Casio Brings Music to Life at 7th Annual Make Music New York Event
Casio Sponsors Privia Piano Bar and Hosts After Dark Events to Celebrate
National Music Day
DOVER, N.J., June 21, 2013
DOVER,N.J., June 21, 2013 /PRNewswire/ --Casio America, Inc. is kicking off
the first day of summer by participating in the 7^th Annual Make Music New
York event. Make Music New York is one of the nation's largest annual music
events, where over 1,000 free concerts are held throughout New York City.
Casio is involved in several activities taking place in conjunction with this
event, including hosting three Make Music New York After Dark open mic parties
and sponsoring a portable Privia Piano Bar featuring a traveling pianist
playing music on a Casio Privia PX-350 digital piano throughout Manhattan.
"We are extremely excited to be a part of the 7^th Annual Make Music New York
event, which is also taking place on National Music Day," said Stephen
Schmidt, vice president of Casio's Electronic Musical Instruments Division.
"We feel hosting the After Dark events and the Privia Piano Bar are great ways
for Casio to engage with musicians throughout New York City and provide them
with the opportunity to celebrate National Music Day and Make Music New York
by jamming out alongside one of our most popular keyboards. With our donation
of the Privia PX-350 digital pianos, keyboard players no longer have to worry
about carrying their keyboard throughout New York City and they can focus on
what they love – playing music."
For the past several years, Make Music New York has offered all musicians,
beginners or professionals, young or old, the chance to attend and participate
in free concerts throughout the five boroughs of New York City. This year,
Casio is sponsoring a Privia Piano Bar that will start in Harlem and make its
way down the island to the East Village, stopping at various Make Music New
York concert locations. At each stop, Nate Buccieri, an accomplished
singer/songwriter, pianist, vocalist, accompanist, and music director, will
play live music with the Casio Privia PX-350 on the back of the rolling piano
bar. Buccieri will accompany singers at the street concerts and perform live
requests all day long.
Casio is also hosting three After Dark parties giving musicians the chance to
continue the celebration throughout the night. The three Manhattan locations
include theSidewalk Cafe and the Drom in the East Village and the Harlem
Tavern in Harlem. Casio has donated three Privia PX-350 digital pianos, which
will be part of the indoor, multi-genre open mic events. Musicians will be
invited to play the PX-350 at all three locations and participate in jam
sessions with one another.
The Privia PX-350 offers comprehensive feature and portability for musicians
on the go. The digital piano features a redesigned 88-note Tri-sensor Scaled
Hammer Action Keyboard. With simulated ebony and ivory textured keys, the
PX-350 reproduces the touch feeling of an acoustic piano while the scaled
weighted action keyboard provides the depth and integrity of an acoustic
The PX-350 also features Casio's new proprietary sound source, "AiR" (Acoustic
and intelligent Resonator), which delivers unmatched realism and detail.
Utilizing over three times the waveform memory of the previous generation, the
AiR engine provides sensational dynamics, damper resonance and even
compensates for the speed at which hammers strike strings at different
velocities and key ranges. The PX-350 provides the ability to record a 44.1kHz
.wav file directly to a USB thumb drive so that rehearsals, performances and
moments of inspiration can be easily captured and shared.
Casio's Privia PX-350 is available at music dealers in both black and white
for an MSRP of $1,099.99. For additional information regarding Casio's Privia
line of digital pianos, please visit www.CasioMusicGear.com
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer
Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer
electronics and business equipment solutions. Established in 1957, Casio
America, Inc. markets calculators, keyboards, mobile presentation devices,
disc title and label printers, watches, cash registers and other consumer
electronic products. Casio has strived to fulfill its corporate creed of
"creativity and contribution" through the introduction of innovative and
imaginative products. For more information, visit www.casiousa.com.
About Make Music New York
Now in its seventh year, Make Music New York (MMNY), "the largest music event
ever to grace Gotham" (Metro New York), is a unique festival of free concerts
in public spaces throughout the five boroughs of New York City, all onJune
21st, the first day of summer. MMNY takes place simultaneously with similar
festivities in more than 514 cities around the world — a global celebration of
music making.From10am to 10pm, musicians of all ages, creeds, and musical
persuasions — from hip hop to opera, Latin jazz to punk rock — perform on
streets, sidewalks, stoops, plazas, cemeteries, parks, and gardens. From high
school bands to marquee names, MMNY is open to anyone who wants to take part,
enjoyed by everyone who wants to attend.
SOURCE Casio America, Inc.
Contact: Christine Azzolino/Amanda Pecora, Coyne PR, (973) 588-2000,
firstname.lastname@example.org, email@example.com; Sue Vander Schans, Casio America,
Inc., (973) 361-5400, firstname.lastname@example.org
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