Target Study Finds Many Western Canadians Lack First Aid Kits

In-store pharmacists across Western Canada help guests prepare for summer 
safety with first aid kit giveaways 
MISSISSAUGA, ON, June 20, 2013 /CNW/ - This summer, Target pharmacists in 
stores across Western Canada are helping guests stay safe from scrapes, bites 
and burns by providing advice and essentials for first aid kits. According to 
a new Leger Marketing survey commissioned by Target, almost one-quarter of 
Western Canadians (22 per cent) do not have a first aid kit at home, and the 
majority (60 per cent) reported not having a first aid kit in their car. 
The survey found 58 per cent of people without first aid kits believe that 
they have first aid essentials in various locations throughout their home. 
However, Target pharmacists believe clearly marked first-aid kits are critical 
to ensure proper steps are performed when treating injuries. Pharmacists 
propose families place first aid kits in easily identifiable and accessible 
areas in the home and car. 
"In addition to sunshine, summer brings an uptick in cuts, scrapes and 
bruises," said Jeffrey May, director of healthcare operations, Target Canada. 
"Properly treating wounds can increase healing by up to four days, which is 
why Target recommends having first aid essentials in a kit that is easy to 
locate, and visiting your local pharmacist to learn how to properly treat 
scrapes and bruises." 
Target First Aid Kit Giveaway:
From June 30 to July 15, Target pharmacists in stores across Western Canada 
will be giving away Target-branded first aid kits in preparation of summer 
safety. Target pharmacists will be onsite to provide tips and educate guests 
about a well-stocked first aid kit as well as how to properly treat and heal 
wounds up to four days faster. 
Remembering first aid essentials:
The survey also found that Western Canadians are missing many of the first aid 
essentials from their personal kits. Although those with first aid kits have 
common items such as adhesive bandages (91 per cent), sterile gauze pads (87 
per cent), and adhesive tape (85 percent), many people tend to forget about 
non-medical supplies that should be included such as emergency telephone 
numbers (22 per cent), a pencil and pad (29 per cent), instant ice packs (32 
per cent) and a flashlight with extra batteries (35 per cent). 
Must haves for a first aid kit include: 

    --  Emergency telephone numbers for EMS/911, your local poison
        control centre and your personal doctors
    --  Home and office phone numbers for family members, friends or
        neighbours who can help
    --  Sterile gauze pads (dressings) in small and large squares to
        place over wounds
    --  Adhesive tape
    --  Roller and triangular bandages to hold dressings in place or to
        make an arm sling
    --  Adhesive bandages in assorted sizes (BAND-AID® Brand Adhesive
    --  Scissors
    --  Tweezers
    --  Safety pins
    --  Instant ice packs (up&up 2-ct Instant Cold Pack)
    --  Disposable non-latex gloves, such as surgical or examination
    --  Flashlight, with extra batteries in a separate bag
    --  Antiseptic wipes or soap (POLYSPORIN® POLY TO GO® Antiseptic
    --  Pencil and pad
    --  Emergency blanket
    --  Eye patches
    --  Thermometer
    --  Barrier devices, such as a pocket mask or face shield

Leger Marketing OmniWeb Poll:
The survey was completed online Monday, May 27, 2013 to Thursday, May 30, 2013 
using Leger Marketing's online panel, LegerWeb, with a sample of 1,500 
Canadians, 18 years of age or older. A probability sample of the same size 
would yield a margin of error o +/- 2.53%, 19 times out of 20.

About Target
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,832 stores 
- 1,784 in the United States and 48 in Canada - and at Since 1946, 
Target has given 5 percent of its profit through community grants and 
programs; today, that giving equals more than $4 million a week. For more 
information about Target's commitment to corporate responsibility, visit

Contacts: Tamar Nersesian, Target Public Relations, (289) 261-0145 Target 
Media Hotline, (612) 696-3400

SOURCE: Target Canada

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CO: Target Canada
ST: Ontario

-0- Jun/20/2013 16:00 GMT

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