Jacob’s Creek Partners with Tennis Legend Andre Agassi Ahead of Wimbledon
NEW YORK -- June 24, 2013
In the exciting lead up to Wimbledon, Jacob’s Creek partners once again with
international tennis legend, Andre Agassi, to inspire people to be ‘Open’.
Andre will share the on-and-off the court experiences that have shaped his
life, as part of the Jacob’s Creek Open Film Series 2.
During an exclusive personal interview for Jacob’s Creek, filmed in his
hometown of Las Vegas, Andre Agassi opened up and spoke candidly about the
experiences that have shaped his life. “It’s important to follow your
convictions and do what you believe is right,” says Andre. “That takes
courage, that takes … staying true to your character; that takes strength.”
The footage is a series of short films entitled the Open Film Series, which is
available for viewing via the Jacob’s Creek website, and Youtube channel.
Consumers will have the opportunity to engage with the program by entering a
sweepstakes via Facebook with the lucky winner having the chance to win a
private dinner event with Andre Agassi in Las Vegas.
Matt Foley, Brand Director of Jacob’s Creek, describes the partnership, “We
are thrilled to be able to feature Andre Agassi in conjunction with Wimbledon
and to have the opportunity to share these rich personal stories with our
“The film series allows consumers to have an insider’s view of this great
champion’s interesting life, and it’s both inspirational and at times very
funny. Andre did a fantastic job of bringing to life his partnership with
Jacob’s Creek in a truly memorable way,” say Foley.
“Partnering with Jacob’s Creek has given me the opportunity to share, through
film, some of the most important and influential times in my life.” said
Jacob’s Creek, an iconic Australian wine brand, is the official wine of
Wimbledon. Television ads featuring a short trailer from the film series will
be airing on ESPN and ABC during Wimbledon, while a supporting print and
digital campaign will be running in Wine Spectator and Winespectator.com
About Jacob’s Creek
Jacob’s Creek is one of Australia’s leading wine brands, offering quality
contemporary Australian wine styles with great varietal expression. The brand
was first launched in 1976 and is named after a creek that runs through the
renowned Barossa Valley wine region in South Australia. Jacob’s Creek is made
by Orlando Wines which was founded by Johann Gramp after he planted his first
vines on the banks of Jacob’s Creek in 1847 and thus began a tradition of
winemaking over 160 years ago.
Open up with Jacob’s Creek responsibly.
www.jacobscreek.com or follow us on Twitter and Facebook
To view the Open Films go to www.openfilmseries.com.
Jacob’s Creek™ is a trademark of Premium Wine Brands Pty Ltd
About Pernod Ricard USA^®
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the
largest subsidiary of Paris, France-based Pernod Ricard SA, which employs more
than 18,000 people worldwide and is listed on the NYSE Euronext exchange
The company’s leading spirits and wines include such prestigious brands as
Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch
Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin,
Plymouth™ Gin, Seagram’s Extra Dry Gin®, Martell® Cognac, Hiram Walker®
Liqueurs, Pernod®, Ricard® and Avión™ Tequila (through a joint venture with
Tequila Avión); such superior wines as Jacob's Creek® and Brancott Estate®;
and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne,
G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.
Pernod Ricard USA is based in New York, New York, and has roughly 850
employees across the country. Pernod Ricard USA urges all adults to consume
its products responsibly and has an active campaign to promote responsible
drinking. For more information on this, please visit:
Pernod Ricard USA
Krista Drew, 212-372-5276
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