Net Element Completes Acquisition of Aptito, a Next Generation Cloud-Based Point of Sale Payments Platform

  Net Element Completes Acquisition of Aptito, a Next Generation Cloud-Based
  Point of Sale Payments Platform

    Acquisition Brings Innovative Technology and a Differentiating Product
                      Offering to its TOT Payments Group

Business Wire

MIAMI & MOSCOW -- June 24, 2013

Net Element International (NASDAQ: NETE), a technology-driven group
specializing in electronic commerce and mobile payment processing is pleased
to announce today that they have completed the acquisition of Aptito, a next
generation, cloud-based point of sale platform for restaurants -- and operate
it through newly-formed Aptito, LLC, a subsidiary TOT Group (“TOT”), its
mobile payments and transaction processing holding company. This acquisition
brings innovative technology and a differentiating product offering to TOT.

TOT is a multinational mobile payments and transaction processing holding
company which provides a unique range of flexible online and offline payment
solutions. Clients include wireless carriers, content providers and merchants.
TOT delivers comprehensive, end-to-end payment solutions to enable merchants
to reliably accept cashless transactions at the point of sale (POS). From
processing of electronic payments at the POS to processing mobile commerce
transactions to managing merchant terminals and providing information
management services, TOT offers innovative solutions which allow its merchants
to streamline their payments resources.

Aptito is a next-generation, cloud-based payments platform, which creates an
online consumer experience into offline commerce environments via tablet,
mobile and all other cloud-connected devices. Aptito’s Restaurant mPOS
solution provides restaurants with tools to increase sales, productivity, and
customer loyalty. The solution is a tablet-based POS that combines traditional
POS functionality with mobile ordering, payments, social media, intelligent
offers, mobile applications, loyalty, and transactional data all in one
solution with Aptito’s cloud-based payments platform at the center of it all.
Restaurant staff can place orders directly from their mobile phones which
instantaneously print in the kitchen.

Accepting payments at table-side enables faster service and less wait time for
consumers. Aptito’s “visual” point of sale concept is designed to speed up the
learning curve and increase order input productivity. Additionally, Aptito
offers a mobile commerce application that allows any restaurant to deploy
mobile ordering tied to the mPOS. Aptito’s Self Ordering Apple^® iPad^®-based
kiosk allows operators to increase sales by providing an automated ordering
system which gives customers the speed and convenience that has been lacking
in many areas of food industry including Quick Service Restaurants (“QSR”).

“We are excited that this acquisition has been completed. Aptito is an ideal
solution for our hospitality merchants who are anxious to increase revenue per
table and grow their customer base,” said Oleg Firer, CEO of Net Element.
Adding, “Restaurants world-wide are facing similar challenges to acquire new
customers, maximize the spend per visit and improve customer service while
reducing staff costs. This acquisition will be a strategic addition to TOT
Group and one that delivers a compelling solution and a competitive edge”.

“Aptito will see an immediate benefit because we expand our global reach while
simultaneously gaining access to a sizable customer base,” said Gene Zell, CEO
of Aptito. Adding, “Ultimately, merchants win because we will now be able to
deploy sooner to additional regions, with greater support and with an
accelerated expansion to the product line.”

The terms of the proposed acquisition are disclosed in Net Element
International’s Form 8-K filed with the SEC today.

About Net Element International (NASDAQ: NETE)

Net Element International (NASDAQ: NETE) is a global technology-driven group
specializing in electronic commerce, mobile payments and transactional
services. The company owns and operates a global mobile payments and
transaction processing provider, TOT Group, as well as several popular content
monetization verticals. Together with its subsidiaries, Net Element
International enables ecommerce and content-management companies to monetize
their assets in ecommerce and mobile commerce environments. Its global
development centers and high-level business relationships in the United
States, Russia and Commonwealth of Independent States strategically position
the company for continued growth. The company has U.S. headquarters in Miami
and international headquarters in Moscow. More information is available at
www.netelement.com.

About Aptito

Aptito, LLC (“Aptito”), subsidiary of TOT Group, Inc. is the new generation of
smart, customer engaged, patent-pending payments platform, mobile Point of
Sale (“mPOS”), mobile commerce application and self-ordering Apple^®
iPad^®-based kiosk. Through its disruptive, cloud-based payments platform
Aptito offers merchants an innovative, socially driven, all-in-one digital
software solution that offers a complete package of features for the
food-service industry. Aptito’s Restaurant mPOS solution provides restaurants
with tools to increase sales, productivity, and customer loyalty. Aptito’s
suite of fully linked tools enable inventory management, complete payroll,
staff scheduling, patron reservations and digital menus. More capable and less
costly than traditional restaurant POS systems, Aptito doesn’t have the steep
learning curve associated with typical POS products.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. Any statements contained in this
press release that are not statements of historical fact may be deemed
forward-looking statements. Words such as “proposed,” “will,” “may,” “would,”
“could,” “should,” “expect,” “expected,” “contemplated,” “plan,” “project,”
“intend,” “anticipate,” “believe,” “estimate,” “predict,” “potential,”
“continue,” and similar expressions are intended to identify such
forward-looking statements. These forward-looking statements include, without
limitation, the extent that Aptito provides benefits to restaurants equipped
with the platform, such as increased revenue per table or improved customer
service; the extent that Aptito expands its global reach or realizes benefits
from its access to TOT Group's customer base; and whether Net Element
International or its business continues to grow. All forward-looking
statements involve significant risks and uncertainties that could cause actual
results to differ materially from those expressed or implied in the
forward-looking statements, many of which are generally outside the control of
Net Element International and are difficult to predict. Examples of such risks
and uncertainties include, but are not limited to: (i) the impact of the
acquisition of Aptito on the markets for Net Element International’s and its
subsidiaries’ products and services and on the markets for the products and
services of Aptito; (ii) operating costs and business disruption following the
acquisition, including adverse effects on business relationships with third
parties; (iii) the future performance of Net Element International following
the closing of the acquisition; (iv) Net Element International’s ability (or
inability) to obtain additional financing in sufficient amounts or on
acceptable terms when needed; (v) Net Element International’s ability to
maintain existing, and secure additional, contracts with users of its payment
processing services; (vi) Net Element International’s ability to successfully
expand in existing markets and enter new markets; (vii) Net Element
International’s ability to successfully manage and integrate any acquisitions
of businesses, solutions or technologies; (viii) unanticipated operating
costs, transaction costs and actual or contingent liabilities; (ix) the
ability to attract and retain qualified employees and key personnel; (x)
adverse effects of increased competition on Net Element International’s
business; (xi) changes in government licensing and regulation that may
adversely affect Net Element International’s business; (xii) the risk that
changes in consumer behavior could adversely affect Net Element
International’s business; (xiii) Net Element International’s ability to
protect its intellectual property; and (xiv) local, industry and general
business and economic conditions. Additional factors that could cause actual
results to differ materially from those expressed or implied in the
forward-looking statements can be found in the most recent annual report on
Form 10-K and the subsequently filed quarterly reports on Form 10-Q and
current reports on Form 8-K filed by Net Element International with the
Securities and Exchange Commission. Net Element International anticipates that
subsequent events and developments may cause its plans, intentions and
expectations to change. Net Element International assumes no obligation, and
it specifically disclaims any intention or obligation, to update any
forward-looking statements, whether as a result of new information, future
events or otherwise, except as expressly required by law.

Contact:

Net Element International
Dan Bruck, 305-507-8808
dbruck@netelement.com
www.netelement.com
 
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