Franklin Covey Co. and Rainbow Station, Inc. Launch The Leader in Me, a Whole School, Education Transformation Process, Based on

  Franklin Covey Co. and Rainbow Station, Inc. Launch The Leader in Me, a
  Whole School, Education Transformation Process, Based on The 7 Habits, in
  First Preschool in China

Franklin Covey’s The Leader in Me Processand The 7 Habits Inspire Students in
Schools in China to Become 21^stCentury Leaders

Business Wire

SALT LAKE CITY -- June 20, 2013

Franklin Covey Co. (NYSE: FC) and Rainbow Station, Inc.  announced today they
have launched The Leader in Me®, Franklin Covey’s whole school, education
transformation process, based on The 7 Habits of Highly Effective People, in
the first preschool in Shenzhen, China (

Franklin Covey has granted Rainbow Station licensing rights to implement and
deliver The Leader in Me  within Rainbow Station’s Chinese and U.S. private
preschools, which include school-aged recreation programs and care facilities
for mildly ill children.

Working with its Chinese partner, Rainbow Station, the early education company
opened its first location in Shenzhen, China earlier this year. That school is
now implementing The Leader in Me process and is the first of 110 preschools
that Rainbow Station expects to open in China over the next five years, which
will also implement the process.

Currently, there are more than 1,300 schools with nearly 600,000 students and
50,000 school staff who have been trained in Franklin Covey’s The Leader in Me
process throughout the world. Rainbow Station currently has ten U.S.
preschools, besides the one in China, and was the first preschool system to
implement The Leader in Me.

Sean Covey, author ofThe 7 Habits of Happy Kids,The 7 Habits of Highly
Effective Teens, and Executive Vice President and Education Practice Leader,
Franklin Covey, said, “We are so pleased to extend our relationship with
Rainbow Station as one of our partners, to bring The Leader in Me process to
their preschools in China. Their students will experience an inspiring school
culture and will develop the necessary skills to meet the challenges they will
face as future leaders. They will also achieve the extraordinary results we
have seen in so many schools across the globe, transforming and impacting the
lives of students, teachers, parents, and communities throughout China.”

Gail Johnson, Founder and CEO of Rainbow Station, said, “Rainbow Station is
pleased to partner with Franklin Covey to implement The Leader in Me process
in our preschools in China. We are honored to add this process, which features
content from the world-renowned 7 Habits of Highly Effective People, to our
school program offerings. We have seen the remarkable difference it has made
in our preschools in the United States and know that it will also transform
the lives of students and their families in China.”

The Leader in Meis a whole school, education transformation process which
emphasizes leadership skills development and creates a culture of student
empowerment. Included, is content fromThe 7 Habits of Highly Effective
People, authored byStephen Covey, which inspires youngstudents at elementary
schools to develop the skills and self-confidence to lead their lives and
succeed in the 21^stcentury.

Also included in the process, are principles from Stephen Covey’s book,The
Leader in Me:How Schools and Parents Around the World are Inspiring
Greatness, One Child at a Time. The book chronicles how exceptional elementary
schools are teaching elementary school-aged children the same leadership
principles that have guided corporate boardroom and government decision making
for years.

The Leader in Me process continues to receive noteworthy praise from
administrators, staff, parents, and students. It produces extraordinary
results and has a significant impact on the lives of children of all ages,
socio-economic levels, learning capacities, and cultural backgrounds.

Rainbow Station is uniquely positioned to expand into China and build on its
experience delivering The Leader in Me process in its American preschools.
Rainbow Station’s "Learn early. Live well. Lead.” philosophy instills 21^st
century skills such as compassion and responsibility that will transform each
child’s life in and out of school and long after they have completed their
academic careers. It is a commitment to transforming children’s lives, not
just their schooling. Rainbow Station is included in the elite six percent of
child care centers and preschools to meet the National Association for the
Education of Young Children accreditation standards. With more than 13 million
children under the age of six enrolled, child care is one of the
fasted-growing industries in the U.S. The need for high-quality childcare and
education is a large part of the demand.

Paul Pan, CEO of Rainbow Station-China, said, “We are delighted to have
Franklin Covey as our partner as we are committed to providing education
solutions of the highest quality in our schools. The Leader in Me  process,
with its principle-centered approach and emphasis on 21^st century life
skills, is a significant addition to our current program offerings. We are
confident this will have a significant impact on the education of children in

For more information on Franklin Covey Education Practice solutions for
elementary, secondary, and higher education institutions, visit or

About Franklin Covey’s Education Practice

The Franklin Covey Education practice is dedicated to helping educational
organizations build the culture that will produce great results. Our offerings
address all grade levels and help faculty and students develop the critical
leadership and effectiveness skills they will need to succeed in the 21^st
Century—a knowledge-based networked world. For more information, visit

About Franklin Covey

Franklin Covey Co. (NYSE: FC) is a global company specializing in performance
improvement. We help organizations achieve results that require a change in
human behavior. Our expertise is in seven areas: leadership, execution,
productivity, trust, sales performance, customer loyalty and education.
Franklin Covey clients have included 90 percent of the Fortune 100, more than
75 percent of the Fortune 500, thousands of small- and mid-sized businesses,
as well as numerous government entities and educational institutions. Franklin
Covey has more than 40 direct and licensee offices providing professional
services in over 140 countries. For more information, visit


Rainbow Station is the nation’s premier provider of early education, school
age recreation, emergency backup care and leadership development. Its
comprehensive approach to building the future one child at a time incorporates
Stephen Covey’s7 Habits of Highly Effective People, and teaches each of these
tenets throughout its programming as part of its The Leader in Me initiative.
Curriculum-based learning using the proprietary curriculum,PLAYWORKS®, is
offered for infants through private kindergarten as well as programs for
school age children. The Council on Accreditation (COA) provides accreditation
for the programs at each Rainbow Station. Each Rainbow Station features
theGet Well Place, a facility within the campus staffed by a pediatric nurse
that accepts mildly ill children. Additionally, Rainbow Station created a
school age program called The Village, an interactive learning environment
based on freedom and choice where children can receive tutoring, complete
their homework and engage in active play before and after school hours. Its
latest innovation, Camp Blue Sky, a dynamic summer camp concept, debuts this
summer at itsVirginialocations. To learn more about the leading early
education franchise, please


Franklin Covey Co.
Debra Lund, 801-244-4474
No Limit Agency for Rainbow Station, Inc.
Kate Aoueille, 312-526-3996
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