Rob Goergen of PartyLite Named to Direct Selling Association Board of
PartyLite also recognized at annual meeting for effectively communicating the
DSA Code of Ethics to sales force and customers.
PLYMOUTH, Mass., June 24, 2013
PLYMOUTH, Mass., June 24, 2013 /PRNewswire/ -- Robert Goergen, Jr., President
of PartyLite Worldwide, was elected in June to a three-year term on the Board
of Directors of the Direct Selling Association (DSA) at its annual meeting in
(Photo: http://photos.prnewswire.com/prnh/20130624/NY36794 )
According to the DSA – the national trade association of the direct selling
industry – Directors are "recognized leaders who command the respect of their
colleagues and the public, and who can devote the time necessary to lead and
direct the affairs of the association."
Commenting on his new role as a DSA Director, Goergen noted that serving on
this board holds special significance for him: "I am honored to serve as a
Director of the Direct Selling Association," he said. "PartyLite is one of the
great established companies in the direct-selling industry and is, in fact, a
long-standing member of DSA. As we celebrate PartyLite's 40^th anniversary
this year, I can think of no more appropriate commitment going forward than
helping to further the critical goals of DSA."
Goergen also noted that adherence to the DSA's highly respected Code of Ethics
by member companies literally defines the best companies in the industry for
people looking to careers in direct selling.
"I agree wholeheartedly with DSA President Joe Mariano's statement that DSA
member companies 'pride themselves in their commitment to the highest
standards in business ethics,'" he said. "PartyLite is also very proud to have
been recognized during this year's annual meeting for participating in the
DSA's Code Communication Initiative. Communicating the DSA Code of Ethics
effectively to our independent consultants, leaders and customers continues to
be and will remain a high priority for PartyLite today and in the future."
Goergen joined the industry in 2000 as Director Internet Strategy and
E-Business Initiatives Group for PartyLite's parent company, Blyth. In 2002,
he was appointed Vice President of Blyth's Business Development Group,
overseeing the company's acquisition strategy and implementation. In 2004, he
became a member of Blyth's newly formed Office of the Chairman and was named
President, Catalog & Internet Group, also assuming responsibility for Blyth's
wholesale businesses in 2006, which was combined with Catalog & Internet to
form the Multi-Channel Group. He was appointed President, PartyLite Worldwide
Prior to joining Blyth, he served as Account & New Media Director for
McCann-Erickson. Prior to that, he worked in corporate marketing at Candle
Corporation of America. Mr. Goergen holds a bachelor's degree from the
University of Richmond and has a master's in business administration from the
Wharton School at the University of Pennsylvania.
DSA is the national trade association of the leading firms that manufacture
and distribute goods and services sold directly to consumers. Among its more
than 240 active and pending members are companies selling both via a
party-plan method and in the traditional person-to-person style. In 2012, U.S.
direct sales were more than $31.6 billion, with nearly 16 million direct
sellers nationwide. The majority are independent business people –
micro-entrepreneurs – whose purpose is to sell the product/service of the
company they voluntarily choose to represent. Approximately 90 percent of
direct sellers operate their business part-time. For more information on
direct selling, DSA and its Code of Ethics, please visit www.dsa.org.
PartyLite is the world's #1 party plan company selling candles, candle
holders, flameless fragrance and wax warmers, as well as holiday and home
decor, with nearly 55,000 independent PartyLite business owners in 18
different countries. PartyLite ranks #31 in the Direct Selling News "Global
100 top revenue-generating direct selling companies."Based in Plymouth,
Mass., PartyLite is a member of the Direct Selling Association. This year,
PartyLite celebrates 40 years as the global leader in its category and 23
years as a member of the Blyth family of companies (NYSE:BTH).For more
information, please visit www.PartyLite.com.
Contact: Joyce Elven, Director of Communication, PartyLite North America,
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