New Guinness World Records™ Title Achieved for the Highest Speed Dating Event
LONDON, June 20, 2013
LONDON, June 20, 2013 /PRNewswire/ --
Expedia,with help from new dating site DoingSomething.co.uk, turns cupid to
send 60 singletons on first ever 'Holidate'
Nearly half of Brits talk travel to make a good first date impression
Love was literally in the air yesterday, as daters from across Britain and
Western Europe set a new Guinness World Record for the world's highest ever
speed date at an altitude of 35,000 feet, as they flew to the capital of
romance, Venice, on the inaugural Expedia 'Holidate'.
(Photo: http://photos.prnewswire.com/prnh/20130620/622600-a )
(Photo: http://photos.prnewswire.com/prnh/20130620/622600-b )
/ Password - dating
The Guinness World Record has been broken as part of Expedia's 'Holidate', a
social experiment designed to prove the link between travel and love, with
daters taking part in a series of different dates over 24 hours; in the UK, in
the air and in Venice.
The 60 male and female singletons, including 30 daters from the UK, signed up
for the Expedia dating experiment through new dating website,
http://www.DoingSomething.co.uk , the first dating site that focuses on
interesting, fun activities people can do on dates.
Eleanor Berg, 28, an information rights advisor from Camberwell, London, said:
"It was a really great and original thing to have been a part of, and
something that I will never forget. It is amazing to think I have taken part
in a world record breaking experience."
Will Pearce, 24, an actor from south east London, said: "It was a fantastic
achievement and a real once in a lifetime experience. It certainly exceeded
the standards of your typical date, and it was like no other date I've ever
been on. And I never thought I'd break a world record so that was amazing
Present to adjudicate the record attempt was Guinness World Records
Editor-in-Chief, Craig Glenday, who said: "It was plane sailing all the way -
not even a spot of turbulence could put off these hopeful singles. Let's hope
the daters are as lucky in love as they are with their record breaking!"
The world's largest online travel company launched the 'Holidate' after
research found that travel is the top topic when it comes to a first date.
Expedia found that the majority of Brits use travel (44%) as a topic of
conversation when trying to woo a potential partner - trumping other topics
like music (41%) and work (39%).
Andy Washington, Managing Director of Expedia UK and Ireland said, "For us at
Expedia the value of travel lasts long after the tan has faded. Whether it's
meeting a new romance whilst on holiday, travelling on your first trip
together, the proposal, wedding or even an anniversary, it's clear that travel
plays a key role in many of our relationships…that is certainly true of our
office! One of the great things about travel is the way it brings people
together, so we're thrilled to have been able to set a world record doing just
Matt Janes, CEO of DoingSomething.co.uk added, "With no distractions,
traditional dating can be pretty awkward. Which is why boring, drink-in-a-pub
dates often descend into mini 'interviews'. At DoingSomething.co.uk we think
doing some sort of activity on a date helps people get to know each other more
easily. It immediately gives people something in common, gives them a
distraction, something to talk about. And there's nothing like breaking a
world record as a great talking point for any first date! Travel is a great
talking point - so when Expedia approached us about Holidate it was a perfect
Expedia's research also found that travel is key to attracting the perfect
partner; so much so that one in ten people are prepared to lie about the
places they have been to impress Mr or Mrs right. Perhaps they are wise to do
so with a third of us admitting to being atrracted to someone based on their
travel experiences and stories. A fifth of us cited lack of travel experience
as the biggest turn off when looking at online dating profiles..
The research also proved that one good date may be all it takes with almost a
third (29%) of Brits claiming they 'knew they had met the one after the first
The lucky participants experienced four dating experiences to see how
different factors affect the dating experience: one in the UK in a traditional
bar date setting where they were not allowed to discuss travel;one in the same
setting where, this time they were allowed to talk about travel; one in the
air on a flight over to Venice consisting of 21 brief encounters to set the
new record; and one in Venice, the city of love, while doing an activity based
on their shared interests in the romantic city.
Andy Washington added: "At Expedia, we know first-hand that travel plays a
key role when it comes to love, whether that's a topic of conversation on a
first date or the defining moment in a long-term relationship. We're really
excited to be the first to set this new world record and prove the old adage
that love really 'is in the air'. The Holidate has attracted far more interest
than we anticipated, and we're considering playing cupid again in the future
with further Holidates and of course, we're all hopeful for our first Expedia
People can experience the Venice Holidate themselves. The Holidate Package can
now be booked on Expedia.co.uk - including flights to Venice, accommodation
for two and activities including wine tasting, boat tours, and a traditional
Venetian shopping trip. Visit
http://www.expedia.co.uk/p/deals/flexible-promo?pageid=13741 for more
information and tips on dating ideas from DoingSomething.co.uk.
Notes to editors
Expedia.co.uk and DoingSomething.co.uk received over 500 applications for the
Holidate. Participants were selected on the basis of availability and
preference of activity.
Dating tips from DoingSomething.co.uk and interviews with participants
available on request
The world record was set on a Flybe charter plane flying from London to Venice
Expedia is the world's leading online travel agent offering access to over
205,000 hotels around the world (including boutique hotels as well as major
hotel brand names),over 300 airlines along with a wide selection of car hire
and destination experiences. By combining choice with specialist tools to help
refine these options, Expedia.co.uk helps travellers to find and create the
trip that best matches their individual requirements. Expedia.co.uk partners
with loyalty programme Nectar in the UK enabling its customers to collect 200
Nectar points on flight only, hotel or car hire bookings and 1000 points on
package purchases through http://www.expedia.co.uk .
Expedia.co.uk is part of the Expedia Inc. brand portfolio. The company
delivers consumers value in leisure and business travel, drives incremental
demand and direct bookings to travel suppliers, and provides advertisers the
opportunity to reach a highly valuable audience of in-market travel consumers
through Expedia Media Solutions. Expedia also powers bookings for some of the
world's leading airlines and hotels, top consumer brands, high traffic
websites, and thousands of active affiliates through Expedia® Affiliate
Expedia, Expedia.co.uk and the Airplane logo are trademarks or registered
trademarks of Expedia, Inc. in the European Union and certain other
jurisdictions. All other trademarks are property of their respective owners. ©
2013 Expedia, Inc.
DoingSomething.co.uk is an activity based Dating Site that's taking the UK by
storm since launching a year ago. The only dating site to focus on what you
actually do on a date, they're hell bent on taking the awkward out of dating.
The site suggests quirky and interesting things to do on dates. 25,000
singletons having signed up already. And it recently went nationwide launching
in 7 cities.
Described by Grazia Magazine as 'the latest way to date' the site is being
embraced by people bored of traditional Internet Dates.
In February DoingSomething took over London Eye and turned it into a real life
Wheel of Date complete with Ping Pong tournament and a petting Zoo at 435 ft.
They've already seen their first marriage and the first DoingSomething baby
was born this month.
Where other sites promise love, DoingSomething promises ping pong. Or riding a
Boris Bike. Or looking at some art. 'Dating's more fun when you're
DoingSomething'. And if love happens while you're not looking, it a bonus.
Contact: For more information, please contact Expedia Press Office on
+44-(0)20-7395-7181 or email at firstname.lastname@example.org. Asad
Dhunna +44-(0)207-395-7170 / email@example.com. DoingSomething -
contact firstname.lastname@example.org for more details.
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