MUTV Launches in Myanmar and Norway and Extends Partnership in Iceland
NAYPYIDAW, MYANMAR -- (Marketwired) -- 06/23/13 -- In the wake of
its 20th English League title, Manchester United (NYSE: MANU) has
today announced the extension of its dedicated TV channel, MUTV.
-- MUTV now broadcasts in 56 territories world wide
-- 22 international broadcast partners
The three deals will see the channel team up with TV stations, SkyNet
and TV2 Norway, which for the first time will broadcast MUTV content
to fans in Myanmar and Norway, respectively as well an extension of
its already-successful partnership with the Icelandic TV station,
With some 23 million viewers tuning into a United game within the
first 7 months of last season, SkyNet is confident MUTV will be
popular in the football fanatical country. Established in 2010, the
pay TV platform broadcasts 84 channels including five HD channels and
20 in-house package channels. These consist of a mix of programme
genres, with the station's five sports channels establishing it as
the leading football broadcaster.
Manchester United has a long history of strong support in Norway.
This new partnership with TV2 Norway, one of the country's biggest
and most well-known TV stations, will be welcome news to the Club's
official Scandinavian supporters' club, which boasts more members
than any other official branch in the world.
365 is Iceland's largest private media corporation, broadcasting six
TV stations as well as owning radio stations, a national newspaper,
magazines and an online news website. The company currently has 40%
market share of the Icelandic Pay TV market. 365 already broadcasts
MUTV content to fans via its popular Stod 2 Sport channel, which can
be purchased as part of a larger pay to view package. The extension
of its partnership with Manchester United will allow the channel to
continue showing MUTV footage to the Club's Icelandic followers for
the next two years.
Manchester United Commercial Director, Richard Arnold comments:
"Manchester United is fortunate enough to have 659 million followers
around the globe and the creation of agreements, like the ones we
have with SkyNet, TV2 and 365, allows us to bring them closer to the
Club they love. The new agreements mean that MUTV now has 22
international broadcast partners, covering 56 territories worldwide
including parts of Europe, Asia, Latin America and Africa. Through
our partnerships, tens of millions of people now have access to MUTV
"The dedicated channel already creates some unique and distinctive
content and, with the development of our network of broadcast
partners, we are able to invest in this further. By teaming up with
reputable media houses like SkyNet, TV2 and 365 we can ensure that
this content is delivered in right way, reaching key audiences."
About Manchester United
Manchester United is one of the most popular and successful sports
teams in the world, playing one of the most popular spectator sports
on Earth. Through our 135-year heritage we have won 61 trophies,
enabling us to develop the world's leading sports brand and a global
community of 659 million followers. Our large, passionate community
provides Manchester United with a worldwide platform to generate
significant revenue from multiple sources, including sponsorship,
merchandising, product licensing, new media & mobile, broadcasting
and match day.
Manchester United Ltd
Telephone: +44 (0) 161 868 8427
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