New Research: European Utilities are not Ready for Big Data
BONN, Germany, June 20, 2013
BONN, Germany, June 20, 2013 /PRNewswire/ --
*Change of mindset required to leverage the power of big data.
*Data analytic tools top investment priority.
*Survey of over 250 executives from utility companies in Western Europe.
Nearly half of utilities do not maximise the value of the data they collect,
reveals a new survey from the Economist Intelligence Unit (EIU), the business
research arm of The Economist Group, on behalf of ICT provider T-Systems.
Over 40 percent are either in the early stages or have yet to begin drafting
strategies for big data. The survey, which investigates utilities' readiness
to manage big data and the implications of this across their organisations,
was conducted of over 250 executives from utility companies in Western Europe
and in-depth interviews with senior executives and industry experts.
In the near future utilities will posses vast quantities of structured and
unstructured data. This includes data from applications on mobile devices,
internet portals or social media channels. Through using data analytics
utilities could optimise business processes and tap into new business models.
However, it is not only a question of data analysis. Much more important is
intelligent interpretation of the mass data and turning this into a
competitive advantage. Here data specialists are called for. Utilities are
worried about lack qualified resources and reveal plans to invest in
developing adequate skills. but the major investment in the next few years
will be data analytics tools and software. According to the study, the winners
will be the utilities which are swift in transforming to the new world of big
Improving cus to mer loyalty Unlocking the power of big data utilities will
become better at capturing customer usage patterns and network utilisation.
This can help utilities enhance their energy procurement. Analysis of big data
can also help forecast new tariff plans as well as different contract models,
or even help to identify discontented customers as well as need for new
products to improve customer loyalty.
The survey "Power from Big Data - are Europe's utilities ready for the age of
data?" can be downloaded on: http://www.t-systems.com/studybigdataenergy
About Deutsche Telekom Deutsche Telekom is one of the world's leading
integrated telecommunications companies with 133 million mobile customers, 32
million fixed-network lines and more than 17 million broadband lines (as of
March 31, 2013). The Group provides products and services for the fixed
network, mobile communications, the Internet and IPTV for consumers, and ICT
solutions for business customers and corporate customers. Deutsche Telekom is
present in around 50 countries and has 230,000 employees worldwide. The Group
generated revenues of EUR 58.2 billion in the 2012 financial year - more than
half of it outside Germany (as of December 31, 2012).
Drawing on a global infrastructure of data centers and networks, T-Systems
operates information and communication technology (ICT) systems for
multinational corporations and public sector institutions. T-Systems provides
integrated solutions for the networked future of business and society. The
company's some 52,700 employees combine industry expertise and ICT innovations
to add significant value to customers' core business all over the world.
T-Systems generated revenue of around EUR 10 billion in the 2012 financial
Deutsche Telekom AG
Tel.: +49-228-181-4949 E-Mail: firstname.lastname@example.org
Further information for the media at: http://www.telekom.com/media
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