Southwest Airlines Unveils Newest Addition To SeaWorld-Themed Fleet: Penguin One

 Southwest Airlines Unveils Newest Addition To SeaWorld-Themed Fleet: Penguin

Partners Celebrate with Specialty Aircraft, Great Fare Deals, and Community

PR Newswire

DALLAS, June 20, 2013

DALLAS, June 20, 2013 /PRNewswire/ --Southwest Airlines^® (NYSE: LUV) and
SeaWorld Parks & Entertainment™ (NYSE: SEAS) celebrate 25 years of partnership
today with the unveiling of the airline's newest specialty aircraft, Penguin
One—a Boeing 737-700 co-branded with images of one of SeaWorld®'s iconic

To celebrate this latest entry into the Southwest fleet with Customers
nationwide, the companies launched a special three-day offer on vacation
packages, including discounted park tickets and exclusive flight and hotel

Southwest and SeaWorld revealed the aircraft at a ceremony this morning at
Orlando International Airport (MCO) with real penguins, Southwest and SeaWorld
Employees, community members, and executives including Southwest Airlines
Chairman, President, and CEO Gary Kelly and SeaWorld Parks & Entertainment
President and CEO Jim Atchison. The plane, filled with Southwest and SeaWorld
employees, also made stops in two other SeaWorld cities, San Antonio and San

"SeaWorld has been an important partner to Southwest Airlines for 25 years,"
said Kelly. "Penguin One is a natural addition to the Southwest fleet and a
great representation of the evolution of our partnership and our mutual
dedication to travel, tourism, and family entertainment."

The partnership between the two companies dates back to 1988, which began when
SeaWorld opened in San Antonio. Southwest and SeaWorld launched their
partnership in a high-flying way—with the introduction of a new Boeing 737,
Shamu® One!

"Our partnership with Southwest Airlines helps create memorable vacation
experiences for families traveling to our SeaWorld parks," said Atchison.
"Today's launch of Penguin One takes our relationship to new heights that will
continue to benefit travelers for years to come."

The featured penguin species on the aircraft is a gentoo, one of the species
found at SeaWorld Orlando's new Antarctica: Empire of the Penguin™. The
attraction includes a first-of-its-kind family ride that transports guests
into the penguins' icy world.

This morning's ceremony celebrated the introduction of Penguin One in a
spirited way as attendees waved black-and-white pom poms, enjoyed
black-and-white-themed snacks, and cheered as executives christened the
aircraft while SeaWorld's Pete and Penny Penguin looked on.

In celebration of Penguin One, for three days only, Customers will receive a
special offer when they book a flight, hotel, and theme park vacation package
for three or more nights to select SeaWorld Parks in Orlando, San Diego, or
San Antonio. Customers will save up to $100 per hotel reservation ($20 per
night) when using promotion code 72HRSEA at the time of booking. For offer
details visit

Penguin One joins 12 other 737s in the Southwest fleet that carry a unique
paint scheme: Shamu One, Shamu Two, Arizona One, California One, Colorado One,
Florida One, Illinois One, Lone Star One (Texas), Maryland One, Nevada One,
New Mexico One, and Triple Crown One (unveiled in 1997, recognizing five years
of Southwest's top rankings for on-time performance, baggage handling, and
Customer satisfaction).

In its 42^nd year of service, Dallas-based Southwest Airlines (NYSE: LUV)
continues to differentiate itself from other carriers with exemplary Customer
Service delivered by nearly 46,000 Employees to more than 100 million
Customers annually. Southwest is the nation's largest carrier in terms of
originating domestic passengers boarded, and including wholly-owned
subsidiary, AirTran Airways, operates the largest fleet of Boeing aircraft in
the world to serve 97 destinations in 41 states, the District of Columbia, the
Commonwealth of Puerto Rico, and six near-international countries. Southwest
is one of the most honored airlines in the world, known for its triple bottom
line approach that takes into account the carrier's performance and
productivity, the importance of its People and the communities it serves, and
its commitment to efficiency and the planet. The 2012 Southwest Airlines One
Report™ can be found at

