Net Element Completes Acquisition of Aptito, a Next Generation Cloud-Based Point of Sale Payments Platform Acquisition Brings Innovative Technology and a Differentiating Product Offering to its TOT Payments Group Business Wire MIAMI & MOSCOW -- June 24, 2013 Net Element International (NASDAQ: NETE), a technology-driven group specializing in electronic commerce and mobile payment processing is pleased to announce today that they have completed the acquisition of Aptito, a next generation, cloud-based point of sale platform for restaurants -- and operate it through newly-formed Aptito, LLC, a subsidiary TOT Group (“TOT”), its mobile payments and transaction processing holding company. This acquisition brings innovative technology and a differentiating product offering to TOT. TOT is a multinational mobile payments and transaction processing holding company which provides a unique range of flexible online and offline payment solutions. Clients include wireless carriers, content providers and merchants. TOT delivers comprehensive, end-to-end payment solutions to enable merchants to reliably accept cashless transactions at the point of sale (POS). From processing of electronic payments at the POS to processing mobile commerce transactions to managing merchant terminals and providing information management services, TOT offers innovative solutions which allow its merchants to streamline their payments resources. Aptito is a next-generation, cloud-based payments platform, which creates an online consumer experience into offline commerce environments via tablet, mobile and all other cloud-connected devices. Aptito’s Restaurant mPOS solution provides restaurants with tools to increase sales, productivity, and customer loyalty. The solution is a tablet-based POS that combines traditional POS functionality with mobile ordering, payments, social media, intelligent offers, mobile applications, loyalty, and transactional data all in one solution with Aptito’s cloud-based payments platform at the center of it all. Restaurant staff can place orders directly from their mobile phones which instantaneously print in the kitchen. Accepting payments at table-side enables faster service and less wait time for consumers. Aptito’s “visual” point of sale concept is designed to speed up the learning curve and increase order input productivity. Additionally, Aptito offers a mobile commerce application that allows any restaurant to deploy mobile ordering tied to the mPOS. Aptito’s Self Ordering Apple^® iPad^®-based kiosk allows operators to increase sales by providing an automated ordering system which gives customers the speed and convenience that has been lacking in many areas of food industry including Quick Service Restaurants (“QSR”). “We are excited that this acquisition has been completed. Aptito is an ideal solution for our hospitality merchants who are anxious to increase revenue per table and grow their customer base,” said Oleg Firer, CEO of Net Element. Adding, “Restaurants world-wide are facing similar challenges to acquire new customers, maximize the spend per visit and improve customer service while reducing staff costs. This acquisition will be a strategic addition to TOT Group and one that delivers a compelling solution and a competitive edge”. “Aptito will see an immediate benefit because we expand our global reach while simultaneously gaining access to a sizable customer base,” said Gene Zell, CEO of Aptito. Adding, “Ultimately, merchants win because we will now be able to deploy sooner to additional regions, with greater support and with an accelerated expansion to the product line.” The terms of the proposed acquisition are disclosed in Net Element International’s Form 8-K filed with the SEC today. About Net Element International (NASDAQ: NETE) Net Element International (NASDAQ: NETE) is a global technology-driven group specializing in electronic commerce, mobile payments and transactional services. The company owns and operates a global mobile payments and transaction processing provider, TOT Group, as well as several popular content monetization verticals. Together with its subsidiaries, Net Element International enables ecommerce and content-management companies to monetize their assets in ecommerce and mobile commerce environments. Its global development centers and high-level business relationships in the United States, Russia and Commonwealth of Independent States strategically position the company for continued growth. The company has U.S. headquarters in Miami and international headquarters in Moscow. More information is available at www.netelement.com. About Aptito Aptito, LLC (“Aptito”), subsidiary of TOT Group, Inc. is the new generation of smart, customer engaged, patent-pending payments platform, mobile Point of Sale (“mPOS”), mobile commerce application and self-ordering Apple^® iPad^®-based kiosk. Through its disruptive, cloud-based payments platform Aptito offers merchants an innovative, socially driven, all-in-one digital software solution that offers a complete package of features for the food-service industry. Aptito’s Restaurant mPOS solution provides restaurants with tools to increase sales, productivity, and customer loyalty. Aptito’s suite of fully linked tools enable inventory management, complete payroll, staff scheduling, patron reservations and digital menus. More capable and less costly than traditional restaurant POS systems, Aptito doesn’t have the steep learning curve associated with typical POS products. Forward-Looking Statements This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Any statements contained in this press release that are not statements of historical fact may be deemed forward-looking statements. Words such as “proposed,” “will,” “may,” “would,” “could,” “should,” “expect,” “expected,” “contemplated,” “plan,” “project,” “intend,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements. These forward-looking statements include, without limitation, the extent that Aptito provides benefits to restaurants equipped with the platform, such as increased revenue per table or improved customer service; the extent that Aptito expands its global reach or realizes benefits from its access to TOT Group's customer base; and whether Net Element International or its business continues to grow. All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those expressed or implied in the forward-looking statements, many of which are generally outside the control of Net Element International and are difficult to predict. Examples of such risks and uncertainties include, but are not limited to: (i) the impact of the acquisition of Aptito on the markets for Net Element International’s and its subsidiaries’ products and services and on the markets for the products and services of Aptito; (ii) operating costs and business disruption following the acquisition, including adverse effects on business relationships with third parties; (iii) the future performance of Net Element International following the closing of the acquisition; (iv) Net Element International’s ability (or inability) to obtain additional financing in sufficient amounts or on acceptable terms when needed; (v) Net Element International’s ability to maintain existing, and secure additional, contracts with users of its payment processing services; (vi) Net Element International’s ability to successfully expand in existing markets and enter new markets; (vii) Net Element International’s ability to successfully manage and integrate any acquisitions of businesses, solutions or technologies; (viii) unanticipated operating costs, transaction costs and actual or contingent liabilities; (ix) the ability to attract and retain qualified employees and key personnel; (x) adverse effects of increased competition on Net Element International’s business; (xi) changes in government licensing and regulation that may adversely affect Net Element International’s business; (xii) the risk that changes in consumer behavior could adversely affect Net Element International’s business; (xiii) Net Element International’s ability to protect its intellectual property; and (xiv) local, industry and general business and economic conditions. Additional factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements can be found in the most recent annual report on Form 10-K and the subsequently filed quarterly reports on Form 10-Q and current reports on Form 8-K filed by Net Element International with the Securities and Exchange Commission. Net Element International anticipates that subsequent events and developments may cause its plans, intentions and expectations to change. Net Element International assumes no obligation, and it specifically disclaims any intention or obligation, to update any forward-looking statements, whether as a result of new information, future events or otherwise, except as expressly required by law. Contact: Net Element International Dan Bruck, 305-507-8808 email@example.com www.netelement.com
Net Element Completes Acquisition of Aptito, a Next Generation Cloud-Based Point of Sale Payments Platform
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