Indian Motorcycle to Electrify Sturgis, HISTORY(R), and the Motorcycling World With Reveal of 2014 Indian Chief(R)

Indian Motorcycle to Electrify Sturgis, HISTORY(R), and the Motorcycling World 
With Reveal of 2014 Indian Chief(R) 
Choice in American Motorcycles Is Coming: Most Significant Motorcycle
Introduction in Decades; Saturday, August 3 at 8 p.m. in Downtown
Sturgis 
MEDINA, MN -- (Marketwired) -- 06/24/13 --  Indian Motorcycle(R),
America's first motorcycle company, today released the schedule and
additional details of one of the most highly anticipated and historic
motorcycling events in decades -- the reveal of the all-new 2014
Indian(R) Chief(R). Two and a half years in the making, the reveal
party will be a thrilling inauguration to both the 73rd Annual
Sturgis(R) Motorcycle Rally and this brilliant new bike. Today's news
follows the company's May milestone announcement that the completely
redesigned 2014 Indian Chief, powered by the new Thunder Stroke(TM)
111 engine, will start at $18,999. A short, sneak peek video of the
new 2014 Indian Chief is available on the Indian Motorcycle website.  
History-in-the-Making: Indian Chief Reveal Party - Saturday, August
3, 8 p.m., 999 Main Street, Sturgis Motorcycle Museum and Hall of
Fame
 Indian Motorcycle invites all motorcycle riders and enthusiasts
to experience a new era in American motorcycling with the public
unveiling of the 2014 Indian Chief. The historic reveal will take
place at the Sturgis Motorcycle Museum, located at the corner of
Junction and Main Street. The event is free of charge and features
live music, celebrity appearances including Mike Wolfe of HISTORY's
wildly popular television series, American Pickers, interviews with
Indian Motorcycle team members, a multimedia tribute to Indian
Motorcycle's history and more.  
"The Sturgis Rally was started in 1936 by the local Indian Motorcycle
club, the Jackpine Gypsies, and has grown to become the world's
largest motorcycle rally, drawing riders from across the globe. We
found it fitting to unveil the new Indian Motorcycle at Sturgis given
its heritage at this signature motorcycle event," said Vice President
of Polaris Motorcycles Steve Menneto. "Our team has put their hearts
and souls into the design and development of the 2014 Indian Chief.
Sturgis is the perfect place to unveil the next generation of Indian
motorcycles and share the message that choice in American
motorcycling is finally here in the form of the stunning new Indian
Chief." 
Choice is Here: Explore the 2014 Indian Chief at Sturgis 
 The
company also announced a weeklong schedule of events designed to
introduce the motorcycle community to the new Indian Chief. The full
schedule of activities including displays, demo rides and parties is
available at the official Indian Motorcycle website --
www.indianmotorcycle.com.  
Throughout the Sturgis Rally, Indian Motorcycle will host events at
multiple locations, including a display at 2nd and Lazelle Street in
downtown Sturgis. From 9 a.m. to 6 p.m. daily attendees will have the
opportunity to get up close and personal with the all-new Indian
Chief. The Indian Motorcycle Experience at Lazelle Street will
include product demonstrations, display bikes, apparel sales and
accessory displays. The exhibit will also feature an array of
heritage Indian motorcycles including vintage Chief models, the world
famous "Munro Special" and the recently unveiled tribute "Spirit of
Munro" custom streamliner -- together for the first time. 
Get Up Close and Personal: Take a Demo Ride on the all-new 2014
Indian Chief
 Licensed motorcyclists at Sturgis are invited to be
among the first in the world to ride motorcycling's hottest new bike
-- the new 2014 Indian Chief. Demos will be offered daily from 9 a.m.
- 6 p.m., Sunday, August 4 through Saturday, August 10. Demo rides
are available at the Indian Motorcycle Hospitality venue just off Hwy
I-90 at Exit 30. Riders must be 18 years of age and must provide
proof of endorsement along with a helmet and appropriate riding
attire. For full details visit www.indianmotorcycle.com. 
Indian Motorcycle Night at the Buffalo Chip, Friday, August 9 -
Buffalo Chip, 20622 131st Ave, Sturgis
 Indian Motorcycle will host a
party on Friday, August 9 at Sturgis' famous Buffalo Chip, known as
the Largest Music Festival in Motorcycling (TM). In addition to
reggae rock fusion band Sublime with Rome performing live on the
Chip's main stage, Indian Motorcycle will feature a unique display of
vintage and antique Indian motorcycles, special promotions and
appearances. For details and ticket information visit
www.buffalochip.com or www.indianmotorcycle.com.  
