Kwikset® And Jeff Burton Give One Lucky Fan A VIP Experience With Richard Childress Racing

  Kwikset® And Jeff Burton Give One Lucky Fan A VIP Experience With Richard
                               Childress Racing

Fans can tweet for opportunity to win special prizes and ultimately the
exclusive grand prize

PR Newswire

LAKE FOREST, Calif., June 21, 2013

LAKE FOREST, Calif., June 21, 2013 /PRNewswire/ -- As social engagement
continues to grow in popularity among consumers, brand loyalists and
motorsports fans, Kwikset is leveraging its sponsorship of NASCAR Sprint Cup
Series driver Jeff Burton for a Twitter campaign and sweepstakes that will
give fans a chance to win a VIP Experience with Burton and Richard Childress
Racing at Charlotte, N.C., in October.

Beginning June 21, racing fans can enter the Kwikset "I Heart the Mayor"
sweepstakes by visiting Until Burton races at this
year's Coke Zero 400 on July 6, fans can tweet about the RCR driver through
www.iHeartTheMayor.comwith the hashtag #TweetToWin. The more fans tweet from
the site, the more sweepstakes entries they receive. During the race on July
6, the sweepstakes launches and visitors can participate in a live Twitter
race between Jeff and five race day competitors. By continuing to tweet for
Burton throughout race day, fans can unlock additional prizes and sweeps
entries. One lucky participant will win the following VIP Experience:

  oExclusive access to pit road during the race
  oPit, garage and No. 31 hauler tour
  oExclusive tour of the Richard Childress Racing campus including the NSCS
    race shop and RCR museum
  oLunch for four at The Bistro at Childress Vineyards
  oMeet and greet photo opportunity with Burton
  oAccess to the race on October 12, in Charlotte, N.C.
  oRound-trip coach class air transportation for up to four to Charlotte,
  oTwo night's hotel accommodations
  oTransportation to and from the race and to and from Richard Childress
  o$200 American Express card for food and beverage
  oAccess to the Kwikset hospitality event on race night

"Family, safety, and innovation are Kwikset's core tenets. Once we learned
that Jeff had similar passions, we knew this partnership would be beneficial
for both parties," said Greg Gluchowski, president, Hardware & Home
Improvement Group at Spectrum Brands. "The 'I Heart the Mayor' sweepstakes is
a fun way for motorsports and Kwikset fans to learn more about Kwikset and
Jeff, while also giving them the opportunity to win a once-in-a-lifetime

The "I Heart the Mayor" sweepstakes is one of several ways Kwikset is
activating its sponsorship of Burton. Kwikset has had its logo on Burton's No.
31 Chevrolet for every race this season, and will provide the primary paint
scheme on his car for the 2013 Coke Zero 400.

"Kwikset has been a tremendous partner this year," said Burton. "This campaign
is just another way that they've tapped into motorsports fans' passion. We
expect fans to gravitate toward this fun campaign and be excited to

Burton is affectionately nicknamed "The Mayor" by his loyal racing fans for
being a spokesperson for fellow competitors in the garage. The 45-year-old
veteran has been a driver in NASCAR for more than 20 years, and has 21 Sprint
Cup Series race victories, 132 top-five finishes, 251 top-10 finishes and six
pole awards.

For more information and to enter the sweepstakes, fans can visit 

About Kwikset
Hardware and Home Improvement (HHI) is a major manufacturer and supplier of
residential locksets, residential builders' hardware and faucets with a
portfolio of renowned brands, including Kwikset®, Weiser®, Baldwin®, National
Hardware®, Stanley®, FANAL®, Pfister™ and EZSET®. HHI is a leader in its key
markets with #1 positions in U.S. residential locksets (Kwikset), Canada
residential locksets (Weiser), U.S. luxury locksets (Baldwin), and U.S.
builders' hardware (Stanley-National Hardware), #2 in Mexico residential
hardware (Fanal), and #3 in U.S. retail plumbing (Pfister).Headquartered in
Orange County, California, HHI has a global sales force and operates
manufacturing and distribution facilities in the U.S., Canada, Mexico and

HHI is a division of Spectrum Brands Holdings, Inc. (NYSE: SPB). Spectrum
Brands is a global, diversified consumer products company and a leading
supplier of consumer batteries, residential locksets, residential builders'
hardware and faucets, shaving and grooming products, personal care products,
small household appliances, specialty pet supplies, lawn and garden and home
pest control products, and personal insect repellents. Spectrum Brands employs
over 12,500 employees worldwide and sells to the top 25 global retailers with
products in more than one million stores. To learn more about Kwikset, visit

About Richard Childress Racing
Richard Childress Racing ( has earned more than 200
victories and 14 championships, including six in the NASCAR Sprint Cup Series
with the legendary Dale Earnhardt. RCR was the first organization to win
championships in the Sprint Cup Series, NASCAR Nationwide Series and NASCAR
Camping World Truck Series. Its 2013 Sprint Cup Series lineup includes Paul
Menard (No. 27 Menards Chevrolet), Kevin Harvick (No. 29 Budweiser/Rheem/Jimmy
John's Chevrolet) and Jeff Burton (No. 31 Caterpillar/Cheerios Chevrolet). Its
Nationwide Series program includes Brian Scott (No. 2 Shore Lodge/Armour
Vienna Sausage/Fast Fixin'/Charter/Husky Liners Chevrolet), 2012 Nationwide
Series rookie of the year Austin Dillon (No. 3 AdvoCare Chevrolet) and an
all-star driver lineup on the No. 33 Menards/Rheem/WESCO/Armour Vienna
Sausage/Hunt Brothers Pizza/Fast Fixin' Chevrolet team. The NASCAR Camping
World Truck Series program will consist of 2012 Camping World Truck Series
rookie of the year Ty Dillon (No. 3 Bass Pro Shops Chevrolet) and Brendan
Gaughan (No. 62 South Point Hotel & Casino Chevrolet).

Media Contact:
Matt Saler
Phone: 410-821-8220

SOURCE Kwikset

Contact: Richard Childress Racing: Jonathan E. Bayless,, 704-241-6021; IMRE: Matt Saler,,
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