Zacks Industry Outlook Highlights: Procter & Gamble, Hershey, PepsiCo and Molson Coors Brewing

  Zacks Industry Outlook Highlights: Procter & Gamble, Hershey, PepsiCo and
                             Molson Coors Brewing

PR Newswire

CHICAGO, June 24, 2013

CHICAGO, June 24, 2013 /PRNewswire/ --Today, Zacks Equity Research discusses
the U.S. Consumer Staples, including Procter & Gamble Co (NYSE:PG-Free
Report), The Hershey Co. (NYSE:HSY-Free Report), PepsiCo Inc (NYSE:PEP-Free
Report) and Molson Coors Brewing Co (NYSE:TAP-Free Report).


Industry: Consumer Staples


Consumer product companies regularly need to innovate and upgrade their brands
to boost consumer confidence and create differentiated value propositions for
their customers in order to remain successful.

A consumer product giant Procter & Gamble Co (NYSE:PG-Free Report) has a
strong tradition of not only introducing blockbuster products but also of
creating new categories. The company has consistently increased market share
in fast growing businesses over the years through innovation and new product
launches. Through its game-changing new products like Daz automatic detergent
and concentrated liquid detergent, P&G was able to capture a strong market
share in U.K. in the laundry category in 2011.

Similarly, Head & Shoulders has transformed itself from merely being a North
American brand to the largest shampoo brand in the world due to the company's
marketing efforts and product innovation. In 2012, P&G invested around $2
billion in innovation. It intends to expand its innovation and marketing
strategies to more categories, geographies and channels, thus boosting top-
and bottom-line growth.

Chocolate makerThe Hershey Co. (NYSE:HSY-Free Report) regularly innovates in
its core brands to meet consumer needs that are not addressed by its current
portfolio. Some successful product innovations in recent years include Reese's
Minis, Hershey's Drops and Rolo minis. Some new products lined up for 2013
include Kit Kat Minis (Jun 2013), Twizzlers Bites, Jolly Ranchers Bites,
Kisses Deluxe, Hershey's Mais and many more. The company also has products
planned for some international markets like China, Mexico and Brazil in 2013.

Beverage company PepsiCo Inc (NYSE:PEP-Free Report) regularly creates new
flavors of existing products alongside maintaining a robust pipeline of new
products. The company also invests aggressively in new packaging to shift
consumers to more profitable purchases. PepsiCo's popular innovations at the
premium end include Quaker Real Medleys hot cereals, Stacy's Gingerbread and
Stacy's Cocoa and Lay's Stax potato chips. The new products are expected to
boost revenue growth and also enable increased price realization in the long

Global brewer Molson Coors Brewing Co (NYSE:TAP-Free Report) introduced
several beer brands in 2012 to ensure variety. New brands like Rickard's
Cardigan and Oakhouse in the above-premium portfolio were launched in Canada.
New varieties of beer brand Leinenkugel were rolled out in the U.S. under the
Lemon Berry Shandy and Batch 19 brands.

Most recently, the company launched a non-beer drink, Molson Canadian Cider,
made from apples. Cider will form a part of the popular Canadian beer brand
Molson Canadian. Molson Coors has plans to roll out beer brands like Apple Ale
and Third Shift brands under Redd's beer brand in 2013 in the U.S. These
brands are strengthening the company's portfolio and also adding to its market

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