ADVA Optical Networking SE : ADVA Optical Networking Wins Prestigious Supply Chain Management Award

 ADVA Optical Networking SE : ADVA Optical Networking Wins Prestigious Supply
                            Chain Management Award

ADVA Optical Networking SE / ADVA Optical Networking Wins Prestigious Supply
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Unique End-to-End Supply Chain Optimization Plays Key Role

Martinsried/Munich, Germany. June 24,  2013.ADVA Optical Networking  announced 
today that it's won the prestigious Supply Chain Management Award. This annual
award is presented to the company with  the most effective value chain in  the 
manufacturing  industry.  The  awarding  bodies  believed  that  ADVA  Optical 
Networking's global  end-to-end and  cross-enterprise segmentation  is  unique 
within the  manufacturing  industry and  provides  the company  with  a  clear 
competitive edge. The award was presented by the management consulting unit of
PwC and the trade  journal Logistik Heute, in  partnership with the  Institute 
for Supply Chain Management and the House of Logistics and Mobility.

"Everything we do is driven by the customer, by providing the the best service
possible," said Dr. Paulus Bucher,  senior vice president, Global  Operations, 
ADVA Optical  Networking.  "That's why  we've  transformed our  entire  global 
supply chain management process. We've created something special, something no
one else has. Our customers compete  in some of the most fiercely  competitive 
markets in the world and they must be confident that we can deliver what  they 
need, when they need it. Ultimately,  our end-to-end supply chain is not  only 
our competitive edge, it's also our customers'. This is one of the key reasons
why we're seen by service providers and enterprises as a trusted partner. "

Since its implementation, ADVA Optical Networking's supply chain  optimization 
process has achieved significant results. The company has recorded a reduction
in supplier lead times of over 50%, an increase in on-time deliveries from 85%
to 97% and an annual acceleration in stock turnaround times of 50%. The key to
this success is in the end-to-end and cross-segmentation of the supply  chain. 
This segmentation enables the teams at ADVA Optical Networking to  effectively 
service a multitude of product and  customer portfolios. Part of this  process 
involves  the  decoupling  of  planning  and  production,  providing  enhanced 
flexibility to changing customer demands.

"The jury was  impressed by  the systematic  integration of  the business  and 
supply chain models,"  stated chairman  of the awarding  jury, Harald  Geimer, 
partner at PwC. "The development-driven company created an agile supply  chain 
organization based on  the needs  of its customers.  The result  is that  ADVA 
Optical Networking can  now serve  its customers faster,  with better  on-time 
performance, and at lower cost than its competitors."

"This award doesn't solely recognize  our success in supply chain  management, 
it recognizes countless hours of effort from our global team, it recognizes  a 
commitment to  delivering something  extraordinary," commented  Jaswir  Singh, 
chief financial officer and chief operating officer, ADVA Optical  Networking. 
"We harnessed  every possible  resource  to reimagine  what our  supply  chain 
management could look like and, more importantly, what our customers needed it
to be. This award tells the industry, tells our customers, that our team  goes 
beyond  every  expectation  to  meet  their  needs,  our  objectives  and  our 
commitments. But this  is only the  beginning. From this  base we're going  to 
drive forward, refine processes and optimize further. This is what we do."

                                    # # #

About ADVA Optical Networking
ADVA Optical Networking is a global provider of intelligent telecommunications
infrastructure    solutions.    With    software-automated    Optical+Ethernet 
transmission technology,  the Company  builds the  foundation for  high-speed, 
next-generation networks. The  Company's FSP product  family adds  scalability 
and intelligence to  customers' networks while  removing complexity and  cost. 
With a flexible and fast-moving  organization, ADVA Optical Networking  forges 
close partnerships with  its customers to  meet the growing  demand for  data, 
storage, voice and  video services.  Thanks to reliable  performance for  more 
than 15 years,  the Company has  become a  trusted partner for  more than  250 
carriers and 10,000 enterprises across the globe. For more information, please
visit us at

About Supply Chain Management Award
Each year since 2006, the Supply  Chain Management Award has honored the  best 
value chain in  the manufacturing  industry. It is  presented by  PwC and  the 
trade journal LOGISTIK HEUTE  in collaboration with  the Institute for  Supply 
Chain Management (ISCM) and the House of Logistics & Mobility (HOLM) to reward
innovative solutions in  supply chain  management that  have made  significant 
contributions to competitiveness and  paved the way  for other companies.  The 
award  is  presented  to  powerful  end-to-end  supply  chain  solutions   and 
outstanding implementations within  individual links  in the  value chain.  An 
independent jury of  14 prominent industry  experts, scientists,  journalists, 
and consultants chooses the winner. Past winners: Siemens Electronic  Assembly 
Systems Division  (2006), Siemens  Gerätewerk Erlangen  (2007),  international 
packaging and paper group  Mondi (2008), Henkel Laundry  & Home Care  Business 
Sector (2009),  BMW  Group's  Motorcycle Division  (2010),  BASF  (2011),  and 
Infineon Technologies (2012).

Published By:
ADVA Optical Networking SE, Martinsried/Munich and Meiningen, Germany

For Press:
Gareth Spence
t +44 1904 699 358

For Investors:
Wolfgang Guessgen
t +49 89 89 0665 940


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