Swedish Hockey Fans Getting Smart Wi-Fi from Ruckus
Arenas Across Sweden Being Outfitted with High Capacity, Reliable, Free Wi-Fi
to Deliver a "Better than Home" Experience for Fans
STOCKHOLM and SUNNYVALE, Calif., June 24, 2013
STOCKHOLM and SUNNYVALE, Calif., June 24, 2013 /PRNewswire/ --Ruckus
Wireless, Inc. (NYSE: RKUS), a global supplier of advanced wireless systems
for the rapidly expanding mobile Internet infrastructure market, and Icecon,
an IT supplier and system integrator of Ruckus Smart Wi-Fi solutions,
announced today that they are teaming to bring high-capacity Smart Wi-Fi
products and technologies to nearly a dozen ice hockey arenas across Sweden in
time for the start of the new hockey season this September. It will mean a
free, "Better than Home" Wi-Fi user experience for Swedish hockey fans.
Hundreds of centrally managed Ruckus ZoneFlex™ access points are currently
being installed by Icecon in 11 hockey arenas across Sweden to deliver
pervasive Wi-Fi performance to fans, staff and visitors.
The deployment is a key part of the Swedish Hockey League's (SHL) plans to
deliver their "Better than Home" experience to fans. The "Better than Home"
concept is a unique user experience project that focuses on offering
value-added services and content to hockey fans attending Elitserien league
games starting this fall. The Elitserien league is an elite hockey league that
is part of the SHL. One of the first and primary aspects of this concept is
the SHL's investment and installation of Ruckus Smart Wi-Fi wireless networks
in all Elitserien league arenas.
The Ruckus Smart Wi-Fi network deployments involve installation of over 600
Ruckus ZoneFlex™ access points (APs) this summer. The network will be
centrally managed, and will utilize Ruckus ChannelFly™ technology to provide
higher levels of capacity and reliability as environmental conditions change
in noisy and crowded radio frequency (RF) environments like hockey arenas.
ChannelFly automatically determines the best RF channel to be used (in either
the 2.4 or 5 GHz bands) that will yield the highest client throughput.
With a Ruckus Smart Wi-Fi network in place in SHL arenas this fall, fans will
be able to more effectively use their mobile devices to access and use the
Internet, which simply hasn't been possible before. They will also now benefit
from easy access to unique, arena-specific content that can only be
experienced inside the league arenas – a key part of the "Better than Home"
In addition to experiencing and watching the hockey game, fans will also be
better able to access supplementary information about the game, plus
information on other hockey games taking place nationwide. For example,
information about arena attendance, why a player was injured in the second
period, or finding out how long a player has been on the ice is new
supplemental information that fans with mobile devices like smartphones and
tablets will now be able to easily access and view with Ruckus Smart Wi-Fi
networks in place–improving the overall fan experience at games. Other
content such as video highlights from other SHL games, and interactive content
like the ability to vote for the player of the game, is also planned.
The SHL is also developing plans to utilize their Ruckus Smart Wi-Fi network
to run advertisements and sell tickets to future games online to attending
fans, and give employees the ability to use it to manage the arenas'
Since 2005, Sports Editing Sweden AB (SES) has been a supplier of websites,
mobile services, editorial content and video production for the SHL. Early on,
SES saw a strong need for a stable, high-performance, reliable Wi-Fi network
in SHL arenas to deliver useful, arena-specific services to hockey fans,
instead of forcing users to rely on a frequently congested 3G cellular
"In order for our 'Better than Home' concept to become reality, we knew we
needed a very capable and reliable Wi-Fi network," said Andreas Brannstrom,
CEO of SES.
Robert Heden, regional sales manager for Ruckus Wireless in the Nordics and
Baltics, was not surprised that SES chose Ruckus Wireless products,
explaining: "We continue to see our Smart Wi-Fi products deliver better
performance over competitive alternatives, offering more coverage and capacity
for users with fewer access points needing to be installed by our customers.
This results in lower costs and easier installations."
Lasse Woien, a project manager at SES who is responsible for the "Better than
Home" project sums it all up, stating, "The key to our success was really
finding the right Wi-Fi supplier that was as concerned about reliable and fast
Wi-Fi connectivity as we were. After an exhaustive supplier search—a process
that has taken us nearly one and a half years—we found the only carrier-class
Wi-Fi supplier focused on solving this problem, Ruckus. That made our decision
ABOUT ICECON AB
Icecon AB is a Swedish IT company that started at the turn of 2010-2011 and
already has around 65 employees. They are located at five locations in Sweden:
Kramfors, Umea, Lulea, Goteborg and Sundsvall. Icecon is a total IT supplier
and with services in operation, infrastructure, systems development, ERP
solutions and financing solutions through its own finance company. Icecon
works all over Sweden and has extensive experience in advanced solutions based
on our partners' products. For more information, visit www.icecon.se.
ABOUT RUCKUS WIRELESS
Headquartered in Sunnyvale, CA, Ruckus Wireless, Inc. (NYSE: RKUS) is a global
supplier of advanced wireless systems for the rapidly expanding mobile
Internet infrastructure market. The company offers a wide range of indoor and
outdoor "Smart Wi-Fi"products to mobile carriers, broadband service
providers, and corporate enterprises, and has approximately 24,400
end-customers worldwide. Ruckus technology addresses Wi-Fi capacity and
coverage challenges caused by the ever-increasing amount of traffic on
wireless networks due to accelerated adoption of mobile devices such as
smartphones and tablets. Ruckus invented and has patented state-of-the-art
wireless voice, video, and data technology innovations, such as adaptive
antenna arrays that extend signal range, increase client data rates, and avoid
interference, providing consistent and reliable distribution of
delay-sensitive multimedia content and services over standard 802.11 Wi-Fi.
For more information, visit http://www.ruckuswireless.com.
ChannelFly, Ruckus, Ruckus Wireless, and ZoneFlex are trademarks of Ruckus
Wireless, Inc. in the United States and other countries. All other product or
company names may be trademarks of their respective owners.
Ruckus Wireless Nordics and Baltics
+46 734 22 85 17
+46 761 42 53 77
SOURCE Ruckus Wireless, Inc.
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