GfK Debuts Location, Mobile Solutions, Shares Perspectives on Big Data at ESOMAR Conference

  GfK Debuts Location, Mobile Solutions, Shares Perspectives on Big Data at
  ESOMAR Conference

ESOMAR 3D Digital Dimensions 2013

Business Wire

NEW YORK -- June 21, 2013

GfK will be debuting cutting-edge solutions and perspectives on key topics
facing today’s marketers and researchers at the ESOMAR 3D Digital Dimensions
conference and related events, beginning today in Boston.

In the Big Data Symposium today, Tom Dailey (COO, GfK Consumer Choices North
America) will describe the potential uses of location and mobile data to help
retailers and others make wise business decisions. He will also introduce a
new product in which GfK makes judicious use of this data to provide insights
for marketers while respecting consumer privacy.

On Monday, David Krajicek (CEO, GfK Consumer Experiences North America) will
present “A Smart View of Big Data,” offering a vision of how researchers can
turn Big Data into Smart Data by adding expertise and business knowledge. This
presentation demonstrates the potential for a fundamental shift in how
consumers and companies alike access and leverage data.

Three GfK thought leaders will also take part in a panel, “Digital Dimensions
2023,” on Monday. Josephine Hansom (Associate Director, Global Innovation and
Digital), Norbert Wirth (Global Head of Innovation and Digital), and John
Wittenbraker (Global Director, Innovation, Brand and Customer Experience) will
reflect on future trends and challenges for digital market research.

About GfK

GfK is one of the world’s largest research companies, with around 13,000
experts working to discover new insights into the way people live, think and
shop, in over 100 markets, every day. GfK is constantly innovating and using
the latest technologies and the smartest methodologies to give its clients the
clearest understanding of the most important people in the world: their
customers. In 2012, GfK’s sales amounted to €1.51 billion.

To find out more, visit or follow GfK on Twitter:


GfK Marketing and Communications, Consumer Experiences North America
David Stanton, 908-875-9844
Vice President
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