NASCAR Speeds Innovation With HP

NASCAR Speeds Innovation With HP 
PALO ALTO, CA -- (Marketwired) -- 06/21/13 --  HP (NYSE: HPQ) today
announced it has been selected by NASCAR to help the sports leader
develop the technologies needed to deliver the world's best racing
infrastructure and organization.  
Under the terms of the new agreement, NASCAR has named HP as an
Official Technology Partner, underscoring a joint commitment to
accelerate innovation and the adoption of cutting-edge technology
across the sport of NASCAR. Through this newly formed alliance,
NASCAR will build on its collaboration with HP around the Fan and
Media Engagement Center (FMEC), which facilitates real-time response
to traditional, digital, broadcast and social media. 
NASCAR also will become a member of the HP Customer Lighthouse
Program, giving it early access to newly developed HP technologies.
With early access to HP's complete portfolio of products and
services, NASCAR can achieve its goal of leveraging technology to
improve the sport of racing. 
"Twenty-four-hour news cycles, new content-delivery models and social
media are changing the way our fans engage and interact with our
sport," said Jim O'Connell, chief sales officer, NASCAR. "Building on
the proven track record we have had working together in the growing
area of social business with the Fan and Media Engagement Center,
NASCAR's deepened relationship with HP will enable us to leverage
state-of-the-art technology to catapult the sport of racing to the
next level." 
HP began working with NASCAR in June 2012 to create the FMEC. Based
on the HP Interactive Media Command Center solution, the FMEC
features an integrated solution key to their media success. The FMEC
leverages HP's broad portfolio of services and products -- including
servers, displays, HP Autonomy analytics applications software and
managed services. This solution helps NASCAR analyze customer
sentiment, identify emerging issues and discover topic trends for
instantly actionable insights.  
"As the largest spectator sport in the world, NASCAR needs to stay on
the cutting edge of technology to innovate and deliver an engaging,
fulfilling experience for its fans around the world," said Charles
Salameh, vice president - Americas region, Communications, Media and
Entertainment Industry, HP. "As the only company that can provide
access to such a broad portfolio of products and services, HP will
work with NASCAR to help the sport drive -- and accelerate --
 The National Association for Stock Car Auto Racing,
Inc. (NASCAR) is the sanctioning body for one of North America's
premier sports. NASCAR races are broadcast in more than 150 countries
and in 20 languages. In the U.S., races are broadcast on FOX, TNT,
ABC/ESPN/ESPN2, SPEED and SiriusXM Satellite Radio. NASCAR fans are
among the most brand-loyal in all of sports, and as a result more
Fortune 100 companies participate in NASCAR than any other sport.
NASCAR consists of three national series (NASCAR Sprint Cup Series,
NASCAR Nationwide Series and NASCAR Camping World Truck Series), four
regional series, and one local grassroots series, as well as two
international series. Also part of NASCAR is Grand-Am Road Racing,
known for its competition on road courses with multiple classes of
cars. NASCAR sanctions more than 1,200 races at 100 tracks in more
than 30 U.S. states, Canada and Mexico. Based in Daytona Beach, Fla.,
NASCAR has offices in eight cities across North America. The next
NASCAR Sprint Cup Series race, the Daytona 500, will air February 24
on FOX. For more information and a complete schedule, visit Follow NASCAR on or on
Twitter: @NASCAR. 
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Chris Tropeano
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