U.S. Bank and Polaris Offer Credit Card Rewards Program with Launch of
Polaris® Visa® Card
MINNEAPOLIS -- June 24, 2013
U.S. Bank and Polaris, a leader in the power sports industry, have created the
Polaris^® Visa^® card where customers can earn points for every dollar spent
at Polaris dealerships and for everyday purchases.
“This is a new venture for Polaris and it’s a great way to offer their
customers a way to earn rewards in the form of Polaris Cash to help them
purchase the Polaris merchandise and services they want even faster,” said
Robert Goeller, vice president, co-brand partnerships at U.S. Bank.
With the Polaris Visa, cardholders earn points on all of their purchases and
can redeem those points for Polaris Cash. For example, for every dollar of net
purchases spent on the card at a Polaris dealership, they will earn two
points. They also earn two points at gas stations and one point everywhere
else. Once a cardholder earns 2,500 points, they can redeem the points for $25
in Polaris Cash, which can only be used at participating Polaris dealerships.
“The Polaris Visa was created specifically for Polaris enthusiasts,” said
Kelly Clawson, manager financial services for Polaris Industries. “The
partnership with U.S. Bank will let our customers earn rewards on all their
purchases and then return to their local dealership to spend their rewards on
top-of-the-line parts and accessories, Polaris apparel, or put it toward the
purchase of a new vehicle.”
Polaris is a recognized leader in the powersports industry with annual 2012
sales of $3.2 billion. Polaris designs, engineers, manufactures and markets
innovative, high quality off-road vehicles, including all-terrain vehicles
(ATVs) and the Polaris RANGER® and RZR® side-by-side vehicles, snowmobiles,
motorcycles and on-road electric/hybrid powered vehicles. Polaris is among the
global sales leaders for both snowmobiles and off-road vehicles and has
established a presence in the heavyweight cruiser and touring motorcycle
market with the Victory and Indian motorcycle brands. Additionally, Polaris
continues to invest in the global on-road small electric/hybrid powered
vehicle industry with Global Electric Motorcars (GEM), Goupil Industrie SA,
and internally developed vehicles. Polaris enhances the riding experience with
a complete line of Polaris and KLIM branded apparel and Polaris accessories
and parts. Polaris Industries Inc. trades on the New York Stock Exchange under
the symbol “PII”, and the company is included in the S&P Mid-Cap 400 stock
price index. Information about the complete line of Polaris products, apparel
and vehicle accessories are available from authorized Polaris dealers or
anytime at www.polaris.com.
About U.S. Bank
U.S. Bancorp (NYSE: USB), with $355 billion in assets as of March 31, 2013, is
the parent company of U.S. Bank, the 5th largest commercial bank in the United
States. Celebrating its 150^th anniversary this year, the company operates
3,080 banking offices in 25 states and 5,056 ATMs. The bank provides a
comprehensive line of banking, brokerage, insurance, investment, mortgage,
trust and payment services products to consumers, businesses and institutions.
Visit U.S. Bancorp on the web at www.usbank.com.
U.S. Bank Media Relations
Teri Charest, 612-303-0732
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