Starbucks Introduces New Refreshment Line-Up with Valencia Orange Starbucks
Refreshers™ Beverage, Orange Spice Iced Coffee and Shaken Iced Peach Green
Tea Lemonade – a Beverage for Every Summer Occasion
Visit Participating Starbucks Stores June 27-29 for the “3 p.m. Wake-Up Call”
Three Days at 3 p.m. to Try Three Starbucks Refreshers™ Flavors in Any Size
for Half Price
SEATTLE -- June 24, 2013
To kick off the start of summer, Starbucks Coffee Company (NASDAQ:SBUX) today
announced the introduction of a new line-up of summer beverages so customers
can choose their favorite refreshing beverage at all times of the day.
Launching tomorrow in stores nationwide is the newest member of the Starbucks
Refreshers™ beverage family – Valencia Orange – in both handcrafted and
Starbucks VIA® formats. In addition, Starbucks is offering new handcrafted
Orange Spice Iced Coffee and Shaken Iced Peach Green Tea Lemonade for a
The Valencia Orange Starbucks Refreshers™ beverages are made with real fruit
and fruit juice, highlighting Valencia orange and clementine flavors and
topped off with a real naval orange slice, for an unexpected, vibrant twist on
citrus with notes of jasmine, cardamom and apricot. Like the Cool Lime and
Very Berry Hibiscus flavors, Valencia Orange is made with green coffee
extract, which contains the caffeine found naturally in green coffee beans.
All three Starbucks Refreshers™ beverage flavors are lightly caffeinated –
perfect for customers looking to restore their energy and get them through the
“The summer months are all about picnics, road trips, days at the beach and
other on-the-go adventures,” said Sandra Stark, vice president of Blended
Beverages & Refreshment for Starbucks. “Starbucks refreshment line-up is the
perfect complement to our customers’ daily routines – from iced coffee in the
morning, to iced tea paired with lunch and Starbucks Refreshers™ beverages as
an afternoon pick-me-up.”
Customers are invited to get through the afternoon lull this Thursday, June
27, through Saturday, June 29, with the “3 p.m. Wake-Up Call.” Daily from 3-5
p.m. at participating stores, customers can purchase any size or flavor of
handcrafted Starbucks Refreshers™ beverage for half price – the perfect
opportunity to try the new Valencia Orange flavor.
New Starbucks Seasonal Coffee – Kati Kati Blend™
Delicious served iced for summer is the new Kati Kati Blend™, a blend of East
African coffees. Swahili for “between,” Kati Kati strikes an invigorating
balance between the citrus and spice notes from Kenya and the subtle floral
aromas and crisp acidity from Ethiopia. This coffee is perfect for summer
mornings and is delicious brewed hot or iced. Like Starbucks other seasonal
favorites, Kati Kati Blend™ is only available in Starbucks® stores for a
New Salad Bowls
Nothing complements a refreshing beverage like a delicious, wholesome lunch,
all less than 430 calories. Starbucks new Salad Bowls are perfect for those
on-the-go summer adventures:
*Chicken & Greens Caesar: A familiar favorite with a twist of fresh kale
and roasted tomatoes.
*Zesty Chicken & Black Bean: Grilled chicken, black beans, fire roasted
corn, fresh julienned jicama, spring greens and quinoa, making a
delicious, satisfying meal.
*Hearty Veggie & Brown Rice: A full-flavor, veggie-forward meal: roasted
butternut squash and beets are tossed with chopped kale and red cabbage,
steamed broccoli florets, garden peas and a lemony Tahini dressing.
About Starbucks Corporation
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing
and roasting the highest-quality arabica coffee in the world. Today, with
stores around the globe, the company is the premier roaster and retailer of
specialty coffee in the world. Through our unwavering commitment to excellence
and our guiding principles, we bring the unique Starbucks Experience to life
for every customer through every cup. To share in the experience, please visit
us in our stores or online at www.starbucks.com.
Starbucks Coffee Company
Holly Hart Shafer, 206-318-7100
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