"TimsTV" network makes its pilot debut at Tim Hortons restaurants
Tim Hortons tests narrowcasting network at 50 restaurants in London, Ontario
OAKVILLE, ON, June 21, 2013 /CNW/ - Tim Hortons announces a pilot program,
TimsTV, an exclusive in-restaurant channel showcasing Tim Hortons content in a
creative, informative and entertaining manner. The programming will offer
London, ON guests an interactive experience focused on the world of Tim
"For thousands of Canadians, Tim Hortons is their home away from home every
single day," says Glenn Hollis, Vice President, Brand Strategy & Digital, Tim
Hortons. "We're proud to serve our loyal guests each day and we want to be
able to share an entertaining behind-the-scenes look into our world and tell
the stories that matter to them."
The program segments will span a range of topics from introducing new menu
items to telling entertaining stories of Canadians across the country to
highlighting how Tim Hortons is Making a True Difference in the communities it
"Ultimately, the goal of TimsTV is to bring communities across Canada closer
together, as stories from distant neighbours are brought closer to home,"
explains Hollis. "Together with our guests, we have thousands of relevant
stories to share and TimsTV is an ideal vehicle in which to bring those
stories to life."
As part of the programing, TimsTV will also offer like-minded companies which
share similar brand values, the opportunity to advertise on the network. The
TimsTV network will air in 50 London, Ontario, restaurants until September 4,
2013 and was created by EK3, a full-service digital merchandising provider.
"The pilot phase consists of information gathering, learning and adapting, and
the goal is that the network will grow and change as guests engage and respond
to its unique offerings," explains Hollis.
About Tim Hortons Inc.
Tim Hortons is one of the largest publicly-traded restaurant chains in North
America based on market capitalization, and the largest in Canada. Operating
in the quick service segment of the restaurant industry, Tim Hortons appeals
to a broad range of consumer tastes, with a menu that includes premium coffee,
espresso-based hot and cold specialty drinks, including lattes, cappuccinos
and espresso shots, specialty teas and fruit smoothies, home-style soups,
fresh Panini and classic sandwiches, wraps, hot breakfast sandwiches and fresh
baked goods, including our trademark donuts. As of March 31st, 2013, Tim
Hortons had 4,288 systemwide restaurants, including 3,453 in Canada, 808 in
the United States and 27 in the Gulf Cooperation Council. More information
about the Company is available at www.timhortons.com.
EK3 is a global full-service In-Store Digital Merchandising provider. Treating
each store as a unique marketing entity and pioneering the concept of Smart
Store Networks™", EK3 specializes in SaaS-based solutions, deployment and
technical services, strategic planning, content creation and media sales. With
well over a decade of research and development experience, EK3 has deployed
some of the world's biggest and most complex digital networks using
proprietary state-of-the-art technology and patented software.
or to arrange an interview, please contact:
Michelle Robichaud Robichaud_Michelle@timhortons.com 905.339.5047
SOURCE: Tim Hortons
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