Toyota Donates Meals To New Yorkers in Need for Each Viewing of Online Film,
Up to Half A Million Meals
Short Documentary, by Supermarche, Chronicles Toyota's Partnership with Food
Bank For New York City To Help Community Members Hard-hit by Superstorm Sandy
NEW YORK, June 21, 2013
NEW YORK, June 21, 2013 /PRNewswire/ --Today, Toyota announced it would
donate up to half a million meals to Food Bank For New York City based on
viewings of a short, online documentary about Meals Per Hour, a partnership to
help residents in the Far Rockaways who were severely impacted by Superstorm
Sandy. Toyota already has donated 250,000 meals to the organization and for
every view the documentary receives until July 19, it will donate another
meal, up to an additional 250,000, to total 500,000 meals. The documentary is
available at www.mealsperhour.com.
The documentary was created by Supermarche, the production company helmed by
award-winning filmmakers Rel Schulman and Henry Joost, creators of the feature
films Catfish and Paranormal Activity.
The documentary chronicles how a team from Toyota collaborated with staff at
Metro World Child, a Food Bank For New York City member agency that receives
food and technical assistance. Metro World Child distributes emergency food
boxes to community members in the Far Rockaways, many of whom are still
struggling to get back on their feet more than six months after Superstorm
Sandy. Their shared goal was simple, but critical – enhance Metro World
Child's operations to help it deliver more food, more quickly, to more New
Yorkers in need.
Over an eight-week period, Toyota and Metro World Child observed and
experimented with every aspect of the meal delivery system, from the size of
boxes used to hold the food to how the warehouse was laid out, to the process
for packing the delivery truck and distributing the meals. As a result of
changes put in place, Metro World Child is now able to deliver 18 times more
meals to New Yorkers in need, from 25 meals an hour to 450 meals an hour.
Other improvements included:
oAssembling food boxes 12 times faster, from 2.2 minutes a box to 11
oIncreasing the amount of meals transported in the delivery truck by almost
50 percent, from 864 boxes to 1,260.
oDecreasing the number of volunteers needed to distribute the food nearly
in half, from seven to four.
oReducing the wait time for community members in half, from more than 2.5
hours to 1.25 hours.
"Toyota's leadership in sharing innovative business practices and expertise
beyond their industry exemplifies how creative partnerships can solve critical
issues like food poverty," said Margarette Purvis, President and CEO of Food
Bank For New York City. "Not only were we able to work together to
dramatically increase the number of meals we can get into the hands of New
Yorkers, the lessons learned from Meals Per Hour will play a key role in
mobilizing our network more quickly and with fewer resources in times of
disaster and extreme need."
"The results of Meals Per Hour exceeded our expectations – and we're thrilled
that now people are going to mealsperhour.com to watch the film and help even
more New Yorkers," said Lisa Richardson, Toyota process improvement leader.
"We're also excited that Food Bank For New York City is sharing key learnings
from the partnership with 800 other agencies in their network across the
The initiative is the latest project ofthe Toyota Production System Support
Center, Inc. (TSSC), which shares Toyota manufacturing know-how with
nonprofits to help improve lives.TSSC uses concepts from Toyota's production
system to enable organizations to optimize the way they work.
212.566.7855, ext. 2231
About The Toyota Production System Support Center (TSSC)
The Toyota Production System Support Center (TSSC) is a not for profit
corporation affiliated with Toyota Motor Engineering & Manufacturing North
America, Inc. (TEMA). Established in 1992, TSSC shares Toyota's production
system knowledge with North American manufacturing companies and other
community organizations. In 2011, TSSC became a not for profit in order to
donate on-site support to help worthy nonprofits maximize their impact. Since
its inception, nearly 200 organizations have benefited from TSSC's services.
TSSC's team is comprised of team members from Toyota manufacturing affiliates
in North America and from TEMA headquarters in Erlanger, KY. To learn more
about TSSC please visit tssc.com.
Toyota established operations in North America in 1957 and currently operates
14 manufacturing plants. There are more than 1,800 Toyota, Lexus and Scion
dealerships in North America which sold over 1.8 million vehicles in 2011.
Toyota directly employs more than 37,000 people in North America and its
investment here is currently valued at more than $23 billion, including sales
and manufacturing operations, research and development, financial services and
design. Toyota's annual purchasing of parts, materials, goods and services
from North American suppliers totals nearly $25 billion.
For more information about Toyota, visit www.ToyotaInAction.comor
About Food Bank For New York City
Food Bank For New York City recognizes30 years as the city's major
hunger-relief organization workingto end food poverty throughout the five
boroughs. As the city's hub for integrated food poverty assistance, Food Bank
tackles the hunger issue on three fronts — food distribution, income support
and nutrition education — all strategically guided by its research. Through
its network of approximately 1,000 community-based member programs citywide,
Food Bank helps provide 400,000 free meals a day for New Yorkers in need.Food
Bank's hands-on nutrition education program in the public schools reaches
thousands of children, teens and adults. Income support services including
food stamps, free tax assistance for the working poor and the Earned Income
Tax Credit put millions of dollars back in the pockets of low-income New
Yorkers, helping them to achieve greater dignity and independence. Learn how
you can help at www.foodbanknyc.org.
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