GfK Debuts Location, Mobile Solutions, Shares Perspectives on Big Data at ESOMAR Conference ESOMAR 3D Digital Dimensions 2013 Business Wire NEW YORK -- June 21, 2013 GfK will be debuting cutting-edge solutions and perspectives on key topics facing today’s marketers and researchers at the ESOMAR 3D Digital Dimensions conference and related events, beginning today in Boston. In the Big Data Symposium today, Tom Dailey (COO, GfK Consumer Choices North America) will describe the potential uses of location and mobile data to help retailers and others make wise business decisions. He will also introduce a new product in which GfK makes judicious use of this data to provide insights for marketers while respecting consumer privacy. On Monday, David Krajicek (CEO, GfK Consumer Experiences North America) will present “A Smart View of Big Data,” offering a vision of how researchers can turn Big Data into Smart Data by adding expertise and business knowledge. This presentation demonstrates the potential for a fundamental shift in how consumers and companies alike access and leverage data. Three GfK thought leaders will also take part in a panel, “Digital Dimensions 2023,” on Monday. Josephine Hansom (Associate Director, Global Innovation and Digital), Norbert Wirth (Global Head of Innovation and Digital), and John Wittenbraker (Global Director, Innovation, Brand and Customer Experience) will reflect on future trends and challenges for digital market research. About GfK GfK is one of the world’s largest research companies, with around 13,000 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2012, GfK’s sales amounted to €1.51 billion. To find out more, visit www.gfk.com/us or follow GfK on Twitter: https://twitter.com/GfK_en. Contact: GfK Marketing and Communications, Consumer Experiences North America David Stanton, 908-875-9844 Vice President firstname.lastname@example.org
GfK Debuts Location, Mobile Solutions, Shares Perspectives on Big Data at ESOMAR Conference
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