RealD Introduces "LUXE: A RealD Experience"

                 RealD Introduces "LUXE: A RealD Experience"

Premium Large Format Initiative Aimed at Unifying Exhibition Under Single
Brand with Industry Leading Standards for Ultimate Out of Home Entertainment

PR Newswire

BARCELONA, Spain, June 24, 2013

BARCELONA, Spain, June 24, 2013 /PRNewswire/ --CINEEUROPE --At a special
presentation to European cinema exhibitors at CineEurope, RealD Inc. (NYSE:
RLD) today introduced "LUXE: A RealD Experience," a premium large format (PLF)
initiative aimed at unifying the exhibition community under a single brand
with a goal of becoming synonymous with the ultimate out of home entertainment
experience. Minimum standards will assure all "LUXE: A RealD Experience"
auditoriums feature massive screens, ultra bright 2D and 3D, enveloping audio
and luxury seating for a premium movie-going experience. "LUXE: A RealD
Experience" auditoriums will provide full flexibility with content, allowing
exhibitors to show any movie at any time for optimized profitability.

"Disparate premium large format brands have limited the potential of today's
high-end cinema offerings," said Joseph Peixoto, President, Worldwide Cinema
at RealD. "With an alphabet soup of brands and differing amenities in each
auditorium, moviegoers have been left unable to truly equate their PLF
experience with a single offering. 'LUXE: A RealD Experience' intends to
solve this puzzle by unifying the exhibition community under one brand with
one set of industry leading technology standards for an exceptional
entertainment experience moviegoers will seek out for years to come."

"LUXE: A RealD Experience" auditoriums are expected to launch this winter
beginning in Europe and will include the rebranding of existing PLF locations
as well as new auditoriums upgraded to minimum technology specifications.
Exclusively available to RealD licensees, the "LUXE: A RealD Experience" brand
is projected to expand into other territories around the world thereafter.
Additional details on participating exhibitors and availability are to be

"The studio and exhibition communities have long called for a PLF unification
strategy to best capitalize on the profit potential of this fast growing
premium cinema segment," said Robert Mayson, Managing Director of RealD
Europe. "RealD is uniquely positioned at the intersection of content,
exhibition and technology, allowing us to best serve the industry and
moviegoers alike with a singular premium cinema experience we believe will
become synonymous with out of home entertainment at its finest." 

Paul Heth, CEO of Karo Film, who anticipates installing multiple "LUXE: A
RealD Experience" auditoriums across his circuit added, "One of the first
major changes I made after acquiring Karo Film, one of Russia's leading cinema
circuits, was to greatly upgrade our 3D technology by using only RealD for our
3D screenings. Audiences that arepaying premium prices deserve a premium
experience. We are investing substantial resources and capital to ensure our
millions of patrons have the very best movie-going experience. For Karo
Film's larger state-of-the-art auditoriums we plan to use 'LUXE: A RealD
Experience' to even further segment and improve our 2D and 3D premium
offering. This initiative from our company and RealD is important because we
have the chance to present a unique, quality experience under a global brand
and be able to program those screens as we need. Having a universal standard
coupled with our market leading cinemas will be the quality assurance
consumers need to know they are experiencing a true luxury cinema experience."

All "LUXE: A RealD Experience" auditoriums will meet minimum technology
specifications to assure a premium cinema experience, such as: usage of RealD
3D, the industry's brightest 3D projection technology; wall-to-wall /
floor-to-ceiling screens of at least 16 meters in width; 3D sound; auditorium
rakes to optimize patron's views and more. Additional exclusive new
technologies to be announced are expected to be incorporated into "LUXE: A
RealD Experience" auditoriums.

Stefan Minchev, CEO of Arena Cinema, added "Arena adopted RealD during 2012 as
our 3D technology of choice. We have been delighted with the premium quality
of our offering and our customers echo that. We have been looking for a brand
to promote our new Premium Large Format screens. We plan to use 'LUXE: A RealD
Experience' initially in 7 of our largest auditoriums and then expect to add
another 6 screens as they open over the next year or so. Having the power of a
global brand is very exciting to us here in Bulgaria."

Motion picture studios have helped drive the "LUXE: A RealD Experience"
unification strategy as the singular platform to best drive moviegoers to a
more profitable large format offering where moviegoers can be assured of an
entertainment experience that delivers the true intent of the filmmaker.
Jeffrey Katzenberg, DreamWorks Animation CEO said, "RealD is a great partner
dedicated to delivering the highest quality movie-going experience to
consumers and to that end we are wholly supportive of their new 'LUXE: A RealD
Experience' premium large format brand."

"With premium large format box office figures growing double digits year on
year, it's clear that a greater number of moviegoers are demanding a premium
cinema experience. RealD's new initiative, 'LUXE: A RealD Experience,'
delivers the ever increasing quality expected in the evolving PLF market for
premium viewing of 2D and 3D content alike," said Anthony Marcoly, President,
Paramount Pictures International.

RealD is the world's most widely used 3D cinema technology with approximately
22,700 screens equipped with RealD 3D by approximately 1,000 exhibitors in 68
countries around the world (as of March 31, 2013).

About RealD Inc.
RealD is a leading global licensor of 3D and other visual technologies.
RealD's extensive intellectual property portfolio is used in applications that
enable a premium viewing experience in the theater, the home and elsewhere.
RealD licenses its RealD Cinema Systems to motion picture exhibitors that show
3D motion pictures and alternative 3D content. RealD also provides its RealD
Display, active and passive eyewear, and RealD Format technologies to consumer
electronics manufacturers, content producers and distributors to enable the
delivery and viewing of 3D and other premium content on a variety of visual
displays and devices.

RealD was founded in 2003 and has offices in Beverly Hills, California;
Boulder, Colorado; London, United Kingdom; Moscow, Russia; Shanghai, China;
Hong Kong; Tokyo, Japan; and Rio de Janeiro, Brazil. For more information,
please visit our website at

Cautionary note on forward-looking statements
This press release includes forward-looking information and statements,
including but not limited to: statements concerning the anticipated rollout of
"LUXE: A RealD Experience" and the growth of the cinema industry. These
statements are based on RealD's current expectations and beliefs, as well as a
number of assumptions concerning future events. Such forward-looking
statements are subject to known and unknown risks, uncertainties, assumptions
and other important factors, many of which are outside RealD's control that
could cause actual results to differ materially from the results discussed in
the forward-looking statements. RealD's annual and quarterly reports include
a more detailed discussion of the risks and uncertainties that may cause that
could cause actual results to differ materially from the results discussed in
the forward-looking statements.

RealD undertakes no obligation to update publicly the information contained in
this press release, or any forward-looking statements, to reflect new
information, events or circumstances after the date they were made, or to
reflect the occurrence of unanticipated events.


Contact: Media, Rick Heineman, RealD, +1-310-339-9347,,
Investors Erik Randerson, CFA, RealD, +1-424-702-4317,
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