Mazda Drives Sales Ahead in Europe
LEVERKUSEN, Germany, June 24, 2013
LEVERKUSEN, Germany, June 24, 2013 /PRNewswire/ --
*Company defies trend as the overall European market hits 20-year low
*New-generation models enjoying sustained popularity
New registrations of Mazda vehicles in Europe rocketed in May, even as
Europe's passenger car market as a whole continued to contract. Resisting the
ongoing negative trend, Mazda posted the biggest year-on-year gain last month
of any volume brand in Europe.
Mazda's car registrations rose 29.8% compared to May 2012 to 11,401 units in a
European car market* that shrunk by 5.9%, hitting its lowest level since 1993.
As for the year-to-date figures, 61,160 new Mazdas were registered in the
first five months of 2013, 6.9% more than during the same period in 2012. In
contrast, the overall figure for Europe fell 6.8%. Mazda's European market
share rose to 1.2% so far in 2013, up two-tenths from the previous year.
The surge at Mazda is largely attributable to its new-generation models: the
new Mazda6, the company's flagship launched in early 2013, and the Mazda CX-5,
a compact SUV introduced in 2012. A look at Europe's biggest market
corroborates this: whereas total new registrations in Germany** are down 8.8%
so far this year, German sales of the Mazda6 and CX-5 rose 63.0% and 118%
year-on-year, respectively, between January and May. For the month of May on
its own, the figures were +321% and +74%. Together, these two vehicles make up
around half of all Mazdas newly registered in Germany to date in 2013.
The convention-defying new generation of Mazdas features the full range of
lightweight SKYACTIV technology along with the company's stunning "KODO - Soul
of Motion" design. These models mark a new level of Sustainable Zoom-Zoom,
Mazda's strategy to produce uncompromising vehicles that unite top-class
fuel-efficiency and environmental sustainability with outstanding performance,
handling and safety. The successful combination of the eye-catching KODO
packaging and Jinba Ittai horse-and-rider-as-one feeling behind the wheel,
as inspired by the legendary Mazda MX-5 roadster, has led to numerous awards
and comparison test victories for both the CX-5 and the Mazda6.
"The European automobile market has been difficult, to put it mildly, so it's
very encouraging to see our hard work bringing results," explained Phil J.
Waring, Chief Operating Officer, Mazda Motor Europe. "Mazda has become
profitable again, and the new SKYACTIV models in the pipeline should help us
continue to boost sales and our bottom line on a sustainable basis."
* Source for European figures: ACEA (European Automobile Manufacturers
Association), New Passenger Car Registrations, EU27 + EFTA,
** Source for German figures: KBA (Germany's Federal Motor Transport
Authority), New Passenger Car Registrations: May 2013, http://www.kba.de
Contact: Graeme Fudge, Riverbridge House, Anchor Boulevard, Dartford, Kent,
DA2 6SL. Phone: +44(0)1322 622691 E-mail: email@example.com
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