Ruukki to Significantly Expand its Special Steels Global Sales Network

    Ruukki to Significantly Expand its Special Steels Global Sales Network

PR Newswire

HELSINKI, June 25, 2013

HELSINKI, June 25, 2013 /PRNewswire/ --

Ruukki istoexpand its global sales network for special steels by opening new
offices and by recruiting more than 40 expertstostrengthen sales and
technical services. Growth in special steels is being pursued in Asia, Africa
and in the Americas as well as in Europe.

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Ruukki aims to have its sales network covering all main market areas to
support its existing effective network of partners. Ruukki will hire new
people in the Americas, Africa, China, the Middle East, Southeast Asia and
Australia. In Europe, Ruukki will recruit new sales professionals in almost
all the countries it has operations in, including Germany, as well as Poland
and other Eastern European countries.

During the current year, Ruukki aims to turn its steels business more strongly
into a special steels business consisting of high-strength, wear-resistant and
special-coated steels. At the same time, the company will accelerate global
sales of special steels, which means expanding and diversifying the
distribution network and significantly strengthening the sales organisation.
This spring, Ruukki opened new sales offices in Toronto, Canada and in
Santiago, Chile.

"Being close to our customers also geographically will enable us to deliver an
even faster and more flexible service than earlier. Among other sectors, the
construction and mining industries offer us significant growth potential in
many developed and emerging markets. Strengthening our technical customer
support will enable us to offer technical advice and co-operation to an
increasing number of customers," says ThomasHörnfeldt, SVP, Special Steels &
International Sales at Ruukki Metals.

Ruukki's specialisation in the steel business has proven successful. The
profitability of special steels is clearly higher than that of standard
products and price fluctuations are smaller. In recent years Ruukki has built
a platform for specialisation and now has a good market position and strong
special steel brands such as Raex, Optim, Laser and Ramor. Success in the
present business environment calls for increasingly advanced and faster

Earlier releases:

Ruukki specialises in steel and steel construction. We provide customers with
energy-efficient steel solutions for better living, working and moving. We
have around 9,000 employees and an extensive distribution and dealer network
across some 30 countries including the Nordic countries, Russia and elsewhere
in Europe and the emerging markets, such as India, China and South America.
Net sales in 2012 totalled €2.8 billion. The company's share is quoted on
NASDAQ OMX Helsinki (Rautaruukki Oyj: RTRKS).

For more information, please contact:
Thomas Hörnfeldt, SVP, Special Steels & International Sales, Ruukki Metals,

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