Barnes & Noble and Fuhu to Launch Innovative NOOK® App for Kids Preloaded on nabi™ Tablets

  Barnes & Noble and Fuhu to Launch Innovative NOOK® App for Kids Preloaded on
  nabi™ Tablets

   NOOK’s New Specially Designed Kids App Is COPPA Compliant and Features a
           Curated Reading Experience for Children on nabi Tablets

 Parents Get Free Password-Protected Access to 3 Million Books, Magazines And
                           More in the NOOK Store^™

 New Partnership Between Barnes & Noble and Fuhu Focuses on Delivering Great
         Children’s Content Any Time, Anywhere on Multiple Platforms

Business Wire

NEW YORK -- June 24, 2013

NOOK Media LLC, a subsidiary of Barnes & Noble, Inc. (NYSE: BKS), the leading
retailer of content, digital media and educational products, and Fuhu, Inc.,
the leader in tablets made just for kids, announced today the launch of an
innovative NOOK app for children that will come installed on Fuhu’s nabi
tablets, including the nabi Jr., nabi 2 and nabi XD, beginning late Summer.

The new NOOK App for Kids to be installed on nabi tablets is fully compliant
with the U.S. Children's Online Privacy Protection Act (COPPA) and provides a
curated reading experience for children, with access to thousands of new and
classic children’s titles. The nabi tablets will also come preloaded with the
full NOOK for Android^™ app for use in parent mode, providing adult users with
access to more than 3 million books, magazines, newspapers, comics and graphic
novels in the NOOK Store^™, including more than a million free titles.

The new NOOK App for Kids will be preloaded on the entire line of nabi
products including: nabi Jr. (5-inch, $99), nabi 2 (7-inch, $179) and nabi XD
(10.1-inch, $249). The nabi tablet is the #1 selling tablet for children,
built with the most comprehensive set of parental controls, its exclusive nabi
Coins and Treasure Box, Spinlets Plus TV and music stores, and Fooz Kids
University and Wings Learning System. nabi is the only choice for high-quality
tablets made just for kids.

Through this entirely new application designed specifically for children, NOOK
offers various features exclusive to the NOOK Kids^™ reading experience. Kids
can easily find a favorite story and engage with the books and their favorite
characters by digitally turning pages, interacting with the text, and zooming
in and around graphics – all on the nabi tablets. The app also helps parents
select books that are appropriate for their children by giving them complete
control over the browsing and shopping experience. The new app adheres to the
Federal Trade Commission’s regulations on children’s online privacy under

“This new partnership with Fuhu continues our commitment to making NOOK
content available to our new and existing customers across a broad range of
platforms and devices,” said Mike Saturnia, Vice President and General Manager
of NOOK Sales & Business Development. “By installing our innovative kids app
alongside our NOOK for Android app on Fuhu’s exciting nabi tablets, we are
opening up NOOK’s expansive content offering to even more families and

“Fuhu is committed to ensuring that our nabi tablets come preloaded with the
best and most entertaining, educational and enriching features, which is why
this partnership with NOOK is such a great fit,” said Jim Mitchell, CEO of
Fuhu, Inc. “By making NOOK the pre-installed reading app on our market-leading
nabi tablets, we are reinforcing and extending our commitment to join with
companies that share our commitment to providing the richest content to

Through the full NOOK for Android app in parent mode on nabi tablets, existing
NOOK customers will be able to access all the books in their personal NOOK
Library^™ by signing in using a valid NOOK account. New adult customers will
seamlessly be able to set up an account, purchase books and start reading
while in parent mode on their nabi devices.

Like all Free NOOK Reading Apps^™, purchased content is safely stored through
the NOOK Cloud^™, making it easy for customers to access digital books,
magazines and more wherever they go. Using NOOK Sync^™ technology, NOOK
Reading Apps automatically synchronize a customer’s last page read across all
of their devices. Customers can learn more about the full suite of Free NOOK
Reading Apps at

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE:BKS) is a Fortune 500 company and the leading
retailer of content, digital media and educational products. The company
operates 677 Barnes & Noble bookstores in 50 states, and one of the Web’s
largest e-commerce sites, ( Its NOOK Media LLC subsidiary
is a leader in the emerging digital reading and digital education markets. The
NOOK digital business offers award-winning NOOK® products and an expansive
collection of digital reading and entertainment content through the NOOK
Store™ (, while Barnes & Noble College Booksellers, LLC operates
678 bookstores serving over 4.6 million students and faculty members at
colleges and universities across the United States. Barnes & Noble is proud to
be named a J.D. Power and Associates 2012 Customer Service Champion and is one
of only 50 U.S. companies so named. Barnes & is ranked the number
one online retailer in customer satisfaction in the book, music and video
category and a Top 10 online retailer overall in customer satisfaction
according to ForeSee E-Retail Satisfaction Index (Spring Top 100 Edition).

General information on Barnes & Noble, Inc. can be obtained via the Internet
by visiting the company's corporate website:

NOOK^®, NOOK Store^™, NOOK Video^™, NOOK Video Apps^™ are trademarks of Barnes
& Noble, Inc. or its affiliates. Other trademarks referenced in this release
are the property of their respective owners.

Google Play, Android, Chrome, Gmail, YouTube, Google Search and Google Maps
are trademarks of Google Inc.

Follow Barnes & Noble on Twitter (, Facebook
( and YouTube

About NOOK Media LLC

NOOK reading and entertainment products make it easy to read what you love,
anywhere you like^™ with a fun, easy-to-use and immersive digital reading
experience. With NOOK, customers gain access to the expansive NOOK Store^™ of
more than 3 million digital books, plus periodicals, comics, apps, movies and
TV shows, and the ability to enjoy content across a wide array of popular
devices through free NOOK Reading Apps^™ and NOOK Video apps, available at NOOK owners receive Always Free NOOK Support in any
of Barnes & Noble’s nearly 700 bookstores. Find NOOK devices in Barnes & Noble
stores and online at, as well as leading retailers including Best
Buy, Walmart, Target and many others. NOOK products are available in the
United Kingdom retailers.

For more information on NOOK, follow us on or and

About Fuhu, Inc.

Fuhu, Inc., creator of the nabi tablet, is a leading designer, seller and
innovator of thoughtful consumer products and services for children. Fuhu is
committed to creating children's solutions that are: (1) socially responsible,
(2) made right, (3) make a difference in people's lives, (4) for parents by
parents, and (5) dedicated to the intellectual development of children. Fuhu
is headquartered in El Segundo, Calif., with other U.S. offices in Denver and
San Jose. For more information, visit and


Barnes & Noble, Inc.
Mary Ellen Keating, 212-633-3323
Corporate Communications
Barnes & Noble, Inc.
Carolyn J. Brown, 212-633-4062
Corporate Communications
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