ADVA Optical Networking Wins Prestigious Supply Chain Management Award

ADVA Optical Networking Wins Prestigious  Supply Chain Management Award 
Unique End-to-End Supply Chain Optimization Plays Key Role 
MARTINSRIED, GERMANY and MUNICH, GERMANY -- (Marketwired) -- 06/24/13
--  ADVA Optical Networking SE / ADVA Optical Networking Wins
Prestigious  Supply Chain Management Award. 
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ADVA Optical  Networking announced today  that it's won the
prestigious Supply Chain Management Award. This annual award  is
presented to  the company with  the most effective  value chain in
the manufacturing industry.   The  awarding  bodies  believed  that 
ADVA  Optical Networking's  global  end-to-end  and  cross-enterprise
 segmentation  is unique within  the  manufacturing  industry  and 
provides  the  company with  a clear competitive  edge. The award was
presented  by the management consulting unit of PwC  and the trade
journal Logistik Heute, in partnership with the Institute for Supply
Chain Management and the House of Logistics and Mobility. 
"Everything  we do is driven by the  customer, by providing the the
best service possible,"  said Dr.  Paulus Bucher,  senior vice 
president, Global Operations, ADVA  Optical Networking. "That's why
we've transformed our entire global supply chain management process.
We've created something special, something no one else has.  Our
customers compete in some of  the most fiercely competitive markets
in the  world and they must  be confident that we  can deliver what
they need, when they  need  it.  Ultimately,  our  end-to-end  supply
 chain  is  not  only our competitive  edge, it's also our
customers'. This  is one of the key reasons why we're seen by service
providers and enterprises as a trusted partner. " 
Since  its implementation,  ADVA Optical  Networking's supply chain
optimization process  has achieved significant results. The  company
has recorded a reduction in  supplier lead times of over 50%, an
increase in on-time deliveries from 85% to  97% and an annual
acceleration in stock turnaround times of 50%. The key to this 
success is in  the end-to-end and cross-segmentation of the supply
chain. This  segmentation enables the teams at ADVA  Optical
Networking to effectively service  a multitude  of product  and
customer  portfolios. Part of this process involves   the decoupling 
of  planning  and  production,  providing  enhanced flexibility to
changing customer demands. 
"The jury was impressed by the systematic integration of the business
and supply chain  models," stated chairman of the  awarding jury,
Harald Geimer, partner at PwC.  "The development-driven company
created an agile supply chain organization based  on the needs of its
customers. The result is that ADVA Optical Networking can  now serve 
its customers  faster, with better on-time  performance, and at lower
cost than its competitors." 
"This  award doesn't solely recognize our success in supply chain
management, it recognizes  countless  hours  of  effort  from  our
global team, it recognizes a commitment to delivering something
extraordinary," commented Jaswir Singh, chief financial  officer  and 
chief  operating officer, ADVA Optical Networking. "We harnessed 
every possible resource to reimagine what our supply chain management
could  look like and, more importantly, what our customers needed it
to be. This award  tells the industry, tells our customers,  that our
team goes beyond every expectation to meet their needs, our
objectives and our commitments. But this is only the  beginning. 
From  this  base  we're  going  to  drive forward, refine processes
and optimize further. This is what we do." 
# # # 
About ADVA Optical Networking 
ADVA  Optical Networking is a  global provider of intelligent
telecommunications infrastructure  solutions. With software-automated
Optical+Ethernet transmission technology,  the Company  builds the
foundation for high-speed, next-generation networks.  The Company's
FSP product family adds scalability and intelligence to customers' 
networks while  removing complexity  and cost.  With a  flexible and
fast-moving organization, ADVA Optical Networking forges close
partnerships with its  customers to  meet the  growing demand  for
data,  storage, voice and video services. Thanks to reliable
performance for more than 15 years, the Company has become  a 
trusted  partner  for  more  than 250 carriers and 10,000 enterprises
across the globe. For more information, please visit us at 
About Supply Chain Management Award 
Each  year since  2006, the Supply  Chain Management  Award has
honored the best value  chain in the manufacturing industry. It is
presented by PwC and the trade journal  LOGISTIK HEUTE  in
collaboration  with the  Institute for  Supply Chain Management 
(ISCM)  and  the  House  of  Logistics  & Mobility (HOLM) to reward
innovative  solutions  in  supply  chain management  that have made
significant contributions  to competitiveness and paved  the way  for
other  companies. The award is presented to powerful end-to-end
supply chain solutions and outstanding implementations within
individual links in the value chain. An independent jury of  14
prominent  industry  experts,  scientists,  journalists,  and
consultants chooses  the winner. Past winners:  Siemens Electronic
Assembly Systems Division (2006),  Siemens Geraetewerk  Erlangen
(2007),  international packaging and paper group  Mondi  (2008), 
Henkel  Laundry  &  Home Care Business Sector (2009), BMW Group's 
Motorcycle  Division  (2010),  BASF (2011),  and Infineon
Technologies (2012). 
Published By: ADVA Optical Networking SE, Martinsried/Munich and
Meiningen, Germany 
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Source: ADVA Optical Networking SE via Thomson Reuters ONE 
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