NEC Introduces New Biometrics-based Solutions for Hospitality at HITEC 2013 Conference

  NEC Introduces New Biometrics-based Solutions for Hospitality at HITEC 2013

HITEC 2013

Business Wire

IRVING, Texas -- June 24, 2013

NEC Corporation of America (NEC), a leading provider and integrator of IT,
communications, managed services and biometric solutions, will introduce new
biometrics-based solutions for the hospitality industry during the Hospitality
Industry Technology Exposition & Conference (HITEC) on June 24-27 in
Minneapolis, MN. The company will also be showcasing an array of unified
communications solutions in its booth at the conference.

NEC will be demonstrating two biometrics solutions to help enhance customer
engagement. First, NEC will demonstrate a VIP guest recognition solution using
its NeoFace® Watch product. NeoFace Watch integrates with existing video
surveillance systems to extract facial images in real-time or from web cameras
and immediately match the unique facial data to a property’s VIP guest
database. This opt-in marketing solution helps hotels, resorts, casinos or
clubs, for example, identify a VIP guest and alert staff immediately when the
guest approaches the front door, desk, kiosk, club or gaming floor.

“Being able to identify VIP guests immediately could enable the front desk
staff to have room information pulled up before the guest steps up to the
registration desk and be able to greet the guest by name,” said Raffie
Beroukhim, vice president, Biometrics Solutions, NEC Corporation of America.
“Overall, this capability helps enhance a VIP guest’s experience through
personalization of services and increases customer satisfaction with the

The second biometrics solution to be demonstrated is a smart content delivery
system. This solution uses analysis to anonymously capture visitor attributes,
such as gender and age. Using this demographic information, hotel marketers
can deliver near instantaneous and targeted content to a specific guest, at a
specific time, based on the demographics of age and gender.

“The use of biometrics in hospitality is emerging and could be beneficially
applied to other areas of the business, including security, guest check-in
line control, marketing traffic analysis, and more,” said Kevin Ruhman,
hospitality vertical practice leader, NEC Corporation of America. “We’re
seeing its application within the hospitality market expand to help
organizations not with only internal operations, but also to improve the guest

Visit NEC at booth #907 during HITEC  to find out how NEC is redefining
communications and empowering workforces with customized hospitality
solutions. Find out why leading hospitality companies choose NEC to turn their
communications systems into assets for growth and competitive advantage.

Among the solutions being highlighted at HITEC 2013 are:

  *Unified Communications – productivity-enhancing applications for both
    staff and attendants
  *Mobility Solutions – anywhere, any device communications to help stay in
  *Wired and Wireless Telephone Solutions – crystal clear voice
    communications for staff and guests
  *Biometrics Solutions – innovative technologies that can be used to enhance
    revenue in multiple areas

For more information about NEC’s solutions for hospitality, visit

More information about NEC can be found at:

Twitter @NEC, @NEC_Channels


© 2013 NEC Corporation of America. NEC and NeoFace are registered trademarks
of NEC Corporation. All Rights Reserved. Other product or service marks
mentioned are the trademarks of their respective owners.


NEC Corporation of America
Linda Graham, 214-262-3766
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