Toyota Increases Pledge to Food Bank For New York City to 1.25 Million Meals

 Toyota Increases Pledge to Food Bank For New York City to 1.25 Million Meals

PR Newswire

NEW YORK, June 21, 2013

NEW YORK, June 21, 2013 /PRNewswire/ --Toyota this afternoon announced a
substantial increase in its pledge to Food Bank For New York City. Originally,
Toyota planned to donate one meal for each video view of the short documentary
about its work with Food Bank, up to 250,000 meals. Toyota has increased the
amount up to 1 million meals, due to the overwhelming response to the
documentary. This is in addition to the 250,000 meals Toyota has already
donated to Food Bank.

The film, which can be viewed here, was produced by Supermarche, led by Rel
Schulman and Henry Joost, creators of the feature films Catfish and Paranormal
Activity 3 and  4.

The short film chronicles how a team from Toyota collaborated with staff at
Metro World Child, a mobile food distribution unit that distributes emergency
food boxes to community members in the Far Rockaways, many of whom are still
struggling to get back on their feet more than six months after Superstorm
Sandy. Their shared goal was simple, but critical – enhance Metro World
Child's operations to help it deliver more food, more quickly, to more New
Yorkers in need.For more details, please click here.

Media Contacts:
Jonathan Lowe

Carol Schneider
212.566.7855, ext. 2231

About The Toyota Production System Support Center (TSSC)
The Toyota Production System Support Center (TSSC) is a not for profit
corporation affiliated with Toyota Motor Engineering & Manufacturing North
America, Inc. (TEMA). Established in 1992, TSSC shares Toyota's production
system knowledge with North American manufacturing companies and other
community organizations. In 2011, TSSC became a not for profit in order to
donate on-site support to help worthy nonprofits maximize their impact. Since
its inception, nearly 200 organizations have benefited from TSSC's services.
TSSC's team is comprised of team members from Toyota manufacturing affiliates
in North America and from TEMA headquarters in Erlanger, KY. To learn more
about TSSC please visit

About Toyota
Toyota established operations in North America in 1957 and currently operates
14 manufacturing plants. There are more than 1,800 Toyota, Lexus and Scion
dealerships in North America which sold over 1.8 million vehicles in 2011.
Toyota directly employs more than 37,000 people in North America and its
investment here is currently valued at more than $23 billion, including sales
and manufacturing operations, research and development, financial services and
design. Toyota's annual purchasing of parts, materials, goods and services
from North American suppliers totals nearly $25 billion.

For more information about Toyota, visit www.ToyotaInAction.comor

About Food Bank For New York City
Food Bank For New York City recognizes30 years as the city's major
hunger-relief organization workingto end food poverty throughout the five
boroughs. As the city's hub for integrated food poverty assistance, Food Bank
tackles the hunger issue on three fronts — food distribution, income support
and nutrition education — all strategically guided by its research. Through
its network of approximately 1,000 community-based member programs citywide,
Food Bank helps provide 400,000 free meals a day for New Yorkers in need.Food
Bank's hands-on nutrition education program in the public schools reaches
thousands of children, teens and adults. Income support services including
food stamps, free tax assistance for the working poor and the Earned Income
Tax Credit put millions of dollars back in the pockets of low-income New
Yorkers, helping them to achieve greater dignity and independence. Learn how
you can help at


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