IMAX® And Cinestar Sign Revenue-Share Agreement To Bring The IMAX Experience® To Iconic Berlin Theatre

IMAX® And Cinestar Sign Revenue-Share Agreement To Bring The IMAX 
Experience® To Iconic Berlin Theatre 
BERLIN, June 20, 2013 /CNW/ - Building on the momentum of the expanding 
IMAX(®) theatre network throughout Europe, IMAX Corporation (NYSE: IMAX; TSX: 
IMX) and CineStar Cinemas, Germany's largest exhibitor and a subsidiary of 
Amalgamated Holdings Ltd., Australia's leading entertainment and hospitality 
company, today announced a revenue-sharing agreement for an IMAX(®) theatre 
in Germany to be added to the landmark CineStar Sony Centre multiplex at 
Potsdamer Platz in the heart of Berlin. 
Under the terms of the agreement, the new IMAX theatre at the CineStar Sony 
Centre will eventually transition to IMAX's next-generation laser digital 
projection system, which is expected to set a new benchmark as the industry's 
premium entertainment experience. The system, which incorporates the laser 
digital intellectual property IMAX exclusively licensed from Eastman Kodak and 
Barco's unique laser innovations, represents the culmination of the largest 
R&D initiative in IMAX's history and will enable IMAX screens more than 80 
feet to deliver the highest-quality digital content available with greater 
brightness and clarity, a wider color gamut and deeper blacks. 
"CineStar prides itself on delivering a premium entertainment experience and 
by adding IMAX to our flagship multiplexes, we are reinforcing this commitment 
to innovation and quality," said Oliver Fock, Managing Director Film for 
Cinestar. "IMAX's slate of Hollywood's biggest blockbusters and its immersive 
format is sure to be a success among our guests. We are pleased with today's 
deal and look forward to further expanding our IMAX business to bring even 
more audiences throughout Germany the ultimate movie-going experience." 
"We are delighted to partner with Germany's number-one exhibitor and are 
particularly excited about bringing IMAX to the landmark CineStar Sony Centre 
in Berlin, which is home to many of Germany's major film premieres," said 
Andrew Cripps, President, IMAX EMEA. "Germany is a large and under-penetrated 
market for IMAX and we believe that strong partnerships with premium 
exhibitors are key to supporting our network expansion efforts. We're also 
excited to see CineStar embracing our new laser technology and look forward to 
ushering in the next-generation moviegoing experience for audiences across 
In addition, IMAX announced that Event Cinemas, another Amalgamated Holdings 
subsidiary, will install IMAX's upcoming next-generation laser digital 
projection technology at its flagship Event Cinemas Queen Street IMAX theatre 
in Auckland. 
About CineStar Cinemas CineStar Cinemas is the Germany's most innovative and 
exciting cinema and entertainment provider. It's our intention to continually 
offer an exciting, vibrant and state of the art means for our guests to enjoy 
all forms of entertainment as it's meant to be seen (on the BIG screen). 
About IMAX Corporation IMAX, an innovator in entertainment technology, 
combines proprietary software, architecture and equipment to create 
experiences that take you beyond the edge of your seat to a world you've never 
imagined. Top filmmakers and studios are utilizing IMAX theatres to connect 
with audiences in extraordinary ways, and, as such, IMAX's network is among 
the most important and successful theatrical distribution platforms for major 
event films around the globe. 
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in 
London, Tokyo, Shanghai and Beijing.  As of Mar. 31, 2013, there were 738 IMAX 
theatres (606 commercial multiplexes, 19 commercial destinations and 113 
institutions) in 53 countries. 
IMAX(®), IMAX(®) 3D, IMAX DMR(®), Experience It In IMAX(®), An IMAX 3D 
Experience(®), The IMAX Experience(®) and IMAX Is Believing(®) are 
trademarks of IMAX Corporation. More information about the Company can be 
found at You may also connect with IMAX on Facebook 
(, Twitter ( and YouTube 
This press release contains forward looking statements that are based on IMAX 
management's assumptions and existing information and involve certain risks 
and uncertainties which could cause actual results to differ materially from 
future results expressed or implied by such forward looking statements. These 
risks and uncertainties are discussed in IMAX's most recent Annual Report on 
Form 10-K and most recent Quarterly Reports on Form 10-Q. 
For additional information please contact: 
|Investors:                                                                                   |Media:                    
|                                                                                             |                          
|IMAX Corporation, New York                                                                   |IMAX Corporation, New 
York                                                                         |
|                                                                                             |                          
|Teri Loxam/Blaire Lomasky                                                                    |Ann Sommerlath            
|                                                                                             |                          
|212-821-0100                                                                                 |212-821-0155              
|                                                                                             |                          
|        |    |
|                                                                                             |                          
|    |Entertainment Media:                                                                             
|                                                                                             |                          
|Business Media:                                                                              |Principal Communications 
Group, Los Angeles                                                        |
|                                                                                             |                          
|Sloane & Company, New York                                                                   |Melissa Zuckerman/Paul 
Pflug                                                                       |
|                                                                                             |                          
|Whit Clay                                                                                    |323-658-1555              
|                                                                                             |                          
|212-446-1864                                                                                 ||
|                                                                                             |                          
||      |
PRN Photo Desk, 
SOURCE: IMAX Corporation 
To view this news release in HTML formatting, please use the following URL: 
CO: IMAX Corporation
-0- Jun/20/2013 11:01 GMT
Press spacebar to pause and continue. Press esc to stop.