blu eCigs Voices Its Support For New North Carolina Law Prohibiting The Sale Of Electronic Cigarettes To Minors

 blu eCigs Voices Its Support For New North Carolina Law Prohibiting The Sale
                      Of Electronic Cigarettes To Minors

PR Newswire

CHARLOTTE, N.C., June 21, 2013

CHARLOTTE, N.C., June 21, 2013 /PRNewswire/ -- blu eCigs, the electronic
cigarette brand widely known for superior style and quality, today announced
its support for a new law prohibiting the sale of electronic cigarettes to
minors in theState of North Carolina. The purchase or sale of electronic
cigarettes to people inNorth Carolinaunder age 18 will be illegal as a
result of legislation passed by the General Assembly and signed into law by
GovernorPat McCrory.

"blu eCigs strongly supports and advocates for legislation or regulation that
prevents the sale or distribution of electronic cigarettes to minors," said
Jim Raporte, president of blu eCigs. "The company is pleased thatNorth
Carolinahas joined the growing number of states who are adopting legislation
to prohibit the sale or distribution of electronic cigarettes to minors."

After Lorillard's acquisition ofblu eCigslast year, the electronic cigarette
company made a commitment to take a leadership role in shaping how this
emerging category can be responsibly regulated.

Responsible e-cigarette manufacturers, including blu eCigs, already prohibit
the sale of e-cigarettes to minors through strict age-verification and third
party certification procedures on websites.

About blu eCigs Electronic Cigarettes
blu eCigs® electronic cigarettes offer the feel of traditional cigarettes--
without the tobacco smoke, ash, or smell. blu eCigs provides a realistic
recreational alternative to smoking-- creating a vapor "puff" that evaporates
within seconds. Available online and at retailers nationwide, blu eCigs come
in convenient disposables or rechargeable packs for regular use, with or
without nicotine and in a variety of flavors. blu eCigs provide innovative
technology for an improved consumer experience that enhances the social aspect
of e-cigarettes. Based inCharlotte, NC, the company is a subsidiary of
Lorillard, Inc. (NYSE: LO). For more, information visitwww.blucigs.com.



SOURCE blu eCigs

Website: www.blucigs.com
Contact: Marissa Dursin, 609 279 0050 x104
 
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