Actress Virginia Madsen Partners With Shionogi Inc. To Empower Postmenopausal Women To Break The Silence Around Painful

Actress Virginia Madsen Partners With Shionogi Inc. To Empower Postmenopausal
    Women To Break The Silence Around Painful Intercourse Due To Menopause

New Campaign FindingtheWords.com Increases Awareness About Painful Intercourse
Due to Menopause and Encourages Women to Speak Up to Their Doctors

PR Newswire

FLORHAM PARK, N.J., June 25, 2013

FLORHAM PARK, N.J., June 25, 2013 /PRNewswire/ -- Academy Award-nominated
actress Virginia Madsen is never one to shy away from a conversation, even if
the topic at first blush seems awkward or embarrassing. Impacting many women
in the United States (U.S.), painful intercourse due to menopause is one of
the most bothersome symptoms of a chronic and progressive medical condition
called vulvar and vaginal atrophy (VVA).

"When I found out how many women don't talk about their painful intercourse, I
was surprised.It amazes me that in this day and age, when it seems there is
no topic considered off limits, that so many postmenopausal women remain
silent," said Virginia Madsen. "It's very important for women to know they're
not alone. The more women who are able to find the right words to begin this
conversation, the more widespread attention we can bring to this topic."

As an advocate for women, Madsen has teamed up with Shionogi Inc. to launch a
new awareness and educational campaign, Finding the Words (visit:
FindingtheWords.com), to inspire women to break their silence around this
common but seldom discussed medical condition. A recent survey revealed that
44% of women indicated that they never discussed symptoms such as painful
intercourse with a healthcare provider. One of the most common reasons cited
for not discussing their symptoms is that they believed it was a natural part
of aging (REVIVE).

"These days, about one-third of a woman's life could be spent in her
menopausal years. I'm a confidante to many of my close girlfriends and we talk
a lot about what we are experiencing as our bodies change, and I can tell you
that intimacy remains important to women at any age," added Madsen.

FindingtheWords.com offers important resources to help women who are seeking
information feel more empowered to begin the conversation with a healthcare
provider about painful sexual intercourse due to menopause.

"Painful intercourse due to menopause is a symptom of a real medical condition
caused by physical changes of the vagina that lead to vaginal aging. There are
treatment options that can be considered, especially as sexual health plays an
important role in a woman's overall general health," said Ricki Pollycove,
M.D., M.S., OB/GYN and Clinical Faculty at the University of California School
of Medicine in San Francisco. "But treatment cannot happen without an open and
honest dialogue occurring between women and their healthcare provider."

About Vulvar and Vaginal Atrophy (VVA)

Vulvar and vaginal atrophy (VVA) is a chronic and progressive medical
condition caused by decreased estrogen levels. Declining estrogen levels
during menopause can cause tissues of the vaginal lining to grow thinner and
become more fragile. Menopause also causes increases in vaginal pH. These
physiological signs that characterize aging of the vagina can lead to moderate
to severe dyspareunia (painful intercourse) due to menopause.

About Shionogi

Shionogi Inc. is the U.S.-based subsidiary of Shionogi & Co., Ltd., a Japanese
pharmaceutical company with a distinguished 135-year history of discovery and
development of innovative therapies. Shionogi Inc. continues this focus on the
development and commercialization of high quality medicines to meet patient
needs, while recognizing and addressing the highly personal nature of
healthcare. In the U.S., Shionogi Inc. is primarily focused on two therapeutic
areas, women's health and pain. Pipeline products are in the areas of allergy,
oncology, anti-infectives, and endocrinology. For more details, please visit
www.shionogi.com. For more information on Shionogi & Co., Ltd., please visit
www.shionogi.co.jp.

© 2013  Shionogi Inc. Florham Park, NJ. All rights reserved. SHI13-000-064-00.

SOURCE Shionogi Inc.

Website: http://www.shionogi.com
Contact: Renee Lippman, Shionogi Inc., Phone: +1-973-307-3877, Email:
rlippman@shionogi.com; or Amy Losak, Ketchum Public Relations, Phone:
+1-646-935-3917, Email: amy.losak@ketchum.com