen through online video solutions.”

Nielsen joins Brightcove with more than two decades of technology leadership
experience in the digital media industry. Most recently, he was the president
and CEO of RealNetworks (NASDAQ: RNWK). Nielsen also previously served as the
vice president of the Digital Imaging Group at Adobe Systems. In that role, he
led one of Adobe’s largest business units comprised of Photoshop, Lightroom
and Elements as well as Adobe’s mobile, Web and tablet solutions in the
digital imaging space. Earlier in his career, Nielsen held senior product
management and research and development roles at Adobe Systems, Microsoft and
MGI Software. He is currently a member of the board of directors for Corel
Software and an advisor to several early-stage technology companies.

“I have long followed and admired Brightcove and its leadership position in
the fast-growing and ever-changing online video platform market,” said
Nielsen. “To join Brightcove now, at this energizing stage of technology
development and innovation, is very exciting. I look forward to helping the
company scale as it continues to expand its leadership in online video
delivery and management.”

About Brightcove

Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud content
services, offers a family of products used to publish and distribute the
world’s professional digital media. The company’s products include Video
Cloud, the market-leading online video platform and Zencoder, a leading
cloud-based media processing service and HTML5 video player technology
provider. Brightcove has more than 6,350 customers in over 60 countries that
rely on Brightcove cloud content services to build and operate media
experiences across PCs, smartphones, tablets and connected TVs. For more
information, visit

This press release may include forward-looking statements regarding
anticipated objectives, growth and/or expected product and service
developments or enhancements. Such forward-looking statements may be
identified by the use of the following words (among others): "believes,"
"expects," "may," "will," "plan," "should" or "anticipates," or comparable
words and their negatives. These forward-looking statements are not guarantees
but are subject to risks and uncertainties that could cause actual results to
differ materially from the expectations contained in these statements. For a
discussion of such risks and uncertainties, see "Risk Factors" in the
Company's filings with the Securities and Exchange Commission, including its
most recent annual report on Form 10-K. Brightcove assumes no obligation to
update any forward-looking statements contained in this press release in the
event of changing circumstances or otherwise, and such statements are current
only as of the date they are made.


North America
SutherlandGold Group for Brightcove
Lisa Langsdorf, 212-905-6218
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