Walmart Canada launches fundraising campaign to support the Canadian Red Cross' Alberta Floods Appeal

Walmart Canada launches fundraising campaign to support the Canadian Red 
Cross' Alberta Floods Appeal 
MISSISSAUGA, ON, June 21, 2013 /CNW/ - Walmart Canada today announced the 
launch of a fundraising campaign to generate funds needed to support the 
Canadian Red Cross' efforts following unprecedented flooding in communities 
across Alberta. 
Walmart Canada has set up an in-store and online fundraising campaign to help 
families in need across the province. Customers in Alberta are invited to make 
a $1 donation to the Canadian Red Cross at the checkout. Canadians across the 
country are invited to participate in the online fundraising campaign and can 
learn more at,,Twitter and Facebook. In addition 
to the funds raised in-store and online, the company is committed to donating 
$56,000 to the Canadian Red Cross' Alberta Floods Appeal. 
"Walmart Canada has been a valued corporate partner since 2003," said Tim 
Hoswitschka, director of national corporate relations for the Canadian Red 
Cross. "The funds raised through their annual in-store fundraising campaign, 
their donations of in-kind goods and their corporate donations allows us to 
continue serving Canadians. Walmart Canada remains the Red Cross' largest 
corporate donor and we greatly appreciate their support." 
Including its annual month-long fundraiser last August, Walmart Canada raised 
and donated over $2.8 million to the Canadian Red Cross in 2012, and more than 
$21 million since 2003, to support emergency and disaster relief response. 
Last year alone, the Canadian Red Cross responded to 2,321 disasters and more 
than 46,719 people were directly assisted following various emergencies and 
disasters across the country. 
"When disaster strikes and families are at their most vulnerable, they turn to 
the Canadian Red Cross for assistance with everything from lodging to food and 
clothing. We're proud of the work our associates and customers have done to 
raise funds to support these efforts," said John Lawrence, director of 
corporate social responsibility for Walmart Canada. "We are always standing 
by, ready to assist the Canadian Red Cross to ensure Canadians get the help 
they need when they need it the most." 
Walmart Canada's support means when families or entire communities are 
impacted by natural disaster or other emergencies, highly trained Canadian Red 
Cross volunteers - drawn from a network of over 25,000 individuals - can 
respond immediately. The range of services includes reuniting families 
separated by the disaster, emotional support, and lodging. Walmart's 
sponsorship also helps provide the Red Cross with emergency supplies such as 
blankets, food, clothing, water, hygiene kits (toothbrushes, soap and other 
All Canadian Red Cross assistance is provided free of charge thanks to 
government funding, financial support from individuals, organizations and 
community-minded corporate donors such as Walmart. 
About Walmart Canada
Walmart Canada operates a growing network of 380 stores, employing 95,000 
Canadians, and serving more than one million customers each day. The company's 
vision is to demonstrate environmental leadership by reducing the ecological 
impact of its operations through company-wide programs focused on waste, 
energy and products, as well as outreach programs that preserve and enhance 
local environments. Visit for more company information or 
follow Walmart Canada on Twitter at 
SOURCE: Walmart Canada 
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CO: Walmart Canada
ST: Ontario
-0- Jun/21/2013 17:46 GMT
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