Convenient Access to Mobile Content Increasingly Important to Consumers Booking Hotels Survey Highlights Consumer-Owned Devices Replacing In-Room Hotel Entertainment; Reveals Opportunity for Hotels to Engage Guests, Increase Pay-per-View Purchasing ALISO VIEJO, CA -- (Marketwired) -- 06/24/13 -- Smith Micro Software, Inc. (NASDAQ: SMSI) -- According to a nationwide survey, 81 percent of travelers desire access to mobile video content at hotels, and 55 percent indicate the availability of mobile content influences their hotel or resort selection process. Additionally, over half of consumers bring tablets with them while traveling, up 18 percent from the same survey conducted last year. The new survey results underscore the need for the hospitality industry to advance guest engagement via consumers' own mobile devices, and increase revenue by offering them on-demand entertainment access. "The Bring-Your-Own-Device trend isn't just impacting the workplace, it's increasingly replacing in-room entertainment and seriously impacting the hospitality industry's bottom line," said Jim Mains, Senior Vice President of Products and Programs, Smith Micro. "Our survey revealed 38 percent of travelers use their own devices to stream entertainment in place of Pay-Per-View, an increase of 13 percent in just a year. The good news is that the hospitality market is in the perfect position to recoup some of those losses by implementing technology, such as captive portals and video optimization, to meet consumer demand for mobile video." The research, conducted by uSamp and Smith Micro Software, Inc., polled smartphone and tablet users across the US about their current travel and video consumption habits and preferences. Over two-thirds of travelers (67 percent) never purchase Pay-Per-View entertainment when staying in a hotel, versus 50 percent of guests who said the same in 2012. While travelers are increasingly sensitive to the price of in-room entertainment, 41 percent noted they were very likely to purchase Pay-Per-View content if they could access it on their mobile devices. Additionally, two-thirds of travelers noted they were very likely to access mobile content if it was bundled with hotel Wi-Fi, an increase of five percent year-over-year. The survey results underscore a growing opportunity for hotels to achieve increased revenue by offering bundled of video content and hotel Wi-Fi to guests. -- New survey results from 2013 -- Survey results from 2012 Information on Smith Micro's solutions for hospitality. About Smith Micro Software, Inc.: Smith Micro Software provides solutions that simplify, secure and enhance the mobile experience. Our portfolio includes a wide range of applications that manage broadband connectivity, data traffic, devices, voice and video communications over wireless networks. With 30 years of experience developing world-class client and server software, Smith Micro helps the leading mobile network operators, device manufacturers and enterprises increase efficiency and capitalize on the growth of mobile-connected consumers and workforces. For more information, visit smithmicro.com. (NASDAQ: SMSI) Safe Harbor Statement: This release contains forward-looking statements that involve risks and uncertainties, including without limitation, forward-looking statements relating to the company's financial prospects and other projections of its performance, the existence of new market opportunities and interest in the company's products and solutions, and the company's ability to increase its revenue and regain profitability by capitalizing on these new market opportunities and interest and introducing new products and solutions. Among the important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are changes in demand for the company's products from its customers and their end-users, customer concentration given that the majority of our sales depend on a few large client relationships, including Sprint, new and changing technologies, customer acceptance and timing of deployment of those technologies, new and continuing adverse economic conditions, and the company's ability to compete effectively with other software companies. These and other factors discussed in the company's filings with the Securities and Exchange Commission, including its filings on Forms 10-K and 10-Q, could cause actual results to differ materially from those expressed or implied in any forward-looking statements. The forward-looking statements contained in this release are made on the basis of the views and assumptions of management regarding future events and business performance as of the date of this release, and the company does not undertake any obligation to update these statements to reflect events or circumstances occurring after the date of this release. Smith Micro, VIDIO, and the Smith Micro logo are registered trademarks or trademarks of Smith Micro Software, Inc. All other trademarks and product names are the property of their respective companies. PRESS INQUIRIES: Suzanne Runald Smith Micro Software, Inc +1 (949) 362-5800 firstname.lastname@example.org Lauren Grassetti LEWIS PR for Smith Micro +1 (619) 677-2700 email@example.com
Convenient Access to Mobile Content Increasingly Important to Consumers Booking Hotels
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