Indian Motorcycle Sponsors 'Bike Week 2013' on HISTORY
 Indian
Motorcycle also announced its first-ever title sponsorship of 'Bike
Week' on HISTORY, featuring a line-up of motorcycle-themed television
shows airing concurrently with the Sturgis Rally from August 5-9,
2013. As a lead-up to 'Bike Week,' beginning mid-July HISTORY will
air vignettes highlighting the rich heritage and important milestones
in the long and storied history of the Indian Motorcycle brand. The
segments will explore the people, product innovations, racing
accomplishments, industry firsts, and rich military heritage of one
of America's most iconic brands. "We are thrilled to be partnering
with HISTORY," said Rod Krois, Marketing Director, Indian Motorcycle.
"Given the network's passion for motorcycle content and our shared
audience, we've found the perfect broadcast partner." 
In addition, HISTORY will broadcast the national unveiling of the
2014 Indian Chief during American Pickers on Monday, August 5, and
will air highlights of the Sturgis festivities later in the week. 
As part of the build-up to Bike Week and the Indian Motorcycle
launch, Indian continues its "Choice" campaign with a new broadcast
spot, "Bike Wash." See the spot here:
http://www.indianmotorcycle.com/en-us/introduction/video/jul-13-tv-commercial 
For more information please visit www.indianmotorcycle.com, follow us
on Twitter at www.twitter.com/indianmotocycle, and Like Us at
www.facebook.com/indianmotorcycle. To learn more about the Jackpine
Gypsies, log on to www.jackpinegypsies.com.  
ABOUT INDIAN MOTORCYCLE(R)
 Indian Motorcycle, a wholly-owned
subsidiary of Polaris Industries Inc. (NYSE: PII), is America's first
motorcycle company. Founded in 1901, Indian Motorcycle has won the
hearts of motorcyclists around the world and earned distinction as
one of America's most legendary and iconic brands through unrivaled
racing dominance, engineering prowess and countless innovations and
industry firsts. Today that heritage and passion is reignited under
new brand stewardship. To learn more, please visit
www.indianmotorcycle.com.  
ABOUT HISTORY(R)
 HISTORY(R), now reaching more than 98 million
homes, is the leading destination for award-winning original series
and specials that connect viewers with history in an informative,
immersive and entertaining manner across all platforms. The network's
all-original programming slate, including scripted event programming,
features a roster of hit series including American Pickers(R),
American Restoration(TM), Ax Men(TM), Counting Cars(TM), Ice Road
Truckers(R), Pawn Stars(R), Swamp People(R) and Top Shot(R) as well
as HISTORY(R)'s first scripted series Vikings, and epic miniseries
and special programming such as The Bible and the Emmy(R)
Award-winning Hatfields & McCoys, Gettysburg, Vietnam in HD, America
The Story of Us(R) and 102 Minutes That Changed America. The
HISTORY(R) website is the leading online resource for all things
history, and in 2011, the United States Library
 of Congress selected
HISTORY(R)'s Civil War 150 site for inclusion in the historic
collection of Internet materials related to the American Civil War
sesquicentennial. www.history.com. For more press information and
photography, please visit us at http://press.aenetworks.com 
ABOUT POLARIS(R) INDUSTRIES
 Polaris is a recognized leader in the
powersports industry with annual 2012 sales of $3.2 billion. Polaris
designs, engineers, manufactures and markets innovative, high quality
off-road vehicles, including all-terrain vehicles (ATVs) and the
Polaris RANGER(R) and RZR(R) side-by-side vehicles, snowmobiles,
motorcycles and on-road electric/hybrid powered vehicles.  
Polaris is among the global sales leaders for both snowmobiles and
off-road vehicles and has established a presence in the heavyweight
cruiser and touring motorcycle market with the Victory and Indian
Motorcycle brands. Additionally, Polaris continues to invest in the
global on-road small vehicle industry with Global Electric Motorcars
(GEM), Goupil Industrie SA, Aixam Mega S.A.S., and internally
developed vehicles. Polaris enhances the riding experience with a
complete line of Polaris and KLIM branded apparel and Polaris
accessories and parts.  
Polaris Industries Inc. trades on the New York Stock Exchange under
the symbol "PII", and the Company is included in the S&P Mid-Cap 400
stock price index.  
Information about the complete line of Polaris products, apparel and
vehicle accessories are available from authorized Polaris dealers or
anytime at www.polaris.com.  
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2342774 
MEDIA CONTACT
Susan Donahue
Skyya Communications
www.skyya.com
ph: (646) 454-9378
susan.donahue@skyya.com