Photo Release -- SONY Teams With Daktronics for True High-Definition Integrated Super System at Levi's(R) Stadium

Photo Release -- SONY Teams With Daktronics for True High-Definition
Integrated Super System at Levi's(R) Stadium

BROOKINGS, S.D., June 24, 2013 (GLOBE NEWSWIRE) -- Daktronics (Nasdaq:DAKT) of
Brookings, S.D., announced today that, in a joint sales effort with Sony
Electronics^®, it will manufacture a true high-definition integrated LED video
super system for Levi's^® Stadium in Santa Clara, Calif., the new home of the
San Francisco 49ers opening in 2014.

Levi's Stadium
 SONY Teams with Daktronics for True
 High-Definition Integrated Super System
 at Levi's Stadium

A photo accompanying this release is available at

The multi-million dollar installation includes video displays in each end
zone, a ribbon display around the seating fascia, an audio mesh display over
the speaker system, and Daktronics Show Control System to integrate and
control all displays.

"The vision for Levi's^® Stadium has always been to create the ultimate fan
experience through the use of innovative technology," said San Francisco 49ers
President Gideon Yu. "The partnership between Sony and Daktronics will outfit
Levi's^® Stadium with ground-breaking visual elements, setting its in-stadium
experience apart from all other outdoor sports and entertainment venues and
rivaling the home viewing option."

The north and south end zones will receive LED video displays featuring 13HD
pixel layouts. The display located in the north end zone measures
approximately 48 feet high by 200 feet wide and the display in the south end
zone measures approximately 48 feet high by 142 feet wide.

The resolution and dimensions of each display allow for true high-definition
video to be shown in the form of live video and instant replays. Each display
can also be sectioned into multiple smaller sized windows to present fans with
a variety of up-to-the-minute statistics, scoring information, sponsor
advertisements, and other graphics and animations, sure to rival any at-home

Sony Electronics also plans to install a full HD video replay room at Levi's
Stadium, including professional cameras and switchers that can drive content
to the Daktronics displays.

"Stadiums and arenas are now entertainment destinations, where the action on
the field is just one part of the event," said Alec Shapiro, president of Sony
Electronics' Professional Solutions of America group. "Fans expect a true HD
experience from their seats to the concession stands to the suites, and
technology like Daktronics displays, driven by Sony technology, can create
that immersive and dynamic fan experience."

Levi's^® Stadium will also be receiving the latest technological innovation
from Daktronics: digital audio mesh. This product consists of freeform LED
elements mounted over the stadium's speaker system, measuring 48 feet high by
58 feet wide, in a manner that allows sound to pass through it uninhibited,
rendering it aesthetically pleasing and acoustically transparent. It allows
for full video capability that can be used for additional sponsorship and
other dynamic spectator experience opportunities in a space that would
traditionally be unavailable for such content.

"As the first installation of the new digital audio mesh technology, it will
be highly impactful to the overall experience," said Brent Stevens, Daktronics
national sales manager for professional sports. "The mesh will be able to
connect with the south end zone video display to show a single full video
image across both displays. This capability allows this display to tie
together very well with the full video production on game day."

Around the seating fascia, Daktronics will install a ribbon display which
features a 13HD pixel layout and measures 3.5 feet high by 1,650 feet wide.
These displays will provide the opportunity to showcase sponsors throughout
events and provide up-to-the-minute statistics and other game information.

Levi's^® Stadium will be the first to have every display within the seating
bowl feature 13HD pixel layouts, the premier LED solution for outdoor
stadiums, to put it at the top of the list for technological enhancements.

Daktronics will also be including its powerful Show Control System with this
installation. This industry-leading system provides a combination of display
control software, world-class video processing, data integration and playback
hardware that forms a user-friendly production solution. For more information
on Show Control, visit

Daktronics LED video and messaging display technology incorporates excellent
image clarity and contrast with wide angle visibility while providing multiple
levels of protection from the elements. It offers a long lifetime with minimal
maintenance and low power consumption, providing value and excitement for
years to come.

About Daktronics

Daktronics is recognized as the world's leading provider of full-color LED
video displays. Daktronics began manufacturing large screen, full-color, LED
video displays in 1997. Since then, thousands of large screen video displays
have been sold and installed around the world. Since 2001, independent market
research conducted by iSuppli Corp. lists Daktronics as the world's leading
provider of large screen LED video displays.

Daktronics has strong leadership positions in, and is the world's largest
supplier of, large screen video displays, electronic scoreboards,
computer-programmable displays, digital billboards, and control systems. The
company excels in the control of large display systems, including those that
require integration of multiple complex displays showing real-time
information, graphics, animation and video. Daktronics designs, manufactures,
markets and services display systems for customers around the world, in sport,
business and transportation applications. For more information, visit the
company's World Wide Web site at:, e-mail the
company at, call (605) 692-0200 or toll-free (800)
325-8766 in the United States or write to the company at 331 32nd Ave. PO Box
5135 Brookings, S.D. 57006-5135.

About Sony Electronics

Sony Electronics' Professional Solutions of America group provides video and
audio technologies for a range of professional production applications – from
2d to HD to 3D to 4K and more. These include broadcast television and motion
picture reproduction, live event production, event videography, ENG/EFP
digital cinematography, digital cinema, videoconferencing, medical, visual
imaging, digital signage, remote system diagnostics and monitoring, and IP
surveillance and security. Sony professional technologies are used in a range
of market segments including sports video production, houses of worship,
government, healthcare, education, and hospitality, among others.

About Levi's^® Stadium

Levi's^® Stadium will not only be the new home to the San Francisco 49ers, but
it will also serve as one of the world's best outdoor sports and entertainment
venues. It was designed by HNTB and is being built by Turner/Devcon for the
Santa Clara Stadium Authority. The $1.2 billion venue will have 1.85 million
square feet, seat approximately 68,500 and will feature an expected 165 luxury
suites and 8,500 club seats. It was designed to be a multi-purpose facility
with the flexibility to host a wide range of events, including domestic and
international soccer, college football, motocross, concerts and various civic
events, and will be expandable for major events such as the Super Bowl. For
more information, go to

About the San Francisco 49ers

The San Francisco 49ers, owned by Denise and John York, currently play in the
NFC West division and have won five Super Bowl trophies including Super Bowl
XVI, XIX, XXIII, XXIV and XXIX. The franchise also has six conference
championships and 19 divisional championships and was the first major league
professional sports team to be based in San Francisco over 60 years ago.
Please visit and follow the 49ers on Facebook and Twitter

Safe Harbor Statement

Cautionary Notice: In addition to statements of historical fact, this news
release contains forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995 and is intended to enjoy the
protection of that Act. These forward-looking statements reflect the
Company's expectations or beliefs concerning future events. The Company
cautions that these and similar statements involve risk and uncertainties
which could cause actual results to differ materially from our expectations,
including, but not limited to, changes in economic and market conditions,
management of growth, timing and magnitude of future contracts, fluctuations
in margins, the introduction of new products and technology, the impact of
adverse weather conditions and other risks noted in the Company's SEC filings,
including its Annual Report on Form 10-K for its 2013 fiscal
year.Forward-looking statements are made in the context of information
available as of the date stated. The Company undertakes no obligation to
update or revise such statements to reflect new circumstances or unanticipated
events as they occur.

CONTACT: For more information contact:
         Justin Ochsner
         tel (605) 692-0200

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