AirTran Airways
AirTran Airways, a wholly-owned subsidiary of Southwest Airlines Co., offers
coast-to-coast and near-international service with close to 600 flights a day
to 47 destinations. The carrier's high-quality product includes assigned
seating and Business Class. As Southwest continues to integrate AirTran's
People, places, and planes into Southwest Airlines, Customers of both carriers
may book flights at and exchange earned loyalty points between
both AirTran's A+ Rewards® and Southwest's Rapid Rewards® for reward travel on
either airline.

SeaWorld Parks & Entertainment™ is a leading theme park and entertainment
company delivering personal, interactive and educational experiences that
blend imagination with nature and enable its customers to celebrate, connect
with and care for the natural world we share. The Company owns or licenses a
portfolio of globally recognized brands including SeaWorld®, Shamu® and Busch
Gardens®. Over its more than 50 year history, the Company has built a
diversified portfolio of 11 destination and regional theme parks that are
grouped in key markets across the United States, many of which showcase its
one-of-a-kind collection of approximately 67,000 marine and terrestrial
animals. The Company's theme parks feature a diverse array of rides, shows and
other attractions with broad demographic appeal which deliver memorable
experiences and a strong value proposition for its guests. In addition to its
theme parks, the company has recently begun to leverage its brands into media,
entertainment and consumer products. SeaWorld Parks & Entertainment is a
wholly owned subsidiary of SeaWorld Entertainment, Inc., a publicly traded
company (NYSE: SEAS). Copies of this and other news releases as well as
additional information about SeaWorld Entertainment, Inc. can be obtained
online at Shareholders and prospective
investors can also register to automatically receive the Company's press
releases, SEC filings and other notices by e-mail.

Offer Details

  oBook a flight, hotel,and theme park vacation package for three or more
    nights to select SeaWorld^® Parks in Orlando, San Diego, or San Antonio,
    and save up to $100 per reservation ($20 per night) when using promotion
    code 72HRSEA at the time of booking.
  oVacation packages are available only on or  and
    can be purchased today through June 22, 2013, 11:59 pm for the respective
    time zone of the originating city. Travel must take place between Aug. 28
    and Dec. 14, 2013.
  o*Adult tickets at kids' prices is valid when booking a flight,and hotel
    package to Orlando, San Diego, or San Antonio, and including one or more
    of the following theme park tickets: SeaWorld® Orlando and Aquatica,
    SeaWorld® Orlando/Busch Gardens Tampa Combo, SeaWorld® Orlando Admission,
    SeaWorld® Orlando/Busch Gardens Tampa & Aquatica, SeaWorld® San Diego, or
    SeaWorld® of San Antonio.
  oUp to $100 per reservation ($20 per night) promotion code savings is valid
    when booking a flight + hotel + SeaWorld® Parks vacation package for three
    or more nights to Orlando, San Diego, or San Antonio. Savings is reflected
    in the package price when using promotion code 72HRSEA at the time of
  oLength of stay for flight and hotel components must match. Promotion code
    intended for redemption by individual consumer only. Savings valid if
    booked between June 20 and June 22, 2013, 11:59 pm for the respective time
    zone of the originating city for travel between Aug. 28 and Dec. 14, 2013.
  oSeats are limited and may not be available on some flights that operate
    during peak travel times and holiday periods. Flight and hotel rates may
    vary by day of the week. Surcharges may apply to weekends, holidays, and
    convention periods. Flights available on published scheduled service only.
    Rates may be subject to change until purchased. All Rapid Rewards® rules
    and regulations apply. Discounts are valid per reservation before taxes
    are applied. Offer not valid on existing reservations and may not be
    combined with any other offer. Subject to availability. Restrictions

SOURCE Southwest Airlines

Contact: Michelle Agnew, Southwest Airlines - 989-239-7303; or Greg Smith,
SeaWorld Parks & Entertainment - 407.748.9222