Turkish Airlines Selects 'Most Powerful Technology' from Sprinklr to Take
Social Relationships to New Heights
Carrier Leverages Enterprise Grade Social Infrastructure to Manage Dozens of
Social Channels Globally
NEW YORK, June 24, 2013
NEW YORK, June 24, 2013 /PRNewswire/ --Sprinklr, the leading social
relationship platform for enterprises, today announced that it has entered
into a strategic partnership with Turkish Airlines. Under the terms of the
agreement, the fourth largest carrier in the world by number of destinations
will now leverage Sprinklr's Social@Scale(tm) product to ensure a consistent
online presence across over 30 social media channels.Sprinklr currently works
with over 250 household name brands to enable multi-channel, multi-function,
and multi-division global deployments.
With a fleet of 218 aircraft flying to 223 cities around the world and
growing, the four-star airline was faced with the task of administering dozens
of social channels globally. Turkish Airlines recognized the need for a
sophisticated platform to operate their social engagement at scale and
Sprinklr's comprehensive offering ticked every box.
"Being able to connect with our customers quickly and consistently, regardless
of where there they are traveling in the world is a key business priority for
Turkish Airlines," said Neset Dereli, marketing communications manager at
Turkish Airlines. "Our passengers are socially engaged with our brand and
Sprinklr's sophisticated, yet simple platform gives us peace of mind that each
of our business units are in synch when communicating with customers online
and that they are speaking in a unified brand voice."
Turkish Airlines joins Sprinklr's growing roster of airlines which includes
Virgin America and Frontier Airlines.
"Turkish Airlines is a leader in their industry as they recognize the critical
value of real-time online engagement with consumers, said Ragy Thomas, CEO of
Sprinklr. "Through the adoption of a social relationship platform, the airline
can now ensure that their customers are satisfied with the way they interact
with the brand in a timely and consistent manner across social channels."
Sprinklr provides the social infrastructure for brands such as Intel, Dell,
Cisco Systems, IHG, 1-800-FLOWERS.COM, Hearst, and Newell Rubbermaid through
the 5 C's of Social Relationship Success," content, conversations, campaigns,
collaboration, and community. Sprinklr's social relationship platform was
recently called the "Most Powerful Technology in the Market" by Forrester
Research. In addition, the company was cited previously by the Altimeter Group
for having the "most capable" solution for large enterprises as well as two
consecutive "top-right" rankings from Econsultancy.
About Turkish Airlines
Established in 1933 with a fleet of only five airplanes, Star Alliance member,
Turkish Airlines is today a four star airline with a fleet of 218 aircraft
(passenger and cargo) flying to 223 cities around the world, comprised of 36
domestic and 187 international destinations. One of the fastest growing
airline companies, Turkish Airlines has received several "Passengers Choice
Awards" from the consumer ranking group, Skytrax. Based on 2011 and 2012
results, Turkish Airlines has been chosen as the winner of "Best Airline
Europe", "Best Premium Economy Seats" for its Comfort Class seats and "Best
Airline Southern Europe". It has also received awards for its catering and
holds a coveted 4-star designation, putting the airline in a small group of
top quality carriers. Turkish Airlines was also given the Skytrax designation
of "World's Best Economy Class On-board Catering" in 2010, and Skyscanner's
"Best On-board Food 2011". Long haul Business Class passengers also enjoy the
Flying Chef service on-board. Turkish Airlines now flies to more countries
than any other airline in the world.
Sprinklr fundamentally believes that the advent of social technologies changes
every aspect of how businesses connect with their audiences. With over 250
global brands as customers, and financing from Battery Ventures and Intel
Capital, the company is relentlessly focused on helping large enterprises
adapt the realities behind their firewall to the new realities of the
socially-networked and empowered customer. The company offers an
enterprise-wide Social Relationship Platform and related services. The world's
most social brands choose Sprinklr to be Social@Scale.
Contact: Jessy Adams, +1-917-689-9295
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