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SONIC Drive-In Expands Franchise Development in Small Town, USA



  SONIC Drive-In Expands Franchise Development in Small Town, USA

  Reduced building costs, smaller land requirements and national advertising
               create new opportunity for local owner-operators

Business Wire

OKLAHOMA CITY -- June 24, 2013

As SONIC (NASDAQ: SONC) continues franchise development across the country,
the company has its sights set on a particular market segment that’s showing
major demand: small towns throughout the Central United States. In recent
months, SONIC has opened drive-ins in Shattuck, Okla., and Valliant, Okla.,
and signed 13 franchise development commitments in other small towns,
including: Iowa, La.; Cherokee, Okla.; Medford, Okla.; Verdigris, Okla.;
Murfreesboro, Tenn.; Boyd, Texas; Cotulla, Texas; DeQuincy, La.; Dilley,
Texas; Nixon, Texas; Shallowater, Texas; Stockdale, Texas; and Three Rivers,
Texas.

“New SONIC Drive-In development continues to be an important priority for the
company, and our strategy is creating strong momentum,” said Cliff Hudson,
chairman, chief executive officer and president of Sonic Corp. “In addition to
bringing SONIC to new major markets, we’ve identified an opportunity to bring
SONIC to small towns, particularly in our core markets in the heart of the
country. The redesign of our prototype building offers a number of benefits,
including reduced building costs and land requirements, making it easier for
these local owner-operators to open a drive-in and see a greater return on
their investment. In addition, our increase in funding for national
advertising creates increased consumer demand and positions our franchisees
for successful new drive-in openings.”

“Many of these small town economies are thriving due to local energy plays,
and civic leaders, residents and workers are craving new restaurant options.
We’ve met a number of entrepreneurs who know their local communities, see the
opportunity and recognize that SONIC is the perfect franchise to seize it,”
said Bob Franke, senior vice president of franchise sales and international
development for Sonic Corp. “We’re in a unique position to meet their needs,
and we’re flexible in working with our franchise partners. For example, we’ve
worked with them to reduce the building footprint, reduce the number of
drive-in stalls and add a drive-thru, without sacrificing sales capacity and
the SONIC experience our customers expect and love.”

SONIC is currently discussing opportunities with prospective owner-operators
in small towns across the country, and many franchise opportunities are still
available. Individuals interested in pursuing a SONIC Franchise are encouraged
to visit sonicdrivein.com/franchise for more information.

About SONIC, America’s Drive-In

SONIC®, America's Drive-In®, is the nation's largest chain of drive-in
restaurants with more than 3,500 drive-ins serving approximately 3 million
customers every day. Over the past 60 years, SONIC has delighted guests with
signature menu items, more than 1 million drink combinations, friendly service
by iconic Carhops and ongoing support of education through its award-winning
Limeades for Learning® program. SONIC received top honors as America’s “#1
burger quick service restaurant” in the 2013 Temkin Experience Ratings report.
For more information about Sonic Corp. (NASDAQ/NM: SONC) and its subsidiaries,
please visit sonicdrivein.com. Customers can also connect with SONIC at
facebook.com/sonicdrivein or on Twitter @sonicdrive_in.

Contact:

for SONIC Drive-In
Madison LaRoche, 512-542-2842
madison.laroche@cohnwolfe.com
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